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Information System Efectiveness Assessment and Proposal for ICT Modification
Brodňanský, Erik ; Veselý, Martin (referee) ; Neuwirth, Bernard (advisor)
The diploma thesis focuses on the assessment of the information system, which is used to record the hours worked, in a specific company. In addition to the assessment of the system itself, it also deals with the proposal for its change, the implementation procedure, together with the risk management and time analysis. The content of the work is, in addition to the above, the analysis of the company in terms of external and internal environment, a description of the information systems used and their audit.
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Design of an Enterprise Application Supporting Communication with Clients
Syrovátková, Lucie ; Kindlová, Dita (referee) ; Dydowicz, Petr (advisor)
The bachelor thesis focuses on the description of a chosen company, analysis of its current state and competitive environment and identification of its information technologies. The work also provides an application design for the company, which is meant to store data about products purchased by customers and to monitor the regularity of service inspections. The main advantage of the application is the automation of cooperation with clients and providing an overview concerning the status of individual products.
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Information System Assessment and Proposal of ICT Modification
Novohradský, Michal ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
This bachelor's thesis deals with the assessment of an informational system and a subsequent proposal for modifications. The first part focuses on theoretical basis which is needed for understanding and better orientation in the given area. The following part is dedicated to the introduction of the company and subsequent analysis of the current status. The last part of the thesis is focusing on suggestions of changes, which will eliminate discovered imperfections, including their economical evaluation.
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Marketing Strategy of a Selected Nonprofit Organization
Kolomazník, Tomáš ; Kolenc, Jana (referee) ; Chlebovský, Vít (advisor)
The aim of the master thesis is to create a proposal of marketing strategy, resp. segmen-tation and marketing mix for a selected NGO which is aimed at protecting the cultural heritage. The thesis summarizes the principles of elaboration of a marketing strategy, which are needed for internal and external analysis. Emphasis is given to Customer analysis which (together with SWOT analysis) forms the cornerstones for setting the goals of marketing strategy. Benefits should be: increased awareness of the brand and organization’s activities, the acquisition of new customers and additional funds.
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Specifika řízení obchodu vybrané obchodní společnosti
Štursová, Petra
Štursová, P. Specifics of business in a chosen organization. Bachelor thesis. Brno: Mendel University, 2019. This bachelor thesis examines specifics of business in a chosen organization. The theoretical part of the work is focused on business, purchasing, selling, selling cycle and CRM. The practical part includes the characteristics of the Agricultural Commodity Markets and Agricultural Machinery Market. PESTE analysis is used as tool to monitor external factors that may have impact on an organisation’s performance. The basic characteristics are described together with marketing mix and McKinsey 7S model. Afterwards business cycle and CRM usage are described in detail. Based on the acquired findings is proposed a recommendation for optimizing the problematic parts in given business.
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Návrh strategie pro rozvoj sociálního podniku
Hrnčíř, Adam
Hrnčíř A., Proposal for a Strategy for the Development of a Social Enterprise Bache-lor thesis. Brno: Mendel University in Brno, 2018. This bachelor thesis deals with the design of the strategy for the development of the social enterprise Fashion for help. The first part is devoted to theoretical con-cepts that are important for social enterprises and management. The second part deals with the current situation of the company and the analyzes carried out, which serve as the basis for the subsequent strategies.
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Information System Efectiveness Assessment and Proposal for ICT Modification
Hunalová, Kateřina ; Luhan, Jan (referee) ; Klusák, Aleš (advisor)
The diploma thesis deals with assessment of the information system of selected company which focuses on providing services in financial field. In the first part of the thesis, theoretical background and analytical methods are presented, which are used in the analytical part. The second part of the thesis presents the company, its analysis and information system analysis. Based on this, the final part of the thesis proposes a change that leads to the efficiency of processes in the company and to the elimination of detected deficiencies.
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Study of Digitization in the Production Process of a Selected company
Dolinský, Adam ; Jára, Martin (referee) ; Jurová, Marie (advisor)
The diploma thesis deals with the analysis of the current situation of the company in terms of automation and digitization of its production process and the subsequent de-sign of measures respecting the principles of lean manufacturing, which aim to help the company achieve its goals and gain a competitive advantage in the market. An integral part of this work is also the subsequent discussion of the conditions necessary for suc-cessful implementation, as well as discussion of the resulting risks and benefits of the proposed measures.
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