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Marketing mix of the company
MAJEROVÁ, Lucie
The aim of this work is to analyze the marketing mix of the selected company, and if necessary, propose changes for improving its marketing mix, or just part of it. KANAL - Serv Ltd. based in České Budejovice has been selected for this purpose. The first part consists of an overview on the issue of the marketing mix. The second half of the thesis contains the characteristics of the selected company and analysis of individual instruments of marketing mix. Information for the work were obtained from the company's website and personal interviews with the director of the company.
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Liturgical music after Vatican II. in the Czech Republic
Saláková, Leona ; Eliáš, Vojtěch (advisor) ; Kotas, Jan (referee)
- Liturgical Music after Vatican II. in the Czech Republic The beginnings of the sacred music on our territory are connected with the outset of Christianity in the 2nd half of the 9th century. In more than thousand years the development of the sacred music went through many stages, from choral and one-voice religious songs to magnificient vocal-instrumental works. From all these periods musical compositions have been preserved which prove a variety of interpretation of liturgical texts as well as the invention of composers. Second Ecumenical Council of the Vatican summarized the informations about sacred music into the constitution Sacrosanctum Concilium, specifically in the chapter Num. 6. The sacred music should be based in gregoriant chant, which is the most important wealth of the Church. The basic language is Latin, but there is a big area for the national languages. The Vatican II. prohibits no kind of music, but there are some regulars. The sacred music serve God, its musical means of expression don't contain secular elements. There are two epochas after Vatican II in our territory. The first is until 1989 - the period of deep totalitarianism, the second is after velvet revolution; this period brought freedom. In the period of Communism, people, who devote liturgical music were prosecuted....
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Oxidative stress and its role in respiratory diseases
Zakouřilová, Jana ; Melicharová, Ludmila (referee) ; Pourová, Jana (advisor)
Free radicals are essential part of common physiological metabolic processes in the organism. They are involved in the protection of the organism from heterogeneous elements, participate in many chemical reactions, serve as substrates for a numer of enzymes, have a signal function, mediate vasodilatation and also participate in reproduction. However all these functions must be under continous and strict control of antioxidant mechanisms because free radicals are also highly reactive substances. Failure of antioxidant control mechanisms can give rise to or at least contribute to serious damage of genetic information, molecules, tissues or regulatory mechanisms. The purpose of antioxidant protection of the organism is to counteract the negative effect of free radicals, even during and ongoing disease. The system is extremely complex, its individual components cooperate and sometime are in synergy with one another. The overproduction of free radicals can participate in the pathogenesis of many diseases of the respiratory system (for example: COPD, asthma bronchiale, ARDS, lung cancer). In the treatment of the diseases with suspected overproduction of free radicals, antioxidants may also be administered during therapy. To achieve good results, exact assessement of the actual condition of the organism...
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Criminality and law in the New Town of Prague in the years 1585-1593
Hladík, Ondřej ; Županič, Jan (referee) ; Čechura, Jaroslav (advisor)
A criminality and forms of combat against is one of the basic themes, which are connected with a research of life in Early modern towns. The results of the research assert mostly in historical anthropology, history of everyday life and research of mentalities. But it is not possible to ignore criminological access with many other problems. These problems are for examle - ways of investigations, detentions of suspected people, judicial proceedings and sentences. One of the fundamental resources is book of conscience. It is necessary to consider a distortion of information in concrete delits (esp. in cases, when any witness could be also suspected as accomplice). Destpite of these problemys they are able to help us with detailed analyses of criminal activities, but there is also information about people, who served a notice on town hall.
