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Business strategies of travel agencies in terms of exploiation of individual promotional types
Trubač, Tomáš ; Navrátilová, Miroslava (advisor) ; Šíma, Jan (referee)
Název práce: Title: Obchodní strategie cestovních kanceláří z hlediska využívání jednotlivých druhů propagace Business strategies oftravel agencies in terms ofexploitation of individua! promotional types Metoda: V této práci bylo použito metody dotazníkového šetření - jak písemné, tak ústní formy - za účelem získání informací o využití a hodnocení účinnosti jednotlivých druhů propagace českými cestovními kancelářemi. Výsledky: Výsledky provedeného šetření podávají přehled o propagaci v cestovním ruchu z hlediska jejího využívání a možností zaměření se na vysoce účinné formy. Klíčová slova: cestovní ruch, marketing cestovního ruchu, marketingová komunikace, propagační formy, dotazníkové šetření, měření účinnosti propagace. 2
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The knowledge society and open economy: impacts on the competitiveness of the Czech republic in the global world
Kamrlová, Lucie ; Petrášek, František (advisor) ; Zabranská, Monika (referee)
This diploma thesis is focused on the competitive advantage of the Czech republic in the global world of nowadays. First, it is important to explain the expression a "knowledge economy" or a "knowledge society". In my thesis, I will introduce the theories of human capital, knowledge economy, innovation, economic growth and divers sources of appropriate informations. After the introduction of these theories, I will follow up with the introduction of the Lisbon strategy and its analysis. Here, I will do a comparison of the EU, Czech Republic and the global economy. The reason of this thesis is to show a possible ways of development and economic growth of the Czech Republic. The Lisbon strategy reflects the complexity of this issue. Thus, the next chapters will be about the analysis of Finland's economic transformation and its current state. Following with the short introduction and analysis of the american and french education, science and research systém and shape. Thus, those acquired knowledge will serve me to make an outline of the possible solutions for the Czech Republic because our current situation enables us to inspire ourselves in the whole diversity and uniqueness of their economic and social systems and to apply their know-how in the broader context of the Czech republic.
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Spanish tourists in the Czech Republic
Caklová, Eva ; Valentová, Jana (advisor) ; Bakos, Tomáš (referee)
This bachelor thesis deals with the analysis of tourism attractiveness of the Czech Republic for Spanish tourists. In the theoretical part are defined basic terms concerning tourism destination, tourism supply and demand. In the practical part are firstly characterized Spanish tourists and their habits, than follows analysis of current demand of Spanish tourists for Czech Republic and quantitative and qualitative overview of the tourism supply in the Czech Republic. Finally there is an evaluation of the tourism supply in the Czech Republic and its potential according to further development of tourism of Spanish clients into this destination.
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Geographical Aspects of Corruption in the Czech Republic
Podestát, Jan ; Tomeš, Jiří (advisor) ; Vogt, David (referee)
This work deals with the issue of corruption in the Czech Republic from a geographical perspective. First are introduced the theoretical approaches to the study of corruption, definition and basic typology of corruption including ways to measure it. Then follows an evaluation of corruption in the Czech Republic and a part dedicated to public procurement. The last part contains the data sources, methodology and results. The aim of the work was evaluate potential corruption in the case of public procurement of various hierarchical levels of settlement system and identify potential regularities regional differentiation of corrupt behavior at the level of the Czech Republic and in more detail in the Pilsen and Karlovy Vary region. The results of the correlations based on collected data not shown quite obvious relationship between the hierarchical level of municipality and transparency of public procurement. However, in the case of regional differentiation potential corruption were found some correlations. Urbanized and some other attractive regions have a higher potential for corruption. Key words: corruption, public procurement, regional disparities
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Detailed Investigation of Electron Antineutrino Oscillations in the Daya Bay Experiment
Roskovec, Bedřich ; Leitner, Rupert (advisor)
Observed disappearance of reactor antineutrinos in the short baseline in Daya Bay can be explained by the phenomenon of neutrino flavour oscillations. The analysis in standard three- neutrino framework provides the best measurement of mixing angle of θ13 and the value of effective mass squared difference ∆m2 ee with comparable precision with other experiments. The unprecedented precision of Daya Bay motivates us to extend our search beyond standard three-neutrino oscillation scheme. It this thesis, we have explored two scenarios of possible physics Beyond Standard Model (BSM). We have tested the fundamental symmetry of the nature by searching for the Lorentz Invariance violation effect within the framework of the Standard-Model Extension (SME). Such an effect could be observed as a deviation from three- neutrino oscillation prediction in the oscillated antineutrino spectrum. Since we have not observed any significant deviation, we have been able to set the limits on the SME parameters. Some of the limits were measured for the first time while some turned out not to be competitive with the measurement of other experiments. We have also performed search for Non-standard Interactions (NSIs) in the Daya Bay. Being forbidden in the Standard Model, these interactions are predicted by BSM theories for which...
