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Sustainable tourism development in the chosen destination - Protected Landscape Area Kokořínsko
Svobodová, Eliška ; Indrová, Jarmila (advisor) ; Petrů, Zdenka (referee)
This thesis is concerned with the sustainable tourism development in the Protected Landscape Area Kokořínsko. The aim is to evaluate current state of sustainable tourism in this area and outline the perspectives of its further development. The theoretical part is dedicated to the definition of the concept of sustainable development and its application to the tourism in protected areas. The beggining of the practical part describes the Protected Landscape Area Kokořínsko. The practical part is also concerned with the organization of tourism and an analysis of offer of environmentally friendly forms of tourism. The thesis is completed with an overall evaluation based on the SWOT analysis, chosen indicators of sustainable tourism development and a questionnaire survey among tourists, residents, entrepreneurs in the tourism industry and municipalities in the region of the Protected Landscape Area Kokořínsko.
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Volunteering In International Company
Tvrz, Pavel ; Hubinková, Zuzana (advisor) ; Krausová, Hana (referee)
The aim of the graduation thesis is to elicit the motibation of volunteers in employer-supported volunteer program. Practical part of the thesis is oriented on employer-supported volunteer program in specific company Hewlett-Packard. Research information in thepractical part of the thesis was gathered from Hewlett-Packard employees. Theoretical part of the thesis describes volunteering, its types, terminology, models and perspectives. Volunteering is examined from view of ecomonics, social-psychology or game theory. In last part of theoretical part is described the structure of volunteers on Czech Republic by age, education or religion.
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Tradition of purism in Croatian linguistics
Vlašić, Marija ; Gladkova, Hana (advisor) ; Dudok, Miroslav (referee) ; Šurla, Andrej (referee)
The main topic of the doctor's thesis is tradition of purism in Croatian linguistics, i.e. the development of Croatian language from the point of view of the thesis of purism as a constant in Croatian langauge. The focus is placed by the author on the role of Croatian linguistics in building such a traditional image. The thesis furthermore explains motives and perspectives of the mentioned tendency. The thesis questions the role of purist principles in the construction of language identity and analyzes long-term consequences of this tendency in Croatian linguistics. The introductory chapter gives an overview of theoretic opinions on the term of purism and current ideas of the recent socio-linguistics and furthermore explains the position of Croatian linguistics on the level of purism of Croatian language. Puristic tendency of Croatian language is in Croatian linguistics considered analogue to the language development. Therefore, purism is a very important element of identification built into the character itself of Croatian language. The view onto Croatian linguistic history is narrowed in the second part of the thesis, in which the author analyzes the materials, in which elements of implicit and explicit purism are to be seen (from pre-standard era, beginning of standardisation and particularly the...
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Changing Public Opinion in Finland on NATO Membership in the Context of the Ukrainian Crisis
Kratinová, Dominika ; Plechanovová, Běla (advisor) ; Knutelská, Viera (referee)
Finland is nowadays a prosperous Nordic country, a member of the European Union, supporter of the EU-Russian relations and is one of the most developed economies in the world. Finland still has a unique role in maintaining friendly relations with Russia and therefore we can assume that Finland does not pursue NATO membership, because it would most definitely be perceived as threatening by the Russians. The Ukrainian crisis changed views of many people on Russian foreign relations and made the public, politicians and entire countries question what is Russia capable of and whether it should be perceived as a threat. Because of the Ukrainian Crisis, opinions in Finland are changing and developing and the NATO membership is seen from a brand new perspective and the much treasured policy of nonalignment is being reconsidered as well. That is the issue that I am going to research and examine in this thesis. I will describe changes in public opinion on NATO membership and general safety of Finland, because this public opinion has varied over the last decade and the Ukrainian crisis was the reason for these changes. In order to find answers to these issues, I performed a complex analysis of information coming from several sources, as well as results of research of public opinion and interviews with Finnish...
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Proměna pojetí Vestfálského suverenity v rámci Společné Zahraniční a Bezpečnostní Politiky Evropské Unie
Uzelman, Alexandra ; Sršeň, Radim (advisor) ; Rolenc, Jan Martin (referee)
The work overviews the formation process of the European integration after the end of the Cold war and also the evolution of the notion of 'the Westphalian sovereignty' in the framework of the maintenance of the EU CFSP. It is assumed that under the conditions of a political transformation of the category 'the Westphalian sovereignty' in the framework of the EU CFSP it is intensified and requires again as a special political and practical attention, as scientific elaboration in order to figure out the perspectives of the development of the EU as the whole. As the object of this work the category of 'the Westphalia sovereignty' and its evolution in the framework of the European integration processes are taken. The subject of the work is connected with the analysis of the phenomenon of the Westphalian sovereignty in the frames of building of common European defense and security policy of the EU. The main purpose of the work is closely entwined with the identification of significant peculiarities of the ongoing transformation of the CFSP and their influence on the category of 'the Westphalian sovereignty'.
