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Demographic analysis with specialized on social services in Kutná Hora Region
Váňová, Barbora ; Prášilová, Marie (advisor) ; Ivana, Ivana (referee)
The thesis deals with the demographic analysis of Kutná Hora region, with a focus on social services in the years 2005-2014. Between the monitored demographic indicators include the status and structure of the population, birth rate, mortality rate, rates of marriage, the divorce rate, migration and related indicators. The indicators were selected on the basis of their impact on social services. The values of the selected indicators of the region are also compared with the values of the whole of the Czech Republic. Most of the indicators of the region has the same trend as the average of the values of the Czech Republic, but there are even specific differences that characterize the region under consideration. All the data needed to draw up an analysis has been collected from the Czech Statistical Office. To assess the development of the various demographic indicators have been used by the elementary characteristics of the time series and the trend function. The prediction was made after the selected demographic indicators of the region of Kutná Hora in the year 2015 and 2016, which have a particular impact on social services. Furthermore, an analysis was made of the current state of social services in the region, where he was examined, the number of providers of social services, including their capacity. On the basis of the results of the analyses are in the conclusion drawn up proposals and recommendations for possible improvement of the situation in the framework of the social services in the region of Kutná Hora.

Sociální média v podnikové praxi
Střelbová, Lenka ; Lohr, Václav (advisor) ; Hřebejková, Jana (referee)
The aim of this thesis was to explore using of social media in daily business. Theoretical part describes technological development since first electronical communication channels until current boom of social media. This work particularly deals with social media. I tried to define the types and basic function especially with respect for using in common business. Advantage of its using in different levels is listed here as well as recommendation how to apply and use it for business growth. Practical part refers to questionnaire which tries to find out user´s relations with social media, its using in everyday reality both private and business. Outcome is subsequently assessed and commented.

Sociální prostředí a zdravotnictví odvětví
da Rocha Fernandes, Joao Diogo ; Štěrbová, Ludmila (advisor) ; Mevenkamp, Nils (referee)
The objective of this thesis was to defend an alternative approach by health policy makers for improving health outcomes through investing on social factors of peoples' lives, rather than by increasing health expenditures. In order to defend this theory, this master thesis addresses two research questions: Which are the social determinants of health with largest impact on health status of individuals? And what is the statistical correlation between those social determinants of health and self-reported health status, and psychological health, for Germany, Denmark, Spain and Ireland? The first question was answered by developing a comprehensive research among the mostrelevant literature in the field of social determinants of health and the second through the construction of a statistical multiple regression model. According this study the social determinants with largest impact on the health status of individuals are: physical activity, education level, the welfare state, emotional support, socio-economic status, living conditions, working conditions, and life balance. Regarding the results of multiple regression models all variables followed the expected trend and it was possible to proof significant statistical correlation in 7 of the 8 determinants chosen, especially in the cases of working conditions and life balance, where those having problems managing these aspects of life experienced 50% or in some cases 30% of the health status of individuals with positive experiences in these life dimensions.

The use of social networks potential in promotion products and services
Biath, Roman ; Barton, Monika (advisor) ; Kučera, Dušan (referee)
This thesis deals with the topic of social media, more specifically social network websites and their potential use for marketing purposes at the Czech market. The aim of this thesis is to prove that social network sites are an ideal place to build a relationship with customers, however, they are less suitable for selling products. The main contribution of this work is in assessing the social network site with the greatest potential for building relationships (Facebook) and further in deciding whether its potential for selling products and services directly from the site might have any significance for companies. The theoretical section includes comprehensive definitions and insights necessary for better understanding of the principles of social media environment. The analytical section compares selected social network sites and by using quantitative research methods analyzes the appropriateness of one of them -- Facebook - as sales or communication channel. In the last section I will be trying to suggest an improvement in social network communication.

