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Pošta pro tebe-reality TV and social motivation of participations
Ptáčková, Renáta ; Bednařík, Petr (advisor) ; Gerbery, Juraj (referee)
Abstrakt_anglicky _Diplomova_prace_Ptackova_Renata The diploma thesis "Pošta pro Tebe - reality TV and social motivation of participants" focus on the use of social television. It describes in detail the reality TV genre, its brief history of broadcasting, focusing on the motivational elements of the program participants Pošta pro Tebe. It investigates the impact and effect of media and mediated relationship to the contents of a reality. It analysis the audience base, explores reasons for visiting the TV studio spectators, why people looking for this TV show and why they watch it by questionnaires, interviews. It's looking for the credibility of the program and asking whether the audience would become program participants. Further, the work captures the audience ratings and popularity in each year of its broadcast. Finally, describes the creation of the show and behind the scenes. The diploma thesis is divided into 4 chapters: Theoretical introduction thesis (clarifying the concepts that are crucial for the work related), Ratings (analyzing rating charts of the first channel of Czech Television and the demographic composition of the audience), Behind the Scenes program (described shooting of, the role of interested participants, technical background of the show), Audience (defines who is the audience and...
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Monitoring Application for Multicast sessions
Kopecký, Martin ; Komosný, Dan (referee) ; Šimek, Milan (advisor)
This work deals with a monitoring application for multicast sessions. The general aim is to develop the application for monitoring multicast sessions from network elements of a laboratory computer network. The first part describes possibilities of monitoring computer networks in terms of monitoring techniques and protocols. The second part contains a topology of the laboratory computer network and several basic commands for setting of the multicast in Cisco IOS. The third part is devoted to the developed application for monitoring the multicast in Java language. The last part describes the testing on an actual multicast network and an example of such testing is stated there.
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ROLE AND SIGNIFICANCE OF PHOTOGRAPHY IN THE MULTIMEDIA WORLD
Zídka, Lukáš ; Horný, Stanislav (advisor) ; Černý, Zbyněk (referee)
The human world is constantly evolving. Today's modern society is, within the technological advances and globalization, more dynamic than ever before. The same applies to the current conception of the world of photography. This area of human activity has undergone many changes during its existence, both of technical and intellectual character. What role does the photography play in today's modern society? Does it differ from the past, and if so, to what extent? What do new technologies bring to photography and to what extent were they influenced by it? And above all, to what extent can we use a photography in combination with other multimedia components to create a complex multimedia experience? The analysis of these questions and their answers form the basis of this bachelor's thesis, regarding interpretation of results and practical experience gathered from group project Multimedia Display and Development of National and Cultural Identity Program (NAKI) created by the Cultural Ministry of the Czech Republic. The aim of this thesis is to provide an effective theoretical basis for understanding the importance of photography in order to reveal assumptions for maximal utilization of its potential in creating a multimedia project.
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Analysis of the Aplication of Product Placement in Czech Republic
PLEVA, Milan
The aim of this work is to evaluate the current use of Product placement in film and television production in the Czech Republic, to assess changes in the use of Product placement in connection with new legislation and analyse the topic to propose appropriate measures for improvement in the use of Product placement. The theme is conceived more from the economic point of view and analyse the PP as a marketing tool. The reader gets an in-depth knowledge on PP through literary researches devoted to the PP definition, its history, legislation and audio-visual examples. The main part presents PP as a marketing tool. The chapter shows quite specifically its advantages, disadvantages, and potential impact on viewers. The most important part is the depth interview with representatives of one of the largest media agencies in the Czech Republic, which allows recognizing the entire process from demand to PP contract.
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Marketing management for selected company
HORNYCH, Michal
Goals of work were realized. A lot of analysis of marketing process were made. Questionnaire´s research of customer satisfaction accomplished. I evaluated present state of business multicinema Cinestar based on the results. Company Cinestar will have to put more emphasis on marketing. Fight for viewers of this company with competing multiplexes are in several places in Czech republic already. Increasing influence of others, especially multimedia recources, provide to potential customers of multicinema entertainment and leisure activities. In subsequent years we can expect further growth in these two largest competitors. Proposed measures to improve the current situation can lead to an increase attendance, according to my estimate, by 10% to 15%. Measures increase the level of services and better meet the needs and requirements of the audience. The work should primarily serve management CineStar as a source of information and suggestions to improve the current state of services primarily in the direction of the audience. It focuses on feedback requirements and needs of viewers and thus help the management of CineStar to more deeper understanding. The proposed measures are the logical result and an estimated contribution to society and enhance competitiveness, for the establishment, are not negligible. Work can serve to the public and students as study material of issues of marketing management and operation of multicinemas, and offers scope for further detailed examination of individual characteristics.
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Computer processing of tomography data
KONEČNÝ, Jan
Computer processing of tomography data Tomographs are one of the most important diagnostic devices, which are used in every hospital nowadays; they have already been so for a considerable period of time. The different types of tomographs and the processing of tomographic data and imaging of these data are the subject of this thesis. I have described the four most common types of tomography: X-ray Computed Tomography, Magnetic Resonance Imaging, Positron Emission Tomography and Single Photon Emission Computed Tomography. This thesis has described the basic principles of these devices, their technical parameters, their use and also different data formats, which are used for tomographic data. The practical part of my thesis is involved with software for viewing and processing of tomographic data. It specifically concerns freely available viewers such as MRIcro, ezDICOM, Amide, ImageJ and Gpetview. Their main functions and their pros and cons have also been described therein. The last part of my thesis has been devoted to SPM software that is used for an advanced processing of 3D tomographic data from PET, VBM and MRI as well as EEG and MEG imaging techniques. I have described these features and also those individual steps that are taken during the processing of particular sample data that has been taken from examinations on functional Magnetic Resonance Imaging. This thesis is addressed to all, those who want to learn more about tomographic data processing and mainly it should serve as an overview of free software for processing and viewing of these data.
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I, You and They in Communication
Čmejrková, Světla
In media dialogues, I represents a speaker, You a hearer, and They stands for their audiences. The paper discusses the triadic structure of TV dialogues (from interviews to talk-shows), and focuses on their audience design. It explores the ways, in which an interviewer and interviewee position themselves and construct their identities with respect to the viewer.
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