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New internet humours
Tomášová, Lucia ; Švelch, Jaroslav (advisor) ; Kruml, Milan (referee)
Subject of this thesis is a phenomenon of a new digital world - internet memes. These are concept spreading from one user to another through new media. As a source of memes serves for this work the club New Internet Humours from discussion forum nyx, we introduce on a few selected examples the main differencies between memes and traditional approach to humour, perhaps even to communication in general.
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Use of the internet in the project teaching-eTwinning
Řečínská, Jana ; Klinka, Tomáš (referee) ; Listíková, Renáta (advisor)
Le but de ce travail est d'étudier les possibilités d'exploitation pédagogique que proposent, de nos jours, les nouvelles technologies aux enseignants des langues étrangres et plus particulirement aux enseignants tchques de français langue étrangre (FLE). Nous avons concentré notre attention plus spécialement aux activités qui permettent d'exploiter, dans le but pédagogique, la méthode dite eTwinning qui relie l'enseignement en projet et le travail avec l'Internet et les ordinateurs. Le présent mémoire de maîtrise consiste en deux parties. La partie théorique et la partie pratique.
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Plagiarism Detection
Kobath, Martin ; Petyovský, Petr (referee) ; Honzík, Petr (advisor)
The Bachelor‘s thesis concentrates on plagiarism detection in written text, mainly final theses in author’s Alma mater. The current situation of automatic plagiarism detection of text in czech language is evaluated and a theoretic analysis directed on classic detection by finding matches in a text with use of external sources, mainly the internet, is made. Project ends with custom concept of automatic plagiarism detection system and with an experiment made on 100 randomly chosen theses from The Faculty of Electrical Engineering and Communication.
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Platform for Creating E-commerce
Hladiš, Petr ; Konečný,, Vladimír (referee) ; Dvořák, Jiří (advisor)
The work describes possibilities, which the electronic store can offer its customers and due to which it is possible to gain a competitive advantage over other stores. Aside from the description of the functioning of the store itself, there are also described the possibilities of the store´s promotion and marketing on the Internet and basic programming techniques, that should be used for the programming of the store.
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Studies and a career of Czech animator in terms of market economy
Kotlářová, Hana ; BUBENÍČEK, Jan (advisor) ; PAVLÁTOVÁ, Michaela (referee)
"Studies and a career of Czech animator in terms of market economy" answers all basic, practical questions that Czech animation student asks about his future career. It is an information link between school and practice. It delivers facts about current situation on Czech animation scene and presents practical skills which are necessary for setting up an animation career. The goal of a writer was to deliver undistorted information which might be surprisingly realistic or skeptic. Understanding these facts is fundamental, because readers should come up with their own solutions for their future jobs in animation. A broad topic contains information about film or artistic animation, commercial and comissioned jobs, internet animation, basics about animation studios, animation industry and economic aspects of a freelance work. It summaries a purpose of animation schools, including 10 commandments of a student aimed on practical skills to gain during studies.
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Characteristics, types and social use of Securities. Legislation under the Civil Code no. 89/2012 Coll. (after the abolition of the Securities Act no. 591/1992 Coll.)
Kauerová, Ladislava ; Kadlecová, Eva (advisor) ; Pavla, Pavla (referee)
The thesis aims to provide basic information and a holistic overview of securities, especially their adjustment in the legislation. The thesis is based on the current wording of the legislation which are especially Act no. 89/2012 Coll. according the New Civil Code. The first part of the thesis is about the basic distribution of the securities and is characterized in detail the issue of securities legislation. Subsequently is described capital market functioning in the framework of the standard market economy. The practical part is devoted to collecting data from the lay public and experts. The aim of the survey is if the capital market is properly treated after a change in legislation. The method is a statistical evaluation. The thesis also shows how practically proceed in the beginnings of securities trading on the Internet.
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Online Marketing Strategy
Laušmanová, Dagmar ; Pilař, Ladislav (advisor) ; Zuzana, Zuzana (referee)
Basic and the most important terms closely connected with marketing strategy on the Internet are descibed in this diploma thesis. The practical part contains processed SWOT, market, competition and customer analysis. Online marketing strategy which should increase awareness of the brand of a particular company, test each form of promotion and in case of success to gain new orders is created on the basis of the evaluation of the environment and prospects of the company. A practical goal is removing weaknesses of the company found by means of SWOT analysis. At the same time the theme of this thesis can meet a practical usage fot the readers who search up-to-date knowledge for marketing of their companies in the same or similar business branch.
