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Vnímání privátních značek spotřebiteli
Žemličková, Iveta
Žemličková, I. Consumer perception of private labels. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis discusses how private labels are perceived by consumers. It focuses on consumer behavior in the private label food market, more specifically it examines the factors that motivate customers to buy. In the thesis, the reader will get acquainted with the basic terms and a summary of what has been researched on this problem so far. Subsequently, the consumer's view of private labels is investigated using a questionnaire survey. The results show that there is a change in their perception, as private labels are considered to be of higher quality than before. Consumers are also relatively aware of the presence of private brands in the store, which are associated with a low price. The results serve to determine recommendations for retailers to increase awareness of private labels.
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Vnímání Corporate Social Responsibility ve společnosti Atlas Copco
Pavlíčková, Monika
Pavlíčková, M. Perception of Corporate Social Responsibility at Atlas Copco. Bachelor thesis. Brno: Mendel University, 2023. The bachelor thesis deals with the employees' perception of social responsibility in the company. The aim of this thesis is to find out how individual CSR activities affect employees and whether the promotion has a negative or positive effect on them. The theoretical part is devoted to social marketing, differences between commercial and social marketing, marketing mix, corporate social responsibility, CSR in the European Union and the last part describes corporate social responsibility in the czech republic. In the practical part, Atlas copco, its history and CSR activities are presented. Subsequently, an evaluation of the qualitative research is carried out, which is further supplemented by a structured interview. At the end, recommendations for problem solving are proposed.
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Percepce generace Y vůči různým intervenčním módům v oblasti plýtvání potravinami
Katrňáková, Kateřina
Food waste is a serious problem that more and more subjects have been focusing on recently. The consequences of food waste are reflected in the ecological, economic and social spheres. Even so, some consumers are still unaware of the role they play in creating food waste. For instance, in the survey was found out that 50 % of respondents believe that retailers and wholesalers are most to blame for food waste. But is it possible to influence millennials and their behaviour to reduce food waste? What is the appropriate form of intervention mode for Generation Y? Based on the results of the questionnaire survey, a suitable intervention mode was identified to influence Generation Y to reduce food waste. The intervention mode was empirically tested.
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Earl christianity and vizualization trinity of Got
Činátl, Jiří ; Lukeš, Jiří (advisor) ; Kučera, Zdeněk (referee)
Pacovská 350/4 140 21 Praha 4 Tel. +420 222 539 203 e-mail: studijni@htf.cuni.cz Vyslovení neplatnosti součásti státní zkoušky "obhajoba diplomové práce", na základě stanoviska přezkumné komise, že obhájená práce není původní a jde o plagiát. Po provedených řízeních vydal rektor Univerzity Karlovy rozhodnutí č. j. UKRUK/10207/2018-4, že součást státní zkoušky, obhajoba diplomové práce s názvem "Rané křesťanství a jeho zobrazení trojjediného boha" konaná dne 26. 9. 2017, je neplatná. Dnem, kdy rozhodnutí nabylo účinnosti, pozbyl účastník řízení vysokoškolského vzdělání získaného studiem daného studijního oboru a akademického titulu magistr. Dále pozbyly platnosti vysokoškolský diplom a dodatek k diplomu. Declaration of the invalidity of the section of the state examination "thesis defence" based on the review committee's opinion that the defended work is not original and constitutes plagiarism. Following the proceedings, the Rector of Charles University issued a decision, ref. no. UKRUK/10207/2018-4, stating that a section of the state examination, defence of the thesis entitled "Earl christianity and vizualization trinity of Got" held on 26 September 2017, is invalid. On the day the decision became effective, the participant in the proceedings surrendered their higher education degree obtained by studying...
