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Sourcing optimization in Thermo Fisher Scientific company
Spejchal, Luděk ; Toman, Prokop (advisor) ; Dudová, Lenka (referee)
The aim of this diploma thesis is a detailed view of a process and way of managing all the sourcing activities in the company Thermo Fischer Scientific. The focus (of my work) is a czech site of mentioned company situated in Mukařov, which, apart from production itself, is engaged also in sourcing for its own needs (where in most cases it has a decision power in its own hands) as well as for the whole company in the global measure (where it operates just as an intermediate searching for possible business partners, without any powers of decision). The main contribution of my work lies in the comparison of both of these variations and detailed investigation and description of all the activities that could help to optimize the global sourcing. I found out that entire optimizations are based on communication improvements among all the sourcing managers and technologists within the global corporation. On the basis of this fact I have projected models of documents the sourcing managers should work with, suppliers database and an information server. The result of my work is a process scheme which should contribute to the outsourced projects optimization.
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Visualization as one of the factors that sell the products and services
Baumrt, Tomáš ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
This diploma thesis deals with a subject of taking advantage of visualization during the process of product presentation. Its main aim is to find out, if visual presentation (design) of the product cover affects consumer's behaviour during the decision process of buying a particular product. If this influence is proven, a second goal is set up, namely detection of effects of chosen factors of visual presentation on consumer's decision process. Diploma thesis is divided into 6 chapters. The first introduces the topic to the reader and familiarize him with the goals and structure. Second chapter theoretically describes fundamental terms of communication, especially visual communication. The third chapter covers issues concerning the product itself and its advertisement. This chapter brings to the end theoretical part, which gathers information partly from professional literature and partly from authors' knowledge and experiences. Practical part forms the main element of the thesis. Fourth part consists of various methods for analyzing previously questioned problems in detail. Sample questionnaire examining consumer's preference is drawn up as well as graphical proposals of product design. Chapter ends up with a summary of results found out during the query survey. Results are interpreted in details in the fifth chapter, together with an attempt to draw general conclusion. Last chapter summarizes gathered information and evidence. Contribution of this work is not only to emphasize the significance of product cover and its effect on sale. Corporations or more precisely their marketing departments should realize this fact while creating marketing plan and especially advertisement plan. They should pay more attention on appearance of the product cover. Benefit further consists in processing the whole topic, with neither theoretical nor practical literature is concerned, although proven that opposite should count. Thesis tries to show the direction of further investigation, possibly followed by more complex and extensive surveys, which should bring valuable results and could be used not only by firms but also by consumers themselves.
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Phenomenon non-compliance in adult patients of cardiology ward.
Červenková, Kristýna ; Lešetický, Ondřej (advisor) ; Jelínek, Pavel (referee)
The aim of the bachelor work is to analyze the rate of occurrence of the non-compliance phenomenon in adult patients treated at the cardiology ward at the Hospital České Budějovice a.s. The information for processing the work I have obtained through an anonymous questionnaire to patients. In the theoretical part, there is explanation of the non compliance phenomenon, hypertension and the importance of communication. In the practical part, there is evaluation of the obtained information and verification of the set hypotheses. At the end, there is my own conclusion of the achieved results.
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Use of on-line in commercial communications
Rybová, Eva ; Mikeš, Jiří (advisor) ; Fejk, Michal (referee)
This diploma thesis is dedicated to online and its use for communication planning. Its aim is to outline actual market, possibilities and to show how a non-standard client (in this case fashion brand Mango) could use on-line to meet its demand and targets. In theoretical part I analyse and describe all important characteristics for communication strategy creation on the local market. Based on understanding of client, its needs, targets, target group and competitors I suggest a possible on-line communication plan. The thesis is designated to all who are interested in advertising and on-line communication planning.
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Changes in communication, branding and consumer behaviour and impacts on communication planning
Pavel, David ; Mikeš, Jiří (advisor) ; Lauko, Tomáš (referee)
This diploma thesis is dedicated to changes in commercial communication, branding (and brand management) and consumer behaviour. Its aim is to describe these changes and actual trends and show their impacts on communication planning. This work then describes in details new trends in digital communication and internet and how these trends influent behaviour of today's consumer. After reading this diploma thesis the reader should have a complete view of the most important changes in communication and should be able to apply them.
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Communication - the key tool of personal management at work of manager
Zemanová, Jana ; Beroušek, Petr (advisor) ; Jindřich, Tomáš (referee)
The goal of my thesis is to clarify the issue of communication and activities of manager at the company. In the theoretical part is first explained the general principles of communication, then the theory comes to a point of the description of the course of communication within the company, followed by the definition of manager's personality, his abilities and skills, which is complete range of activities in which the manager works with the personnel management. The practical part presents an evaluation questionnaire carried out in a particular company, the results should lead to the verification set of four hypotheses. In conclusion, it is evaluated the current situation in the company and proposed certain recommendations that could improve the status of some problem areas in the company.
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