Management model of project-oriented organizations of social sphere
PROKEŠOVÁ, Radka
The thesis "Management model of project-oriented organizations of social sphere" deals with the proposal of a management model for project-oriented organizations of social sphere using monitoring and evaluation processes. The proposed management model was based on qualitative research conducted in the selected institution, which was the Institute of Social Work of the Faculty of Health and Social Studies. (Institute of Social Work ? ISW). The reason for selecting this institution was the variety, scope of activities undertaken and development phase of the institution. Currently, as an integral part of institutions focusing on practical social work with the client is considered not only strategic management but also project management which favorably influences the efficiency of services as well as provides the possibility of obtaining resources for their financing. The degree of success of these projects is positively influenced by the processes of monitoring and evaluation, both in the planning phase of the project and during its implementation. On the basis of the qualitative research was proposed a management model for the selected Institute of Social Work. The management model is based on a set of monitoring and evaluation indicators that were, using synergy effects, incorporated in the proposal of database systems of ISW. Based on the values of proposed indicators obtained from the database system we can not only monitor but also assess the performance of the Institute of Social Work. Some of the indicators can be used to design development strategies of the ISW. The applicability of the established management model was assessed by the experts from different fields of management, but similarly focused institutions, in the form of semi-structured interview. Based on the expert opinion, this management model is applicable to other similarly oriented organizations. The model, according to the experts, would bring improvements in management of project-oriented organizations of social sphere with similar focus as the ISW.

The Instruments of Social Worker in Social Work with the Family and the Child with disability
BUDKOVÁ, Kateřina
The objective of this research paper is to elaborate on issues surrounding coope-ration between families with children with disabilities and social workers who provide them with relevant social services. Family represents a core aspect of nurture, and is irreplaceable in the overall child's welfare. It today's society the families are also supported by qualified social workers who help with care for disabled children. There is variety of rehabilitation programs available with qualified professionals providing services that encompass medical, social, and educational qualities. Within these rehabi-litation programs it is necessary that a multidisciplinary, and well-functioning team is established with each professional playing a specific role. In addition, active cooperati-on of all family members is essential. Social services as well as state institutions play a vital role in aiding these families. The goal of this paper is to identify the role of institutions and social workers aiding families with children with disabilities. The research includes organizations whose social services are primarily focused on assisting families with disabled children. Qualitative research was performed to support the empirical portion of this paper. Coll-ection of data was accomplished by interrogations with structured discussions. The examined sample included ten social workers providing services to families with chil-dren with disabilities. The pivotal question was established as part of this research, as follows: To what extend does the complex support of a disabled child include both the family and an institution? A secondary question was posed as follows: How does a fa-mily manage disabled child's welfare in instances where social institutions and workers are not relied upon? The conclusion of the research established that the social workers mainly function as a support system for families with children with disabilities. Social institutions and workers mainly assist to such families with difficult social aspects, providing direction, and laying out options for child's development. However, the key effort lies within the family itself. Additionally, the study established that utilizing of the social workers by the families is advantageous. It was also made clear that it is extremely challenging for families to care for their disabled child on their own.

Financial literacy of users of refuges
JANOUŠOVÁ, Věra
Financial literacy is a topic of the day which concerns all the categories of the population in their everyday life. The thesis titled Financial Literacy of Refuge Clients tries to describe the theme of financial literacy from two points of view. On one hand, from the viewpoint of people who, for various reasons, have become clients of refuge and on the other hand, from the viewpoint of social workers who work in refuge. The theoretical part is divided into four subchapters which describe a given issue. An explanation of the basic terminology related to the topic is followed by a subchapter on financial education of children and adults and activities in the field of education. The third subchapter deals with potential effects of financial literacy and the end of the theoretical part focuses on social work with refuge clients. The practical part describes a research which consists of two parts. To achieve the defined goal, a qualitative research has been employed in both parts, using the survey method and the semi-structured interview technique. The document contents analysis was used in the second part of the research. The survey research was carried out in five refuge of Diaconia of the Evangelical Church of the Czech Brethren. The first part of the survey involved fifteen communication partners, users of the refuge as a social service. The second part of the survey involved five communication partners, social workers in refuge. Both survey samples were created by a special-purpose selection. The data gathered in the interviews were evaluated by means of the open coding method. The main goal of the thesis was to find out how refuge clients view their own financial literacy and a potential for improvement in this respect. A sub-goal of the thesis focused on learning viewpoints of the social workers regarding the potential for improving financial literacy of the refuge clients. The survey results have shown that the category of financial literacy within the meaning as defined in literature is not represented in the refuge clients. With regard to their generally difficult situation which also includes their financial situation, the category of financial literacy narrowed to the efforts to make both ends meet at the end of the month and to the question whether or not to deal with financial claims, debts or distraints. This is the setting which has to be the basis for work of social workers in refuge as well. There exists a wide-ranging offer of potential paths leading to financial literacy for all categories of the population, regardless their address. Leaving aside education at school, getting further information is optional, conditioned by everybody's own interest. To increase financial literacy of the clients, social workers may choose from many options, or use their own knowledge and skills. The main prerequisite for success is to adapt themselves to the clients' interest and capabilities. The thesis describes attitudes of refuge clients to financial literacy issues which are identical to the attitudes of this specific category of the population to addressing their difficult financial situation. Social workers become aware of additional possibilities of financial literacy improvement which they can use when working with their clients. Based on the survey results obtained, a comprehensible leaflet has been prepared, containing the essential information about financial literacy. The leaflet in both electronic and printed version will be available for those interested in it, i.e. refuge clients, social workers as well as the general public.