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Potencial and competitive advantage of Czech tourism in international comparison
Zulkovská, Zuzana ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
Práce se zabývá konkurenceschopností cestovní ruchu v České republice a hodnotí schopnost uspět na mezinárodním trhu cestovního ruchu. Hodnotí SWOT analýzou silné a slabé stránky a upozorňuje na možné příležitosti a ohrožení, které mohou v budoucnosti nastat. Důležitou součástí je komparace s jinými evropskými destinacemi, byly vybrány Rakousko, Německo, Maďarsko, Chorvatsko. Autorka provedla vzájemnou komparaci destinací pomocí metod z vícekriteriálního hodnocení variant, běžnou v manažerském rozhodování. Cílem diplomové práce je dokázat konkurenceschopnost České republiky v mezinárodní komparaci a upevnit tak její místo v rámci mezinárodním cetovním ruchu.
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Tourist destination attractiveness in the Czech Republic
Havránková, Eva ; Havlíková, Michaela (advisor) ; Lucie, Lucie (referee)
This master thesis deals with the perception of tourist destination attractiveness and its measuring by means of two research methods - Q-methodology and Likert scale. The use of these methods and the results which they provide are compared at the end of this thesis. In the theoretical part, which is based on the study of scientific literature, the term tourist destination and its potential for tourism development are defined. This part is also focused on the types of tourist destinations and explains the term tourist destination attractiveness. The following section is aimed at characterization of research methods Likert scale and Q-methodology. These methods are applied in the empirical research for data collection. The practical part is composed of the analysis of the data captured by the questionnaires and the comparison of the results based on own research focused on the tourist destination attractiveness. The result of this master thesis can be used by the destination management organizations and tourist centres in destinations.
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Statistical analysis of financial indicators ČSOB insurance, Inc. in the years 1993 – 2015
Klímová, Aneta ; Hošková, Pavla (advisor) ; Petr, Petr (referee)
This thesis focuses on the statistical analysis of the financial indicators the ČSOB insurance company inc. in the years 1993 to 2015. First is the issue of insurance from a global point of view, where in the context of financial markets ranks, what kinds of insurance there are etc. Furthermore, it is established by specific information from the analysis of ČSOB insurance company for historical and even current. In the next section also examines the issue of financial analysis, both in general concept and specifically tailored to the field of insurance. In the analytical part of the thesis is carried out first, the financial analysis of statements of insurance companies on financial analysis of standard and special financial indicators for insurance companies. Follow the elemental characteristics of time series, indicators, profit, number of employees, the premiums, the share of the insurance market and insurance indemnities. In the next section is discussed the insurance market in terms of competition and comparison the development of the situation CSOB pojistovna with the leader of the insurance Česká pojišťovna further by Kooperativa and Generali insurance company in the areas of profit, the prescribed profit and the number of contracts. The specified income and the number of contracts in this case have separately divided into life and non-life insurance. At the conclusion of the analytical part of the work are made a prediction for 2016 and 2017.
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