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Analysis of the impact of changes in the taxation of non-tradeable goods
Mrkvičková, Jana ; Slintáková, Barbora (advisor) ; Kučerová, Zuzana (referee)
The main goal of this thesis is to analyze the impact of changes in the taxation of non-tradeable goods. The work is focused on changes to exemption from tax on importation of goods and specifies at what goods are covered by the exemptions. Main part is dedicated to purchasing behavior of consumers on the Internet. The second part is focused on changes in the taxation of non-tradeable goods. In the final part is ananalysis of data obtained by questionnaire and confirmed or refuted hypothesis: Lowering the limit when importing goods from 150 EUR to 22 EUR interested in importing non-tradeable goods decreases, while increasing demand for non-tradeable goods from the European Union.
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The comparison of the consumer behaviour in the Czech republic and Ireland
Sarkányová, Veronika ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The diploma thesis is dedicated to the comparison of the consumer behaviour in the Czech Republic and Ireland. The first two chapters describe the theoretical background of the consumer behaviour and the linkage betwen consumer behaviour and marketing and also the factors, influencing the consumer behaviour. The best known consumer behaviour models are also desribed. The second part of the thesis is dedicated to the specifics of the Czech Republic and Ireland, both countries are introduced in terms of historical, cultural and economical development. The final part of the thesis focuses on the results of the primary research, conducted via online surveys among Czech and Irish consumers.
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Sells Packing of Products or Content?
Stejskalová, Lucie ; Syrovátka, Oldřich (advisor) ; Nesnídalová, Jitka (referee)
The Bachelor thesis analyse selected issues of a packaging technology and marketing. It includes theoretical and practical part. The theoretical part describes relevant selected terms and serves as a base for the practical part. The practical part describes and interprets data from a survey which was carry out on two different research samples. The summary includes data from both groups which are compared and interpreted again and also it includes some small recommendations.
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