|
|
Social networks, Users and Marketing
Kobrle, Daniel ; Palovská, Helena (advisor) ; Mildeová, Stanislava (referee)
This thesis deals with the analysis of internet social networks and their relationship with users. It also discusses their business model and marketing purposes. The aim is to create an overview of the process of genesis and evolution of social networks in the Czech Republic and the world, the reasons for their formation and to analyze their current business model. The aim is also to describe the opportunities of social networks in business, especially how to use them to advertising, products promotion and customer relationship management. This thesis describes the different types of ads and their properties, then analyzes the major social networks operating in the Czech environment and shows their characteristics in marketing and the opportunities they offer for companies looking for new customers or employees. There's also analyzed the relationship between social networks and users, influence of social network od thein users and their impact on consumption. Then there is described the user view, processing of personal data, risks and threats of social networks. A between users in the most significant Czech social network follows and the resulting recommendations. In this thesis, you can find advices and recommendations on how to use the opportunities of social networks in promoting products and communication of companies with customers.
|
|
|
Authorised Economic Operator, effective instument for simplification and acceleration of customs procedure
ŠTÍCHA, Blažej
The object of this work is to approach and explain the concept of Authorised Economic Operator (AEO) and evaluation of individual benefits of the AEO certificate holders. It explains basic terms such as the European Community, third countries, international supply chain, electronic Customs, AEO status, and for whom the status is determined. To better understand the status, the theoretical part describes the procedure to get the authorization, criteria to get the authorization, authorization procedure itself, types of the AEO certificates and their particular benefits. More detailed description of the particular benefits can be found in the practical section of the work. In this part of the work the various benefits of the AEO certification are further analyze and explained. The work explaines their use in practice and also describes, whether the benefits are used by the questioned companies. Finally the overall assessment of the status of AEO is described.
|
|
|
Freedom of Establishment of Companies in European Law
Horák, Milan ; Grmelová, Nicole (advisor) ; Patočka, Radim (referee)
States have traditionally dealt with foreign companies on their territory within their private international law. The arrival of European law and enactment of freedom of establishment though considerably constrained capabilities of member states, whereas companies gained the right of establishment. The aim of this thesis is characterization and specification of the relationship between the freedom of establishment, member states and companies incorporated under laws of member states. The main focus of this thesis is analysis of ten most important cases by the Court of Justice of the European Union concerning the freedom of establishment of companies, which significantly transformed mentioned relationship. Subsequently the thesis summarizes the conclusions of analyzed cases by subject of evolution of primary and secondary freedom of establishment, standing of pseudoforeign companies, conformity with incorporation theory and real seat theory and lastly ways of statutory and/or real seat transfer. The main contribution of the thesis is the very detailed case law analysis, including the newest case Vale from July 12th 2012, and also the case law classification by object.
|
|
|
Valuing cyclical companies
Cihlář, Jiří ; Veselá, Jitka (advisor) ; Zetek, Pavel (referee)
The goal of my work is to analyze the so-called cyclical companies. In my work I'm going to describe the fuctioning of sectors, which are historically branded as cyclical. In the main part of this work I'm going to evaluate selected companies from the automobile, the air transportation and the electronics sectors.
|
|
|
Entrepreneurship in the Pribram region
Císařová, Markéta ; Macháček, Jaroslav (advisor) ; Kislingerová, Eva (referee)
The thesis deals with entrepreneurship in the Pribram region as one of the key elements of regional development. It analyses the historical background, the continual development, and the current state of affairs in the business sector of the Pribram region. The emphasis is placed on the business environment of Pribram, predominantly on the effects it has on the welfare of the region and its inhabitants. The applied part of the thesis consists of the analysis of the region's most prominent companies and traces the manners in which they influence life in Pribram and its surroundings.
|
|
|
Implementation of projects supported by EU funds
Marková, Lucie ; Potluka, Oto (advisor) ; Květoň, Viktor (referee)
The aim of this study is to compare companies and NGOs in the projects of EU Structural Funds. In the theoretical part were presented EU funds, in particular the European Social Fund and European Regional Development Fund. Then there was described the situation of companies and nongovernmental organizations in the Czech Republic. In the fourth section of the theoretical part are possible operational programs, which can be used by companies and NGOs. In the practical part there was selected for the qualitative research Operational Programme Humans Resources and Employment. Studied the effect of subsidized organizations like the Project on civic associations, charitable company, limited liability company and stock company before and after project.
|
|
|
Marketing in time of crisis
Martan, David ; Pešek, Ondřej (advisor) ; Škaloud, Petr (referee)
Without any overstatement it could be said that the American mortgage crisis influenced the whole world. It is in no way about some chosen ones but about a recession hitting more or less the whole society. In the times of recession companies and even the governments cut the costs which are not necessarily needed to run the business and they ignore the long-term perspective. In the 2008 the economical situation has changed a lot because of the risky trading of the mortgage packages on the OTC markets. The aim of this work is to find out if and how much the behavior of the companies from the marketing point of view will be affected.
|
|
|
Possibilities of usage of social networks in business practice
MARTÍŠEK, Petr
Communication is the basis of the human society; Internet has contributed to that in recent decades. Mass interconnection of people by means of social networks is a phenomenon of recent years. The purpose of my thesis was to map the situation in the area of the use and development of social networks, advantages and disadvantages in the area of communication, their development and their future. In my analysis, I also dealt with possible ways of using these networks in business. Two surveys have become the basis of my evaluation. The survey in the field of consumer market evaluated the extent and orientation of the use of social networks by people in the Czech Republic; the other one concentrated on business entities and mapped the way how companies use social networks for communicating with customers and general public.
|
|
|
The Access of Czech companies to Eastern Markets
Krutiš, Martin ; Petříček, Václav (advisor) ; Čajka, Radek (referee)
The bachelor thesis deals with the development of bilateral economic relations between the Czech Republic and the Russian Federation and analyzes potential eastern markets for Czech companies, with main focus on the huge Russian market. The first chapter deals with the history of trade between the two countries since the Second World War to the new millennium. The second and third chapter examine the export opportunities in various sectors of the emerging Russian market and the obstacles and barriers to trade, which the Czech companies have to deal with. In the fourth chapter the thesis presents the success of Czech companies on the Russian market. In the final chapter, the thesis deals with predictions of further developments on the Russian market and prospects of Czech companies in this territory.
|
|
|
Comparison of enterprise in the Czech Republic and Switzerland
Andrášová, Zuzana ; Kalinová, Miluše (advisor) ; Švarc, Zbyněk (referee)
This work deals with the comparison of enterprise in the Czech Republic and Switzerland from the legal point of view. The focus is on the company law and comparison of the main characteristics of business units existing in the both countries. In the first chapter, general characteristics of enterprise are briefly introduced, including the legal definitions. Second chapter includes overview of possible business units and short introduction of a sole trader as a natural person and of the companies as juristic persons. In the following chapter, legal sources are described by which the enterprise is regulated in both countries. The last chapter is the most important part of this work, which deals with the comparison of the mostly used forms of companies in both countries. This part is focused on the differences shown in both legal relulations in connection with the structure of the certain form of company and its internal and external relations. At the end of each subchapter is mentioned also practical use of the company.
|
guest ::
