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Marketing Strategy of a Newly Established Company
Burešová, Michaela ; Foriška, Petr (referee) ; Chalupský, Vladimír (advisor)
In my thesis is elaborated marketing strategy of newly established company dealing with wine trade. The objective is successful establisment of company VÍNO SLOVÁCKO on the market. A secondary objective will be to extend the product portfolio, the stabilization of market position and increase turnover. The first part will deal with the analysis of external and internal environment and identifying customers and their requirements. On the basis of of this survey is followed by detailed marketing strategy. I primarily focused in the marketing strategy on product marketing namely new product line of Moravian wines.
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Marketing Survey
Solčanský, Marek ; Vaněk,, Jiří (referee) ; Šimberová, Iveta (advisor)
This master´s thesis deals with the marketing survey for industry of solar energy, there is the main goal to speak potential customers and determine their needs, opinion and existing barriers to investment in the sector. The work contains a complete evaluation questionnaire action and proposals for improving existing companies within this sector. The result of the questionnaire are the opinions of respondents to reveal additional problems of solar energy.
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Marketing Survey in IMS Subsystem
Karas, Filip ; Burget, Radim (referee) ; Číka, Petr (advisor)
This master's thesis describes suggestion of an application designed for marketing research utilizing development environment of Ericsson company using services IMS and SIP. The essay examines the options offered by programming languages Java, PHP, of the database system MySQL, language XML and SIP messages. A creation of a server - client pair of applications used for marketing research was the main focus of this paper was. These applications can be used for distribution of questionnaires and their subsequent collection by the server, which allows for an output of statistics based on the acquired data. It is not necessary to work with all the applications, it is possible to filter based on one or more categories and only have the selected questionnaires sent. The questionnaire results will be shown in a form of straightforward table in the server’s console window. The XML language has been selected for the storing the questionnaires. All technologies and methods used are described within the essay. An integral part of the module is also the creation of a database of questions, which has been created in the PHP programming language. MySQL has been used as a database server. The application output is an XML file, which can be used as an input for an IMS server. The results of this thesis are demonstrated using screenshots taken during the application testing.
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Analysis of the effectiveness of the ALBI company TV campaign
Knoblochová, Petra ; Tahal, Radek (advisor) ; Pešl, Libor (referee)
The aim of this thesis is to carry out a marketing survey and to analyze the effectiveness of a TV campaign for ALBI company with major focus on answering a set of crucial research questions. The first part of the thesis covers such issues as marketing, marketing communication, advertising and marketing survey from a theoretical point of view. After that I introduce the ALBI company and its marketing activities. The practical part is devoted to the marketing survey itself. I present the preparatory phase, the realization of the survey and its results. The goal of the survey was to reveal consumer preferences and different mindsets within the Czech population. The main contribution of the thesis is the survey output and marketing recommendations which shall be used internally by ALBI in order to improve its processes within the marketing department.
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Financial advisory market analysis with focus on Partners Financial Services a.s.
Prošvicová, Soňa ; Tahal, Radek (advisor) ; Krejzová, Lucie (referee)
The aim of the thesis is to carry out marketing research and to conduct an analysis of the financial advisory market followed by a brand study of the company Partners. The first part of the thesis is theoretical, and it is devoted to general information about marketing, marketing communication, marketing research, consumer behavior, and financial advisory. The beginning of the practical part is dedicated to the presentation of the company Partners, followed by the actual marketing research, whose results are further examined. Based on the results, the study then answers the main research questions. The practical benefit of this thesis are data to be used by the company Partners for planning of future marketing campaigns and for working with prospective as well as current clients.
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Innovative products marketing of regional food market
KUDĚJOVÁ, Simona
The goal of my essay was to create and describe an effective method of introducing innovated products to regional food market using tools of marketing mix. The suggestion of new marketing mix tools application was processed in more versions. Product of the company Alimpek, Ltd. was chosen in a survey Pastry 2012. The current marketing mix of the product was analyzed. A new version of marketing mix corresponding to the possibilities of the company and a version of ideal marketing mix for a particular product.
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Fish market marketing survey in the Czech Republic
PAUL, Petr
The Czech fishery analysis, SWOT analysis of processing fish department and the fish commodities sale marketing survey of the most important firms were done. Next the consumer marketing survey was done by means of printed questionnaire. 110 informants were spoken and men and women at working age with family were destined as a target group in the Vysočina region. Calculation, co called ratio coefficient of differentiation (P=4s2/R2), was done, which showed, that informants used by determining of meat kind popularity by fish meat of whole answers scale (P=0,33) and by determining of importance of product characteristic the freshness had minimum answers differentiation (P=0,009), which 98% of informants marked as very important. By next questions informants evaluated importance of individual quality attributes by means of 4 point scale (1-very important, 2-rather important, 3-rather uninportant, 4- unimportant). The questions of this type were interpreted by means of weighted arithmetic average (x), and so their importance rate was detected. The freshness (x=1,02) and the palatableness (x=1,34) were marked as 2 the most important product characteristic and as at least important characteristic the ease of food preperation (x=2,23) and the size of package. The consumer awareness about positive influence over human health was marked as the most acceptable promotion of fish commodities (x=1,44) and the TV advertising (x=1,45) and the programmes about cooking (x=1,57) were marked as the best promotion. Next questions evaluation was done by means of percentage share and absolute, cumulate and relative frequencies.
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A typology of recreation centres in the area Central Bohemia - southeast
TOMANOVÁ, Lucie
The main objective of the bachelor thesis is to analyse segments of primary and secondary offer of tourism in the tourist district of Central Bohemia {--} South-East; further on the grounds of analysis of visitors needs and requirements to propose a new product of tourism which should increase attractivity of the region. The alternate objective of the work is to find the visitors needs and requirements in the tourist district of Central Bohemia {--} South-East with the help of questionnaire research and to analyse the offer of products of tourism in the Nová Živohošť summer vacation resort and the Slapy dam reservoir. The questionnaire research confirmed the two chosen working hypotheses. Most of the visitors came from Central Bohemia and the qualities of accommodation facilities were bad in their opinion. Following the findings of the research optimal offer of tourism of the Nová Živohošť vacation resort was suggested. For completeness of the offer of tourism the new product of tourism the cycling route called "Beauty of Neveklovsko Region by Bike" was designed.
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A usages of industrial heritage in tourism development on case of water mill "Hoslovice"
SLABÁ, Barbora
This Bachelor's thesis deals with the use of technical monuments water mill Hoslovice in the development of tourism. The aim was the implement situatioan analysis in Strakonice region and find out segments of tourist visiting this area. On the basis of the marketing survey, that took place on the technical monuments have been selected segment of visitors. At the end of this work are presented a suggestions complement and innovation the tourism product in Hoslovice.
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A utilization of recreation centres Nové město na Moravě, Sněžné, Svratka in the touristic area Vysočina for tourism
PETRŮ, Kateřina
The aim of the work is to analyse selected territory in terms of tourism to analyze the significant natural, historical and cultural tourist destinations in centres of recreation Nové Město na Moravě, Sněžné, Svratka. Thats means make analyse of primary and secondary offer tourism in selected territory. An Show the development trends. Another aim is to identify visitor´s the needs and requirements. Based on survey was created the concept of optimal offer tourism in selected territory. The new product of tourism is nature train in centre of recreation Nové Město na Moravě.
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