|
|
Participation at exhibitions and fairs as a factor in brand building
Andronic, Valerie ; Halík, Jaroslav (advisor) ; Kuzmitskaja, Maria (referee)
Moldova is known for its wines, which enjoy great popularity not only in its own country, but in all CIS countries too. The wine trade is the heart of the Moldovian economy and the main export article of the country. That is why I have decided to write about wines and focus on exhibitions and fairs. Exhibitions and fairs are, in my opinion, a quite neglected item in comparison with traditional methods of propagation - advertising, PR, sponsorship, etc. My diploma work among other things will help to eliminate this gap. The main objective of my work is the analysis of the wine trade fair ExpoVin Moldova, followed by recommendations to improve the activities of the event. The central hypothesis of my work will be the following assertion: ExpoVin Moldova provides absolutely excellent opportunity for collaboration for producer of wines, government and retailers of wine. Therefore, I will try either to confirm or reject this hypothesis.
|
|
|
Tourism development strategy - case study Velké Bílovice
Vopatová, Tereza ; Damborský, Milan (advisor) ; Kouřilová, Jana (referee)
Bachelor's thesis establishes a strategy for tourism development of the village of Velké Bílovice. Create startegie tourism development was the objective of this thesis. Jihomoravská village Velké Bílovice has great potential in vineculture, culture and traditions. These areas are given in the strategy of tourism development emphasis to community well in the competition with others in the field of tourism. Strategy of development is build on the theoretical background of the first part. Content development strategy is a description of the village, a SWOT analysis of tourism, vision, goals and catalog of projects. All parts are connected and form a coherent strategy for tourism development of the village Velké Bílovice.
|
|
|
Wine in gastronomy and tourism in Slovakia
Dobošová, Jana ; Mlejnková, Lena (advisor) ; Vaško, Martin (referee)
The thesis deals with wine as with the target of travelling in Slovakia and it focusses also on the position of this beverage in Slovak gastronomy. The work is divided into three main parts. The first one is dedicated to wine in connection with culture, gastronomy and tourism. The second part of the thesis is focussed on the current situation of viniculture in Slovakia and the last part describes the current position of enotourism and analyses the potential of wine in tourism and gastronomy of this country.
|
|
|
The international trade in wine
Portová, Petra ; Taušer, Josef (advisor) ; Bolotov, Ilya (referee)
The thesis is dedicated to the international trade in wine and focuses on role of the European Union in this trade. In the first chapter the trade in wine is analyzed in the global scale using analyses of import, export, production and consumption of wine. The second chapter describes international organizations dealing with trade in wine or influencing it. The third and the fourth chapter deal with organization of the wine market in the EU, the position of the EU on the global wine market and the trade relations of the EU in the wine sector.
|
|
|
International trade in wine
Filipová, Šárka ; Štěrbová, Ludmila (advisor) ; Zamykalová, Miroslava (referee)
The first chapter talks about general aspects of wine, its typology and historical development of production and trade in wine but also about specific aspects of wine marketing. The second chapter is devoted to analyzing main producers, importers and exporters of wine together with contemporary trends in wine sector. The last chapter compares the EU's and Australia's trading policy, dealing with the Agreement between the EU and Australia on trade in wine and in the end is dedicated to the issue of the geographical indications at the WTO.
|
|
| |
|
| |
|
|
Wine Appraisal
Oslanec, Roman ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
This thesis introduces wine as a trade item, that as other tangible assets, possess its objective value which is determined by various quality indicators.It introduces and analyzes particular quality indicators of wine and based on them it points out to the value or price of wine. Because wine is classified in different way in different countries, the thesis focuses mainly on wine regions such as Slovakia, Czech Republic and France. Based on the wine appelation approach it focues on particular quality classification in the regions. In the end, the thesis deals with the wine appraisal that is based on the before mentioned quality and value indicators while it facilitates the comparable and financial return method.
|
|
|
Positioning comparison of Concha y Toro product lines
Topol, Jindřich ; Postler, Milan (advisor) ; Lochman, Alexandr (referee)
The theoretical part of this paper (chapters 1 to 3) explained the main relevant terms such as marketing, marketing mix, segmentation, targeting, positioning, brand, brand value and brand management. The practical part in its fourth chapter described the charakteristics of wine market in the world and also in the conditions of Czech republic. It also describes the chilean wines market in Czech republic and the local market competition environment. The fifth chapter introduces Concha y Toro winemaking company and also Bacchus company which is importing the Concha y Toro product into Czech republic. Sixth chapter analyses the Concha y Toro product portfolio and introduces the product lines and their role in context of the whole portfolio. This chapter also explains the influence of price and wine specific origin on the product positioning. Chapter seven focuses on more detailed analysis of the offtrade brands. It describes differences in communication activities, product characteristics and distribution channels. It also includes survey on chilean wines offered in some of the chain stores which illustrates the position of Concha y Toro wines on the czech market. Proposal of strategy to increase the sales volume in offtrade is presented as well.
|
|
|
Euroregion Bílé-Biele Karpaty
Badinová, Bibiána ; Kadeřábková, Jaroslava (advisor) ; Abrhám, Josef (referee)
Práca je zameraná na cezhraničnú spoluprácu a euroregión, konkrétne na česko-slovenských hraniciach. Popisuje aj vývoj česko-slovenských hranic. Jej obsahom je charakteristika vývoja, fungovania, inštitucionalnej štruktúry a celého Euroregiónu Bílé-Biele Karpaty. Cieľom sú možnosti budúceho vývoja Euroregiónu Bílé-Biele Karpaty.
|
guest ::
