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The Evaluation of the Performace of AGRALL Ltd.
Příbramská, Nikola ; Pevná, Jana (advisor) ; Stejskalová, Pavla (referee)
The aim of the thesis is to evaluate the performance of the company AGRALL Ltd., which sells agricultural equipment. This thesis is split into two parts. The first part describes the theoretical assumptions and used methods. The second part applies theoretical knowledge to the data of the selected company. At first, the performance is evaluated by traditional indicators of profitability and then by using the economic value added which is calculated according to the methodology of the Ministry of Industry and Trade of Czech Republic. The company data are compared with values of indicators for the sector and with the data of the selected competition to ensure better explanatory capability. At the end of thesis the findings are evaluated and improvements are recommended.
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Analýza marketingových aktivit neziskové organizace INEX-SDA
Zusková, Michaela ; Cook, Gina (advisor) ; Černá, Iveta (referee)
Non-profit organizations are an integral part of the Czech economy and important partner for the government. In today's economic environment, NGOs face increasing competition not only from other similar institutions, but also from for-profit oriented companies. They are, therefore, forced to adopt entrepreneurial marketing techniques in order to succeed in the market. The aim of this Master Thesis is to analyze the non-governmental, non-profit organization INEX-SDA including its marketing strategies, to interpret the results based on marketing theory and to suggest possible improvements that could lead to better public awareness of the chosen organization.
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The Business Plan of the Tennis Academy
Hrbková, Eva ; Srpová, Jitka (advisor) ; Skopal, Pavel (referee)
The main goal of the thesis was to create a business plan for the purpose of the Tennis Academy foundation and to consider objective conditions (of the foundation) and profitability of the business plan. The business plan contains these main parts: the introduction of the firm's activities and strategies, total market analysis (includes information about the particular market, competition, customer analysis), promotion (the way how to affect and attract new customers), detailed 2 years financial projection (including real and pessimistic modifications of the projection) and risks identification and evaluation (within pessimistic modification of the financial projection). The conclusion of the business plan confirmed the profitability and consider objective conditions mentioned above as accepted. The final decision is to set up the business.
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Business plan – Riding school Happy Horse Ltd.
Tvrdá, Pavla ; Hartman, Ladislav (advisor) ; Kokrdová, Lucie (referee)
Goal of this Master´s Thesis is creation of Business plan for riding school with option of stabling and verification of feasibility in current business environment. Benefit of this work is application of theoretical part on realization of business case Happy Horse and clarification of profitability and riskiness of this investment. Created business plan will be applicable for similar types of projects. Theoretical part consists of steps needed for creation of business plan. Practical part applies used theory to conceive business plan Happy Horse Ltd. This Master´s Thesis verifies profitability of the project considering competition in horsemanship in Prague.
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Current approchaes in the intraday futures trading
Čuraj, Jan ; Málek, Jiří (advisor) ; Fičura, Milan (referee)
This tesis deals with modern approchaes in the intraday futures trading. My focus is on the euro-dollar market. I test and analyse three strategies with using current methods of technical analyses. Thanks to results I explain how to use these strategies in practice to the profitable swing trading and respond on the emerging market on a daily basis.
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Business Plan: Beauty studio
Svobodová, Martina ; Lešetický, Ondřej (advisor) ; Dvořák, Jiří (referee)
The aim of the thesis is to prove whether is this business plan a feasible project or not. Based on the conclusion the entrepreneur will decide to go for the realization or not. The subject of the thesis is a beauty studio with already certain amount of current clients however still with substantial space for improvement. To reach better profitability there are calculations, analysis and set up of a new strategy carried out.
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Movie Database
Hradil, Luděk ; Rychnovský, Lukáš (referee) ; Lukáš, Roman (advisor)
This baccalaureate work deals with the proposal and realization of an information system for repair and presentation of films and with its related data such as creators, filming awards etc. This information system includes the function for a repair of users, a small editorial system for nesting articles and other single parts common for the web informative portal. The emphasis is on the proposal of a suitable data mock - up, transcendental operating, lucidity information. The purpose of the whole work is a collection of user's data and resulting connection of these data with actual data. Motivation to this work me was biggest world's Internet Filming Database - IMDb and biggest Czech filming database - CSFD. Mine aim be formed competitive system, to these databases.
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Building of the main grandstand and head office Grand Prix Brno
Snášel, Michal ; Mléčka, Jan (referee) ; Šindlar, Jiljí (advisor)
The master's thesis was to design a new head office grand prix of racings circuit, located near Brno. That was the aim. Racing circuit was built in 1987. Grand prix have a tradition here since 1930. The current buildings (1987) do not meet the needs of riders, especially in European and world competitions. The proposed building is based on the technical design and logical design, which was formulated with the knowledge of the operation in the newly built premises for the F1 cars in the World.
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Security of Electricity Supplies in the EU
Mandátová, Pavla ; Kučerová, Irah (advisor) ; Pacnerová, Eva (referee)
The aim of the thesis 'Security of electricity supplies in the EU' is to verify validity of the argument that three objective of EU energy policy which the European Council officially agreed upon in 2007 might be conflicting in their practical implementation. Those objectives involve: increasing the competitiveness of European economies and the availability of affordable energy, combating climate change and increasing security of supply. In order to verify relevance of this hypothesis, security of supply is narrowed down to the case of electricity as a specific commodity. With regard to the other two goals, the paper identifies main challenges to security of electricity supplies. Subsequently, the analysis of policy and legislative measures adopted at the EU level which should tackle these challenges is performed and their adequacy evaluated. Inadequate network infrastructure investment and absence of coordinated grid development as well as coordinated system operation are perceived as main concerns. Last but not least, the thesis analyzes interpretations of identified deficiencies provided by four theoretical approaches to European integration - neofunctionalism, liberal intergovernmentalism, new institutionalism and multi-level governance
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