Health and social situation of unemployed people living in the region Český Krumlov
ŠESTÁKOVÁ, Andrea
The present thesis entitled "Health and social situation of unemployed persons living in Český Krumlov" deals with the issue of unemployment in the context of a human life situation. The five chapters the theoretical section define issues of health and its determinants with emphasis on the social determinants of health, and also deal with the characteristics of unemployment from an economic and social health point of view, the definition of the competencies of the Labour Office and other employment services, as well as with specific information about Český Krumlov including unemployment statistics relating to its territory. The practical part is based on quantitative research study. To collect data for this survey, interviewing method (a questionnaire) was used. A specific questionnaire was created, which contained mostly closed questions in the form of scales with a bilateral scale used for measuring the living situations of people questioned. Research tool focused on the subjective evaluation of the respondents in the areas of financial, social and health situation. The research sample consisted of individuals registered as jobseekers with the Labour Office in Český Krumlov. That means I used a deliberate choice through institutions. The selection was conducted by direct addressing potential respondents upon arriving at the Labour Office workplace in Český Krumlov. The questionnaires were distributed personally, so the return was 96.7%. After elimination of incomplete or logically incorrectly completed questionnaires, a total of 353 questionnaires were collected using the afformentioned procedure. The aim was to describe the health and social situation of unemployed persons living in Český Krumlov region and determine whether there is a relationship between social and health situation of the unemployed, and the relationship between unemployment length records and social situation of the unemployed. In line with the objectives of the work, two basic research questions were established in the following wording: "Does the subjective assessment of selected characteristics of the social situation reflect in the subjective evaluation of selected aspects of health of the unemployed?" And "Does the length of registration reflect in the subjective evaluation of the social situation of the unemployed?" To the research questions, the hypotheses were determined, which assumed that increasing the value of one variable will increase the value of the other variable. As the characteristics of the social situation for the first research question were chosen: duration of the records, perception of unemployment, living with a partner and financial situation. Health was due to the characteristics of the social situation assessed from three aspects - overall, mental and physical. The results of this research thus show that three out of four selected characteristics are reflected in the health of unemployed people in at least two respects. In terms of social situation, the results confirmed that the duration of the unemployment records are deteriorating financial situation and also the tolerance of the people around towards the unemployed from the perspective of the job seekers. These findings not only correspond with the current knowledge in this area, but also point out that the health and social problem of unemployment is still relevant even today, when the existential threat to the unemployed is averted. The diploma thesis could thus serve the Labour Office in Český Krumlov in the basic orientation about the health and social status of their registered candidates. Furthermore, it could be an incentive for local nonprofit organizations to establish cooperation with the unemployed if needed. The thesis could also enrich the existing research dealing with this issue in one of the regions with the highest unemployment rates in the country.