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Medial presentation of children contention with international dimension
Peterková, Hana ; Pavlík, Petr (advisor) ; Matonoha, Jan (referee)
The subject of the dissertation is quantitative content analysis and critical discoursive analysis of media presentation of contention about children with international dimension from gender perspective in context of cause of Sára Barao. The main intention is to analyze if and in what way is in daily press discussing the problem of contention about children with international dimension reflected and strenghtened maternal myth and if discussion strenghtens in explicit and implicite way gender stereotypes regarding picture of mother, father and child. Further task is to analyze how and in what way the discussion contributes to gender stereotypical strenghtening of divided spheres - the division into the private sphere attributed to woman and public sphere connected with man. The construction of the picture of mother, father and child is analyzed also in relation to specific journalist practises and the attention is paid to the question how the daily press constructs discussion where the main participants are members of private sphere. In relation to significant role of media in current society it is possible to assume that the daily press can be a source of information about uderstanding of motherhood in our society.
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Introduction of Smart Metering: Ramifications for Business Management in Medium-sized Energy Providers
Selmke, Pierre ; Heřman, Jan (advisor) ; Neumaierová, Inka (referee) ; Markovič, Peter (referee)
In the European Union (EU), increasing final energy efficiency, so as to save energy, has become mandatory. This obligation will fundamentally alter the EU energy sector. The relevant EU directive, 2006/32/EG, requires that adjustments be made to energy billing and, where technically feasible, that new metering technologies (i.e. smart metering) be introduced. Individual EU countries are implementing these requirements in different ways: Smart metering is either being nearly fully implemented (e.g. in Italy), is being planned (e.g. in Germany), or completely disregarded (e.g. in the Czech Republic). Since the introduction of smart metering affects virtually all value-added steps, organisational structures and areas of operation in medium-sized energy providers, these providers must take the relevant requirements into account at as early a stage as possible. The present thesis analyses the effects of the introduction of smart metering on the business management of such companies. A deductive method was chosen and the effects of intro- ducing smart metering were assessed through a cross-sectional study of two separate data collections. Experts were interviewed and their statements were qualitatively evaluated. A written survey followed via online questionnaires, the results of which were quantitatively evaluated. Institutional, functional and activity-based perspectives were considered as well as normative, strategic and operative aspects of business management. The evaluation of the survey enabled a better assessment and analysis of the introduction of smart metering. An analysis of the scope of the upcoming alterations within energy providers illustrates just how fundamental a change this will bring to medium-sized energy providers. However, the outcome of the written survey shows that most executives do not recognise this need for change and therefore are unable to initiate it. These management deficiencies threaten the very existence of these companies and must be resolved through the timely initiation of consistent change management.
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Fibres from the renewable sources
Uchytilová, Markéta ; Bálková, Radka (referee) ; Kotlík, Josef (advisor)
This bachelor thesis deals with the production of textile from the environmental perspective. The aim of this work is analyzing the possibility of replacement of basic raw materials used for production of natural and synthetic fibers by using raw materials derived from renewable sources. Using fibers from renewable sources should eliminate the problem of limited availability of primary raw materials for textile fibers and reduce the amount of synthetic waste.
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Financial performance ranking
Čejka, Ladislav ; Neumaierová, Inka (advisor) ; Hájek, Jiří (referee)
The subject-matter of this diploma thesis is a comparison of financial performance of issuers of selected stock titles listed on the official market of the RM-SYSTÉM, česká burza cenných papírů a.s. stock exchange from a potential investor's perspective. The comprehensive comparison of financial performance presented both in the numerical and the graphic form is achieved through the application of the ranking method based on evaluation criteria analysing financial performance in the years 2009 to 2015 with a view of economic power, profitability, stability and investor perspective. The ranking is compiled with the use of each of the evaluation criteria on the basis of weighted average, taking account of the up-to-datedness of the input data of pre-defined materiality coefficients, and on the basis of arithmetic average representing the median value for the calculation of absolute volatility expressed by the standard deviation.
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Application of Balanced Scorecard
Střítecká, Zuzana ; Neumaierová, Inka (advisor) ; Hájek, Jiří (referee)
This master's thesis deals with the performance evaluation of the company Slovácké strojírny a.s. and thereafter the implementation of Balanced Scorecard method. The thesis is divided into two parts, methodological and practical. Methodological part defines tools of strategic analysis, financial analysis INFA and Balanced Scorecard components. Practical part contains description of the company Slovácké strojírny a.s. and the analysis itself. Subsequently follows chapter focused on determination of strategic objectives, measures and actions for each perspective of the Balanced Scorecard. The aim of this thesis is to create a strategic map that plays key role for strategic man-agement in researched company.
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