|
Soft skills analysis of selected manager
Kratochvílová, Eva ; Tripes, Stanislav (advisor) ; Hiršová, Miloslava (referee)
The manager. This term is generally known but not everyone know all the circumstances of managers' work. The field of my bachelor thesis are soft skills and its analysis. Theoretical part serves general overview of the most important soft skills which the manager should dispose. There are mentioned not only particular levels of managers but as well introduced the aim of soft skills which are very important characteristics of manager. Soft skills analysis of selected manager is incorporated in research part of the thesis. The main focus is especially on which soft skills dispose the manager and how these skills influencing the enterprise and its employees. The qualitative research was based on interviews with employees, manager and his sister. Thanks the different points of view on this topic was achieved triangulation. Results presents possible improvements for effective communication.
|
|
The insurance fraud issue in the Czech Republic
Svoboda, Lukáš ; Hejda, Jan (advisor) ; Bednář, Jan (referee)
The thesis is being concerned with one of the serious criminal acts causing each year damages worth hundrends of millions Czech crowns. The main aim of the thesis is to provide a complex view of the problems. The thesis analyses the issue from both legal and economic angle of view, deals with the insurance fraud typology and proves the theory by evidence of particular cases. The thesis thereinafter discovers causations of commiting insurance frauds and describes the insurence fraud abatment. In the end the thesis tries to disclose the weak points of the system of prevention, to point at them and to come up with the improvement suggestions and recommendations.
|
|
Bus transportation in Prague and outskirts
Buzková, Jana ; Zelený, Lubomír (advisor) ; Mervart, Michal (referee)
The diploma thesis deals with the bus transportation in Prague and surrounding areas in the Central Region. It compares the Prague integrated transport system and Central integrated transport system. It deals with the question whether the use of two unrelated integrated transport systems is efficient on the same route and whether bus transportation is operated efficiently in selected region Praha - Neratovice. The survey of utilization is accompanied by information about carriers that perform bus transport in selected region, and information about their fleet. The aim of the thesis is assesing current situation, pointing out the differences between integrated transport systems and designing alternative solution.
|
|
Nástroje sponzoringu a jejich efektivní využití se zaměřením na mobilní operátory
Vychytilová, Markéta ; Puchýř, Milan (advisor) ; Kadlečková, Zuzana (referee)
Práce se zabývá poměrně mladým nástrojem marketingové komunikace - sponzoringem. V teoretické části je nejprve podrobně popsán samotný sponzoring a jeho právní úprava. Následně jsou vymezeny jednotlivé typy sponzoringu včetně jejich výhod a nevýhod použití. Z různých druhů sponzoringu práce vymezuje mediální sponzoring; sportovní / sociální sponzoring, ambush marketing, branded entertainment, filmový sponzoring a celebrity ve sponzoringu. V závěru teoretické části je přiblíženo a nastíněno použití správného sponzoringového nástroje v závislosti na fázi vývoje značky. Empirická část již popisuje český telekomunikační trh, jeho současný stav a dále aktivity jednotlivých mobilních operátorů v oblasti sponzoirngu. Vlastní výzkum popisuje sponzoring letních festivalů v různém pojetí každého z operátorů a na základě teoretických poznatků i osobní praktické zkušenosti hodnotí tuto prezentaci. Dále práce se věnuje sponzoringové strategie jednotlivých operátorů na rok 2007 a vysvětluje použití jednotlivých nástrojů v závislosti na fázi vývoji značky. Zjištěný stav vede k určitým obecným doporučením, která tuto empirickou část uzavírají. Obecně se dá říct, že všichni mobilní operátoři se sponzoringem pracují jako s nástrojem marketingové komunikace, nicméně práce vyústila v několik obecných doporučení, které povedou k efektivnějšímu využití investice do sponzoringu.
|
|
The Company in a Competitive Environment
Zeman, Marek ; Šrédl, Karel (advisor) ; Svoboda, Roman (referee)
This bachelor dissertation deals with a position of the selected company in a competitive environment. The dissertation is divided into two parts, theoretical and practical one.
The theoretical part determines substantial terms which have been mentioned within the dissertation and creates reinforcement for practical part of the thesis. The latter part identifies mainly terms like a company and its goals, fundamental types of competitive environment and analysis of internal and external environment. The practical part is devoted to the analysis of the company METAL STEEL s. r. o., which sells stainless and carbon steel. The financial analysis, collecting chosen ratio indexes, helps to evaluate a situation of the company. Further more there is a description of the main competitors on the market. The current position of the company is reviewed in accordance with comparison method. The SWOT analysis was utilized for identification of strong and weak aspects/points of the company in the conclusion part of the thesis.
|
guest ::
