|
|
Marketing osobnosti
Šušnyák, Viktor ; Koudelka, Jan (advisor) ; Vávra, Oldřich (referee)
Táto práca sa zaoberá problematikou osobných značiek a využitia celebrít v reklame. Cieľom je identifikovať hlavné prvky pôsobiace na image osobnosti a prepojiť závery s možnosťami a rizikom využitia slávnych osobností ako doporučovateľov v reklame. Práca je rozdelená do troch častí. Témou prvej časti je self-marketing a celebrity PR, teda budovanie osobnej značky. Druhá sa zaoberá využitím už vybudovaných osobných značiek pre propagáciu iných produktov. V tretej sú prezentované a analyzované výsledky výskumnej sondy týkajúcej sa desiatich celosvetovo známych celebrít a interpretácia týchto výsledkov v súlade so závermi z prvých dvoch častí.
|
|
|
Ethics in Marketing Communications
Pešek, Ondřej ; Černá, Jitka (advisor) ; Koudelka, Jan (referee)
The thesis focuses on new marketing communication techniques. Their appearance is triggered mainly by technological progress and consumers' immunity to existing methods. Despite business ethics being part of commercial activities of majority of companies and business activities, not seldom do these upcoming and non-standard methods cross the boundaries of law and ethics. This business ethics has institutionalized itself into ethics codes. The thesis provides insight into the issue of the system of legal regulations of advertising in the Czech Republic. The regulation of ethics is executed by "Rada pro reklamu" as so-called self-regulation. The bodies of "RPR", its activity and also the "Code" and its practical application are detailed. The regulation of ethics concerning Public Relations is also involved. Trends are illustrated by many examples from real life.
|
|
|
Problematika palestinské státnosti v mezinárodních vztazích
Mocková, Veronika ; Havlová, Radka (advisor)
Práce se věnuje palestinské otázce s důrazem na prvky státnosti. Základ pro pochopení kontextu současné situace Palestinské samosprávy tvoří historický vývoj v oblasti Palestiny. Pozornost je věnována životním podmínkám palestinských uprchlíkům, územím pod kontrolou Palestinců a jejich otevřených aspektům: židovským osadám Západního břehu a omezeným pravomocem Palestinské samosprávy. Na závěr je zohledněn současný vývoj a možné důsledky přímeří mezi Hamásem a Izraelem.
|
|
|
Advertisement Regulation in the European Community Law
Novotná, Alžběta ; Pavlok, Jan (advisor) ; Mikeš, Jiří (referee)
Advertisement plays an important role in the life of companies and it is understandable that there can be advertisements created, which will try to gain benefits for the company in various ways, causing damage to other competitors or to consumers included. A logical reaction is the creation of legal and ethical regulation in order to prevent this. Advertisement regulation exists on national level and in the course of the european integration development also a regulation on the community level has been created, especially in form of directives that have to be incorporated into member states' national legislation. Some of the directives allow the states to preserve stricter provisions, unless they are in conflict with the Treaty establishing the European Community, whereas in others the principle of maximal harmonisation is applied, forbidding stricter regulation. This diploma thesis describes legal regulation in the Czech Republic and the European Union as well as ethical regulation on the domestic and european level. It introduces the most important statutes and directives. One part is completely focused on self-regulation in the area of advertising. The last chapter then outlines possibilities of protection against advertisements that violate the mentioned legal and ethical standards by means of judicial or other authorities and self-regulation.
|
|
|
Poverty, foreign aid and self-help
Jonáš, David ; Chalupníček, Pavel (advisor) ; Mládek, Josef (referee)
This diploma work analyzes two different approaches to "fight" poverty -- foreign development aid and self-help in communities. First part is concerned with international poverty and its dimensions. Second part concerns with ideas, background theories, goals and adverse effects of foreign aid. As an alternative to foreign aid, self-help in communities is analyzed in next part, with its advantages and shortcomings. The two approaches to development are tested on Kenya's example. Major task of this work is to compare the two concepts and try to decide which one conducts better in development. Outcome of this work suggests that foreign development aid fails to fulfill its goals and has many adverse effects on a recipient country (including Kenya). On the other hand, self-help has usually direct impact on conditions in which poor people are living, therefore is more effective in figthting poverty.
|
|
|
Socio-economic situation of the self-employed persons
Neubertová, Kamila ; Krebs, Vojtěch (advisor) ; Kotýnková, Magdalena (referee)
The diploma thesis attends to socio-economic situation of the self-employed in the Czech Republic. It focuses on the diversity of their social security, which differs from employees, defines problems and offers possible solutions. Besides, it concentrates on income taxation of the self-employed and on the model examples it analyzes total tax burden of their income. Then it compares it to the two possible alternatives of this gainful activity - being employed or set up Limited Liability Company. On the base of analysis and comparing positives and negatives each possibility brings, decides which one is in the specific cases more convenient. It takes into account also non-economical factors like leisure time, working hours or possibility of vacation that can affect the decision of starting own business.
|
|
|
Development of social insurance from the standpoint of transfer of insurance-generated monies to the state budget.
Hartlová, Alena ; Klazar, Stanislav (advisor) ; Weberová, Jana (referee)
This thesis deals with the development of social insurance, specifically with health insurance and social security, from the standpoint of transfer of insurance-generated monies to the state budget. It presents the significance of social insurance in its current form and an analysis of the principal changes it has undergone in the last fifteen years. It particularly examines changes in the definition of participants in social insurance and changes in the use and structure of bases of measurement in individual insurance subsystems. This thesis also includes an analysis of these changes which seeks to analyze the past and potential impact of shifts in basic factors which influence the amount of money flowing from insurance to the state budget (such as minimum wage, average wage and number of paying participants) on individual participants in social insurance.
|
|
| |
|
|
Rozvojový potenciál venkova
Hudeček, Antonín ; Krbová, Jana (advisor)
Záměrem této bakalářskou práce je poukázat na možný rozvojový potenciál obce a navržení vhodných příležitostí, které by k němu vedly. Jedná se o velice důležité téma hlavně v době, kdy je venkov opouštěn lidmi. Mezi hlavní příčiny patří zejména nedostatek pracovních příležitostí a platové podmínky, které nemůžou konkurovat městským částím.
|
|
| |
guest ::
