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Analýza vzájemného vnímání interkulturních odlišností Čechů a Němců v obchodním jednání
Plesníková, Dorota
The aim of the thesis is to analyze the mutual perceptions of intercultural differences between Czechs and Germans in business negotiations. Currently, more and more international companies in the Czech republic are based on the cooperation between Czechs and Germans. Mutual cooperation between the representatives of these nations brings many positive effects, but it can also lead to misunderstandings and conflicts, mainly due to the different understanding of some aspects of foreign culture. In theoretical part, the thesis deals with concepts such as globalization, culture, nation and nationality. Furthermore, it deals with intercultural psychology and intercultural communication, which is also related to prejudices and stereotypes. At the end of the theoretical part there is a reference to the cultural dimensions and standards, international business environment and business cooperation between Czechs and Germans. The empirical part describes the semantic differential method, which was the basis for the research. In this research, Czech and German respondents, who are frequent participans in businness negotiations, were addressed.
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Gender Discrimination of Managers
RYCHTÁŘOVÁ, Olga
This bachelor work deals with women and men manager gender discrimination. The work is divided into two parts; theoretical and practical one. The theoretical part explains basic notions connected to gender regarding management. Comparison of opinions and stereotype preconcepts of people at senior positions is car-ried out in the practical part. The terrain data collection is based on the strategy of quan-titative research and semantic differential techniques are applied. The aim of this work is to establish what the gender stereotypes and prejudices regarding women and men managers leading or having the capacity to lead to discrimination on the basis of gender within working environment are like. The theoretical foundations together with practical processing of the work are the basis used for suggesting innovations in the psychology and sociology majors.
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Brand perception
BEDNÁŘOVÁ, Jana
The aim of this diploma thesis named "Brand perception" is to create suggestion for changes in the communication of brands based on an analysis and comparison of the perception of the particular brands by the public and the society. The theoretical part focuses on the clarification of the important definitions, which are related to the issue from the recognized economic authors points of view. The second part of the diploma thesis is focused on the evaluation of qualitative and quantitative techniques of a marketing research which are the basis for a comparison of the chosen brands from the point of view both of the public and of the representatives of the society. The conclusion of the thesis includes suggested precautions for making the communication of the brands better.
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Using of Semantic Differential for Euducation Assessment at Basic School
ŠERÝ, Michal
One of the methods for collecting data in psychology is a method of semantic differential. The using of semantic differential is very large, this method is widely used in personality research, clinical psychology, market psychology and marketing. In recent years, this method has begun to apply to the area of educational research, above all educational psychology. A basic problem with wide using is the huge volume of data obtained by this method. Some of the options of setting up of a questionnaire with light to the selection of bipolar adjectives are listed in the thesis. The options represent the evaluation dimension, the dimension of activity and potency in terms of both representativeness and relevance. A set of tools for automatized generation of various combinations of questionnaire groups was created. A technical support of data collection, their evaluation and visualization using semantic differential method was also created. These methods will be used in realization of the project of introducing teaching of mathematic in English language at primary schools. The primary goal of this level of analysis is to judge to what extent can two terms (or more terms), generally regarded as semantically similar or different.
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Brand perception
ZAPLETALOVÁ, Nikola
The goal of this thesis on the theme: "Brand perception" is, based upon the analyzation and comparison of chosen brand from the point of view of the public and the company, to create suggestions of the changes in comunication of this brand.
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Attitudes of Students towards Lecturers of the South Bohemia University.
LINHARTOVÁ, Martina
This diploma thesis provides information how students of chosen faculties of the University of South Bohemia evaluate their teachers, what attitudes they have developed to them, what is particularly important for them and which requirements they impose on the teachers. The theoretical part deals with attitudes, teaching, personalities of a teacher and a student, a current tertiary education in the Czech Republic and mutual relations of students and educators. The empirical part presents a quantitative research that I realized through a semantic differential. Here I describe characteristics of the population and the research sample. Furthermore, I bring results of obtained data and information about students´ attitudes to their teachers. The data collection took place in March 2012 in a form of questionnaires. The research was conducted at the University of South Bohemia, Pedagogical, Health Social and Theological Faculties. Fields of study of similar focus were chosen within each of given faculties. In total 240 questionnaires were distributed. The return was 75%, thus altogether 180 questionnaires. Three hypotheses were defined for the research. The first hypothesis assumed that the preferred field of study positively influenced students´ attitudes to their teachers and the conducted research confirmed this hypothesis. The second hypothesis stated the students studying a prestigious field of study evaluated their teachers more positively than students studying a not prestigious field of study. This hypothesis was not confirmed. The third hypothesis was that women-students were less critical in the evaluation of teachers than men-students. The carried out research did not confirm nor this hypothesis. The thesis can be used to compare attitudes of women-students and men-students from individual faculties of the University of South Bohemia and for publishing activities.
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Socioeconomic Analysis of a chosen Area
Pospíšilová, Lucie ; Luštický, Martin (advisor) ; Pucandlová, Miroslava (referee)
Bachelors thesis which deals with socioeconomic analysis of Humpolec is divided into four main chapters. The first chapter that describes the basic terms of regional development and politics is followed by socioeconomic analysis of Humpolec. The analysis summarizes information from the field of population, social infrastructure and economic activity. Data for this chapter were gathered from Czech Statistical Office and official Humpolec website. Dynamic and comparative approaches were used for formulating these parts. A method of semantic differential is used in the section that follows, it reflects two different opinions on the theme. Obtained facts are supplemented by information from personal interview with town representative and are used for SWOT analysis. Completing SWOT analysis is the main objective of this thesis. Then the author selects a final strategy based on SWOT analysis. In the conclusion there is a personal evaluation and a summary of current situation with the view to the future in Humpolec area.
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Diagnosis of the Term "Creativity" And Related Terms In the Semantic Sphere of Students of Teaching And Primary School Teachers
MAREŠOVÁ, Magdalena
This thesis raises diagnosis of the term creativity and related terms in the semantic sphere of students of teaching and primary school teachers. The aim of this work is to find out to what extent the perception of some chosen scholarly concepts are related comparing students of pedagogical faculty and experienced primary school teachers. The theoretical part includes the chapter about the theory of research in pedagogy and defines the method of semantic differential. The next chapter theoretically defines the concepts. The practical part includes the results of the research that are supported by needed tables and graphs.
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Diagnosis of Chosen Didactic Concepts in Semantic Space of Students of Teaching and Primary School Teachers
KUBÍČKOVÁ, Eva
This diploma work raises the issues and subsequently the diagnostics of preconcepts for didactic concepts of students of teaching and primary school teachers. The aim of this work was to find out to what extent the perception of some chosen didactic concepts are related comparing students of pedagogical faculty and primary school teachers. The theoretical part aims to the technical definition of the semantic differential research method and definition of the concepts involved in the research. In the practical part the data relating to chosen didactic concepts were found and processed by method of semantic differential.
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