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Space Responses in the Rorschach. Their Meaning and Correspondence with Personality Manifestation of Adolescent Students
Simon, Vratislav ; Šípek, Jiří (advisor) ; Loneková, Katarína (referee)
The thesis deals with space responses in the Rorschach which are usually given into relation with oppositionality. The theoretical part focuses on the oppositionality phenomenon at a level of perception and personality and analyzes a variety of probable diagnostic meanings of space responses. The aim of empirical part is to verify the validity of space responses on a group of adolescent students. Results suggest that strong tendency to give space responses is not significantly related to the manifestation of oppositionality which was assessed by students' teachers. Discussion implies the need to interpret space responses in a context of an individual. Significantly higher occurrence of space responses was found in adolescent students compared to adult norms. The finding can point to a specific developmental need of independence which is typical for adolescents. Keywords: Rorschach test, Perception, Personality, Oppositionality, Adolescence
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Residents' Perceptions of Gentrification and Related Changes: a Study of Smíchov and Karlín
Columby, Nikola ; Ouředníček, Martin (advisor) ; Kubeš, Jan (referee)
Gentrification is an urban process gone global with many permutations and local specifics. This master's thesis analyses how residents are perceiving gentrification in rapidly developing, post- industrial, inner-city neighbourhoods of Prague - Smíchov and Karlín. The thesis is based on the concept of gentrification as planetary phenomenon that is anchored in a post-socialist context of contemporary Prague. The integral process of displacement is understood as direct but also symbolic, as an attachment to one's neighbourhood. Perception, an individual's filter of understanding and dealing with the world, is used to capture nuances, experiences, and feelings. Using interviews, the thesis seeks to answer the following questions using the underutilized perceptions of regular citizens. How are residents perceiving gentrification and the related changes? Where are residents placing gentrification? Are these findings the same in Smíchov and Karlín or are there differences in the perceptions? Gentrification and displacement are palpable urban processes that the respondents perceive as having changed the neighbourhoods in an impactful way. Karlín is seen as gentrified, whereas in Smíchov the situation is more nuanced. The group most clearly identified as being displaced are the Roma. The gentrifiers are...
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Ecological aesthetics of freshwater wetlands: the importance of environmental heterogeneity and biodiversity
Hájková, Tereza ; Hořák, David (advisor) ; Chobot, Karel (referee)
Ecological aesthetics study landscapes through different interactions of ecological and aesthetical properties of different environments. Ecological aesthetic of wetlands are quite specific, their ecological value can be extremely high, and they bring people many benefits Despite that, wetland ecosystems can be viewed quite negatively. Wetlands support a large number of species, some of which are wetland-dependant species. Wetlands are very variable, and they can have interesting spatial diversity. Environmental heterogeneity encapsulates both these properties of a landscapes, aesthetic, as well as ecological. And that is the reason why it is a crucial aspect of ecological aesthetic.
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The contribution of geography from the perspective of high school students
Žalud, Martin ; Řezníčková, Dana (advisor) ; Marada, Miroslav (referee)
The main aim of the thesis was to know and understand how pupils of grammar schools perceive the contribution of geography to their personal and future academic and professional life. This aim was concretised and fulfilled through 4 research questions. The research questions are: How do grammar school pupils perceive the usefulness of the different topics in the subject of geography and the skills developed in the subject of geography? How do grammar school pupils see the application of geographical knowledge and skills in their current and future academic and professional life, and how do they see the application of geographical knowledge in professional life in general? How do grammar school pupils perceive the contribution of geography to their future study and working life and how do they perceive the overall contribution compared to other subjects? What contribution do pupils who perceive the usefulness of the knowledge and skills from geography lessons in their future personal, academic and professional lives attribute to the subject of geography? The resulting findings correspond to the following questions. The source of quantitative and qualitative data was a questionnaire survey conducted among pupils in Czech grammar schools. Through the first research question (RQ1), the ranking of the...
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Perception training in tennis
Mrázová, Kristina ; Carboch, Jan (advisor) ; Malý, Tomáš (referee)
Title: Perception training in tennis Objectives: The main goal of this paper is to assess the impact of perceptual-cognitive training on the development of anticipatory skills in expert and novice tennis players. Methods: The result of this paper was obtained using an experiment based on the test-retest method. It is a randomized controlled trial in which the intervention groups underwent three weeks of perceptual-cognitive training in addition to the test and retest process. All parts of the experiment (test, perceptual training, retest) were based on watching edited video recordings of tennis serves using the temporal occlusion technique. The tracked variable in the experiment was the relative accuracy of responses. Results: In the intervention group of expert tennis players, a significant difference was reported between test and retest performance (p < 0.01; d = 1.05). No statistical significance was observed in the intervention group of tennis novices or in any of the control groups. Since the intervention and control groups of expert tennis players did not differ in the test stage, the observed increase in performance was attributed to the effect of applied perceptual-cognitive training. The statistically significant increase in relative accuracy of responses between test and retest occurred...
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