Determinants of health and their susceptibility
HORÁKOVÁ, Vladimíra
The main topic of this thesis are the determinants of health. Since this is a very broad field, I focused content work on social determinants which consist of ten main factors affecting health. Bachelor thesis contains a theoretical part where I drew on the knowledge of Czech and foreign literature, I described the basic determinants biomedical model of health, ecological - social model of health, in which I rank the concept of ten social determinants of health, according to the findings Wilkinson and Marmot, who in his study worked out ten key social determinants: social gradient, childhood, nutrition, social support, stress, addiction, unemployment, transport and social exclusion. Practical part contains quantitative research aimed to compare the target group high school students aged 16 -19 years old, living in the capital Prague and the state high school students small town of Zdar nad Sazavou. The main goal is to find out how they affect social determinants of students in direct connection with the lifestyle in these cities. The questionnaire survey will focus on the students' way of life, leisure time, economic factors, family factors, social environment, social gradient families, motivating students to study substance abuse. In the discussion, evaluate the results obtained in the questionnaire survey. At the end of the thesis I point out the objectives and acquired knowledge of this work. In conclusion, I think the irreplaceable role of the family, the importance of family upbringing and the influence of social determinants of health and psychosocial development of adolescent students. To obtain the data I chose the method of quantitative research, technology research is a questionnaire with closed questions. Statistical evaluation questionnaire, as a percentage, is in progress, results in tables and graphically illustrated. Evaluated survey is compared with the given assumptions and objective work. The conclusion will discuss the possibility of using the acquired knowledge in daily routine, since the determinants of health has an impact on our health throughout life.

Approach of social work focused on mentally challenged clients.
PRACHAŘOVÁ, Eva
Inmy bachelor I focus on client-oriented approach in social work with clients with mental disabilities. In addition to theoretical knowledge I mapthe use and the knowledge of this approach by social workers in the South BohemianRegion and the South Moravian Region. The aim and purpose of the thesis was to inform public, students of social work and students of related fields of study about the possibilities of approaches that are used to clients with mental disabilities in social services. The aim of practical part was to describe an approach focused on the client and its use within work with clients with mental disabilities in organizations providing social services. To determine this goal there were defined two research questions: 1) In what extent do social workers use the client-orientedapproach to individuals with mental disabilities in organizations providing social services in the South Bohemian and South Moravian Region? 2) What are the main characteristics of the client-oriented approach to the use for work with clients with mental disabilities? In the thesis I focused on the understanding and the application of the approach used by social workers in the South Moravian and the South Bohemian Region. The research used a qualitative research strategy, using methods of questioning techniques and semi-structured interview. The sample consisted of six social workers from the organizations of the South Bohemian Region and seven social workers of the South Moravian Region that work with people with mental disabilities. Of the organizations were, I always chose only one social worker from the organization. Collected data were analysed by the method of clustering. The results showed that social workers used the client-oriented approach with the working with people with mental disabilities only in unique cases. It was revealed that a total of ten informants applied in their work with clients some theoretical approach of social work. However, only three communication partners based on client-oriented approach and these three were from the South Bohemian Region. From the testimony I noticed thatinformants from the South Bohemian Regionare better informed of the theoretical approach oriented. In the second region - South Moravian Region, social workers rather based on the experience with the target group of mentally handicapped people than from any theoretical approach. I also focused on mapping information about the approaches of Carl Rogers, primarily client-oriented approach informants who don't use approaches of Carl Rogers were interviewed. Eight out of eight surveyed knew the name of Carl Rogers and his approach focused on client or they have ever heard about it. Then I investigated whether the informants are familiar with important concepts of the approach. I mapped that eight out of eight informants are familiar with empathy and use it in their work. However, congruence is known only by one out of eight respondents and this informant was from South Bohemian Region, who does not use it in practice. Unconditional positive acceptance was known for all eleven respondents, three out of seven from the South Moravian Region and four out of four from the South Bohemian region applied it in their practice. This bachelor thesis can be used as information material for the general public and students of social work and related fields of study. Approach focused on client is known but only little used within the working with people with mental disabilities in social services, so this work can be also used as an initiative serving the greater interest of future social workers on this approach.