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Creation of unusual tours for travel agency
Preiningerová, Denisa ; Navrátilová, Miroslava (advisor) ; Zuzana, Zuzana (referee)
Thesis is focused on creating tours for new or already existing travel agency, which should reach its new potential clients. This mainly includes students and graduates who are facing financial constraints due to lack of time devoted to studies and practice. Trips offered are also designed for adventure tourism enthusiasts and sports activities. The goal of the travel agency is to offer and authentic experience with sufficient freedom of self time management.
The first part describes basic theoretical background compiled through the analysis and compilation of information from scientific literature and Internet sources. The practical part is divided into three sector. First, is an analysis of the competitive environment, followed by a questionnaire survey investigating the relationship of potential customers for unconventional tourism. Finally, two sample tours are constructed and calculated which could become a new product of the travel agency. The result is an evaluation whether the tours would be feasible in the described form or whether there is a theoretical interest in them.
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Satisfaction of women in childbed with nursing care on obstetric auditorium
MAŠKOVÁ, Jitka
The nursing care has in the care for health unreplaceable position. The attribute of the present nursing are individualized care and an independent working of the obstetricians centred on the prevention and on the support of the patients health. The satisfying and the dissatisfying of the patients needs reverberates in their consciousness as subjectively felt content or discontent with the care. The effort of the obstetricians has been the focus on the client. The new philosophy of the health services is to meet patients wishes and achieve therethrough their contentment. The patient{\crq}s satisfaction with the nursing care is an important information which predicate about the functioning of the individual departments in the health care institutions. {\clqq} The patient{\crq}s notifications is an valuable advice as well as an important motivating step to the improvement of the care quality.{\crqq} The nursing sees the patient with all the negative as well the positive sides and therethrough the patient{\crq}s contentment is understood as the priority objective wich cannot be marginalized. The satisfied patients have more confidence in the physicians in the nurses. They also much better cooperate during the labour. The objective of this thesis has been to state if the patients are satisfied with the nursing care on the labour ward. The supposal saying that ``The patients are satisfied with the nursing care on the labour{\crqq} ward has been stated. The supposal should be confirmed or disproved on the basis of the executed research. Hereat has been chosen the quantitative research in the questionnaire form. The question forms have been given to the mothers after the physiological labour on the confinement department in the hospital in České Budějovice, Tábor and Jindřichův Hradec. For research it has been used the set of 145 properly filed questionnaire forms. The research has proved that from the total number of questioned mothers 145 (100 %) the number of 142 mothers (97,9 %) were satisfied ewith the nursing care on the labour ward. The supposal has been confirmed by the research, the patients are satisfied with nursing care on the labour ward. The thesis shall be used within the tuition in the University of South Bohemia, published in the specialized publications and on the internet. An absolute majority of the patients has been satisfied with the nursing care on the labour ward. It is very pleasant conclusion of this thesis. In formed times to the patient has been often dictated what should or should not be done and therethrough the possible effect on the labour has been limited. Present is many respects different. It is more disposed for the changes in the nursing and puglic health in general. There is bigger space for the cooperation between the obstretricians group and the patient. It creates the safe enviroment in which both the patients and the nursing taff feel considerably better.
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Strategy of internet shop to enter foreign market
Medoň, Gabriel ; Přibil, Jiří (advisor) ; Váchová, Lucie (referee)
The aim of this diploma thesis is to determine how shopping preferences and customer behavior across selected European markets differentiate in the concept of online stores, how to direct marketing appropriately for the individual markets, thus prepare a local startup e-shop for effective entry into foreign markets. The methods of analysis include basic questionnaire survey of individual markets, comparison and evaluation of own real data from conducted online advertising campaigns, or analysis of internal access statistics from individual e-shops. In conclusion overall results and analyzes of each market are presented, for each market a summary of lessons learned and suitable recommendations to potential effective input is made.
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