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KPI management - auto alerting in MS SQL
Vedral, Jakub ; Pour, Jan (advisor) ; Zajíc, Ján (referee)
This diploma thesis deals with the problem of automatic alerting on Microsoft SQL Server 2008 platform. Thesis was elaborated with Clever Decision s.r.o. company which significantly contributed to thesis assignment. Main goal of this thesis is to provide a solution concept for absence of alerting for multidimensional data in Microsoft's product. Alerting is aimed at critical business data -- Key performance indicators - KPIs. KPIs are used to deliver enhanced business performance through Corporate Performance Management concept. These indicators need to be watched frequently. Considering that alerting solution is convenient for watching the data. Solution concept is based on market research of Business Intelligence (BI) platforms which dominates the market. Platforms are examined for their alerting capabilities. Next goal is to provide overall insight to KPI management -- creating, managing, analyzing and monitoring of KPIs. Thesis is divided into three sections. First part creates theoretical background for solution creation and describes the field of KPI management. Second part consists of market research using selected criteria. Third part is aimed at providing the solution concept through web application fixing the absence of alerting on Microsoft SQL Server 2008 platform. This thesis is primarily intended for Clever Decision company but also for various BI experts dealing with alerting problems on BI platforms. Thesis serves also as a theoretical summary of KPI management which is commonly evaded by available technical literature.
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The Woman in Pastoral Care
Müllerová, Lenka ; Opatrný, Aleš (advisor) ; Kotas, Jan (referee)
This bachelor thesis is engaged in the possibilities and specifics of woman working in pastoral care. The identity of woman is presented, the definitions of terms pastoral care, parish and laic are explained. The particular areas where woman can assert in Prague's archdiocese are described. Next are introduced experiences of woman working in these areas. There is evaluation of their working, including plus and minus at the end of this bachelor thesis. Keywords: woman, church, pastoral care, laic, parish.
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Notice of termination of employment
Mandík, Zdeněk ; Štefko, Martin (advisor) ; Procházková, Eva (referee)
71 Název diplomové práce v anglickém jazyce Notice Abstract This thesis is aimed to describe notice in Czech Labour Code, which is effective from January 1st , 2007. The thesis analyses the differences between contemporary Labour Code and previous Labour Code from year 1965 and compares Czech Labour Code with comparable codes in EU countries. The aim is to consider, whether the regulation of notice is well-arranged and at once flexible (mainly for employers) and protects the employees. Finally, the thesis compares regulations of liability in former Labour Code and new Labour Code. The thesis is composed of six chapters. Chapter One is introductory and describes the aims of thesis and basics of employment. Chapter Two is focused on sources of law related to notice, including historic sources of law in Bohemia and Czechoslovakia, International Public Law and international organizations, EU labour law, Czech labour code and its changes (i.e. so-called technical amendment, judgment of the Constitutional Court and new prepared so-called conceptual amendment). Chapter Three is focused on regulation of notice as amended. It's divided into nine parts, which deal with reasons of notice served by employer, notice's form and delivering, grounds of termination, notice periods, withdrawal of notice, trade union...
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Support for Romany Secondary School Students
BŘEČKOVÁ, Gabriela
The theoretical part of this thesis is dealing with the differences in education in Romany families as compared to majority families, the education of the Romany minority, educational opportunities of Romany students and inequalities in the transition to high schools as compared with the majority population. Additionally, it describes the reasons for early drop out of Romany students from secondary schools and the concept of the Support is defined, as well as its changes that had taken place over the years till June 2011. The objective of this thesis is to identify the effectiveness of the Support of socially disadvantaged Romany secondary school students and college students. To obtain the necessary data, the method of qualitative research was chosen, the technique of semi-structured interview supplemented by secondary data analysis. The research group consisted of eight representatives of secondary schools in the South Bohemian Region County who asked for the Support in the past. The research results show that all Romany students apply for the Support at the outset of their studies, most of them repeatedly and separately for each period. If a Romany student meets the conditions for granting the Support, he/she must meet the conditions for the payment of the Support. The subsidy granted is paid retroactively in December, for the period from September to December, and in June, for the period from January to June. The unused finance is returned to the Ministry of Education. At the same time, the research suggests that completing the application form for the Support is not easy. The number of Romany students who applied for the Support from January 2005 to June 2011 shows a downward trend. The reasons for not using the Support included, in more than half of Romany children, an incorrect estimate of education costs and also a failure to submit the relevant documents for the retroactive payments; in 21 % of the cases the Support was not used due to drop out of the student, and the rest was due to unexcused absence. It is expected that this thesis could serve as an information source for the general public because the Support, also called positive discrimination, is a powerful motivational tool for socially disadvantaged Romany students for whom it is not easy to continue with their secondary education. At the same time, this thesis could become a source of research for other regions too.
