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Monetary policy and measures to support the economy
Kajerová, Nela ; Brčák, Josef (advisor)
The thesis deals with monetary policy in the Czech Republic and its significance. The first theoretical part is focused on the central banking tools Czech National Bank, which used to promote the economy and the theoretical foundations of business banking. The practical part includes the options of project financing through bank products in a particular case, and choosing a suitable version for the client according to selected parameters.
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Business project
Hašková, Barbora ; Pilař, Ladislav (advisor)
The purpose of this work is to give guidance on creating a business project for starting companies. The work is divided into two parts. In the theoretical part defines terms related to legal forms of business, and also will explain possible sources of funding. The last chapter discusses the importance and structure of the business project, an emerging company. In the practical part I will present a business project and legal forms of business, which I chose for the business project and bring the advantages and disadvantages of selected legal form and the reason why I have this particular legal form chosen. The next step of my work will be acquainting the reader with an analysis of the company surroundings and marketing studies. The most important part of the practical part of this thesis is the financial project, which transformed with the previous section of the business project into numbers. In line with the findings in the theoretical part I create a business project that focuses its activities on photographic services.
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Occurrence of PBDE compounds and Bisphenol A in rivers with the occurrence of cryfish
Svobodová, Kateřina ; Vach, Marek (advisor)
The thesis deals with result evaluation of a project under the auspices of the EAA and Norway Grants, which ran from 2015 to 2016. The project's goal was to evaluate water quality at sites with native and invasive crayfish. The project also included monitoring organic substances such as Polybrominated diphenyl ethers (PBDEs). I mainly focused on a subset of PBDEs, the brominated flame retardants (BFRs). These substances have been monitored since the 1970s, when food was accidentally contaminated leading to the contamination of the nearby area in the US. What is alarming is their persistence in the environment, which leads to their constantly increasing levels. Information about the transformation and biodegradation of PBDEs in the environment is still limited and is continually analyzed in new studies. These substances are poorly volatile and insoluble, which makes dust and particles arising from the products containing BPAs the main sources of contact. Another agent, whose presence in the environment of the Czech Republic I analyzed, is Bisphenol A (BPA). BPA is used in the production of epoxy resins and polycarbonate plastics. BPA is a toxic substance with the ability to disrupt hormone function. Baby feeding bottles have been confirmed to contain these compounds. In April 2004, the Czech government approved a (program to reduce pollution of surface waters by dangerous harmful substances). In August 2004, the EU enacted a ban on the sale and use of penta-BDE and octa-BDE in all fields. Since 2011, Bisphenol A may not be used in the manufacture of baby feeding bottles. The goal of this thesis is to analyze and evaluate the amount and possible consequences of these substances in our environment, which are alarming even after full or partial bans on the use of these substances.
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Innovation and Business Project
Teska, Jaroslav ; Moulis, Pavel (advisor) ; Michal, Michal (referee)
The aim of this diploma work is the creation of specific business project dealing with establishment of mensurational office. The literary research contains the definition of running a business and lying the foundation of own business project preparation. This basis contains recommended methods, requirements of business project and the structure.
The core of the diploma work deals with creation of specific business project on the basis of literary research knowledge. The first is the description on mensurational office following the analysis of surroundings on the basis of makro-surroundings and micro-surroundings analysis of the specific mensurational office. The next step is the description of business opportunities, human resources and marketing strategy. The conclusion of diploma work is dedicated to economic evaluation and reality of business project.
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Innovation and Business Project
Neoral, Dominik ; Moulis, Pavel (advisor) ; Michal, Michal (referee)
The aim of the diploma thesis is creat a business plan for a sport agency
and evaluate the feasibility and return of the project. The literature search defines
the fundamental theoretical aspects associated with the business at first. It is also defines the structure of a business project where its individual parts theoretically described. Custom work is already consist from the a specific business plan which was assembled
of the basis of the established information. At first there is a description of a company
and then the analysis of company enviroment consisting of macro and micro analysis. Next is detailed description of business opportunities with defines the neccesary human resources and marketing plan. Conclusion of the work deals with the evaluation
of economic conditions and the feasibility of a business project sports agency.
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The Snuff music band marketing communications
Šorm, Jan ; Huml, Jan (advisor) ; Fejfarová, Martina (referee)
This graduation thesis describes marketing communication of czech modern-rock band
The Snuff, where author of the thesis is a member and composer of the band himself. At first, theoretical background in marketing is defined, especially significant attention is paid to latest trends in marketing communication including marketing communication on the internet and social networks. The practical part is focused on analysis of survey regarding buying habbits of the czech and polish fans of the band. Then pen and paper interview took place, which was done with czech and polish female fan of the band. Based on the findings, specific recommendations are proposed for The Snuff to improve their marketing activities. Also, The Snuffs most ambitious upcoming project called The Ultimate Price is analysed, whether is czech and polish fanbase interested in the project or not and also which direction should band take to finish the project successfully.
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Evaluation of use of European Union structural funds in the selected region
Češková, Monika ; Homolka, Jaroslav (advisor) ; Zdeněk, Zdeněk (referee)
The thesis Evaluation of use of European Union structural funds in the selected region is focused on the strategy of drawing funds from European Union structural funds and evaluate the efficiency of utilization of selected companies in the Northeast region. Work refers to a procedure that is required in obtaining a successful approval of projects submitted by companies in the area of subsidies. Evaluated the company's ability to draw funds from the structural funds and the positive impact of investment projects on socio-economic development of the Pardubice region, environment, sales and added value of the company. Finally, we evaluated all of the programming period starting in 2004 until possible improvements to the current program 2014 2020.
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Life cycle and documentation of student projects
Zbořilová, Nikola ; Bartoška, Jan (advisor) ; Mudrychová, Kristýna (referee)
The aim of this work is to describe and compare student projects by time, range, sources, benefits, risks and quality and suggest possible ways of improvement in planning and organizing of these projects. First part of the work introduced theoretical overview in area of project management and the terms used in case study are listed and described. At first, there are described obtained information about specific projects that are the subject of comparison. From this information was analysed the state of use of the project management tools and the life cycle of student projects. This analysis shows information important to following comparison. Then, it was examined which factors positively or negatively influences the planning and organizing of projects. Subsequently, the proposal was drawn up to enhance the positive effects and reduce negative impacts on student projects. As an additional study then came the analysis of students' interest in participating in the Contest of Student Projects organized by the Department of Systems Engineering at the Faculty of Economics and Management of the University of Life Sciences in Prague.
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Business plan
Kramářová, Vladimíra ; Huml, Jan (advisor) ; Petr, Petr (referee)
The aim of the dissertation works is the business project focused on the creation of a new company named Dior Ltd. The company is engaged in manufacturing wood pellets. In the introduction there are written legislative conditions for business in the Czech Republic, there is also explained method for creation of business project and characterized pellets as a kind of fuel. In the practical part they are systematically developed various parts of the business project of Dior Ltd. The financial analysis and the risk analysis is a part of business project. The results of these analyzes are derived specific conclusions and recommendations.
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Monetary policy and measures to support the economy
Kajerová, Nela ; Brčák, Josef (advisor)
The thesis deals with monetary policy in the Czech Republic and its significance. The first theoretical part is focused on the central banking tools Czech National Bank, which used to promote the economy and the theoretical foundations of business banking. The practical part includes the options of project financing through bank products in a particular case, and choosing a suitable version for the client according to selected parameters.
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