Original title: Analýza účinnosti televizní kampaně společnosti ALBI
Translated title: Analysis of the effectiveness of the ALBI company TV campaign
Authors: Knoblochová, Petra ; Tahal, Radek (advisor) ; Pešl, Libor (referee)
Document type: Master’s theses
Year: 2013
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: ALBI; Consumer preferences; Marketing communication; Marketing survey; Parlour games; ALBI; Marketingová komunikace; Marketingový výzkum; Společenské hry; Spotřebitelské preference

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/41140

Permalink: http://www.nusl.cz/ntk/nusl-198088


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2015-09-10, last modified 2022-03-03


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