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Business koncept of facilities of hunting tourism - Pilner region
ŠEFLOVÁ, Dana
The general aim of my diploma thesis was to create a business concept of facilities of hunting tourism in the Pilsner region. Klatovské rybářství, a.s. was selected as a cooperative company, which deals with agricultural activities, especially fish and poultry breeding. The company operates some services of hunting tourism, but it is not the main field. The thesis will serve as a manual for "non-experts" who are interested in expanding their range of travel services. The resulting business concept will consequently be presented to the management of the company in order to demonstrate how the company can further develop. While writing this thesis I got several perspectives on the issue of hunting tourism in the area. The first view was provided by the existing clients of the company who filled in questionnaires which were designed to determine their interest in these services. In addition, three representatives were selected from age groups who were asked for ideas about how the device should look. Another view was obtained through an interview with the director of the company and the employee responsible for the current planning and management of hunting activities. Next view on the issue of hunting tourism, which should be independent, was provided by an employee of Infocentre Bor. Here it was revealed that hunting tourism is not popular with everyone and that it is a rather controversial topic. However, we can say that if done correctly and with concern for the countryside, it can bring many benefits to the given region. These include attracting visitors of other segments of the society, the development of the region, expansion of tourism services and expansion of cooperation between entrepreneurs. Last view was represented by my own experience that I gained during working participation in hunting tourism events. At the beginning of my diploma thesis I determined three working hypotheses. All available resources helped me to evaluate the present circumstances and I can confirm all three hypotheses. The general aim was to create a business concept of facilities of hunting tourism in the Pilsner region. I was able to realize the general aim thanks to the cooperation with the company and by means of utilizing all available information. Now the diploma thesis will be handed over to the management for consideration and possible implementation
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Prevention of error in operating room
VRÁTNÁ, Martina
The topic of this study is Error Prevention in the Operating Room. The risk of errors is one of the most serious and most common risks in the clinical area. This risk is an especially serious issue mainly because it undermines the confidence of patients and the public toward medical personnel and a medical facility. It is also the opposite to the primary objective not to harm. Preventing errors is better than using the best method to respond to those faults. To preventing errors a risk management program is used, the purpose of which is to reduce the incidence of adverse situations. Such a program of risk management by J.Reason is barriers that protect patients form harm. As these protective barriers serve the following: risk management, safety culture, standards, organizational culture, knowledge-based nurse, ISO (error prevention strategies) and accreditation. In the bachelor thesis I focus on preventing errors of nurses working in operation rooms. Their duties are defined in the legislation, but also in ethical standards. The quality of nursing care can be ensured only on condition of creating a certain system for care provision improvement. Such a system must include: setting clear goals, definition of the required quality, nursing standards development, development of a system of standards compliance checking, organizational and personal factors provision, determination of methods for the obtained effect assessment. The objective of this thesis was to identify how nurses in perioperative and intensive care are oriented in procedures preventing errors in the operating room. Another objective was to determine how patients feel in the operating room and how they perceive the preoperative preparation. I chose this topic for my thesis because it is very interesting and, in my opinion, also up to date. The proof of this is establishing the hospital accreditation system and the WHO´s involvement in this issue, which has contributed to the prevention of errors in the operating room by their document named Surgical Safety Checklist. The results should point to possible gaps in the prevention of errors of nurses in operating rooms. They should show the feelings of patients during the preoperative preparation and in the operating room and to which extent their feelings can be affected by professional attitudes of medical staff.
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