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Analysis of Current State of Language Abilities
Chvalinová, Jana ; Renata, Adamíková (referee) ; Franková, Emilie (advisor)
This diploma thesis defines the required language level for alumni of the Faculty of Business and Management, Brno University of Technology from perspective of labour market and job opportunities. The thesis analyzes variable foreign languages and their required level for graduates in professional life. Even more the thesis analyzes opportunities for personal development in the field of learning languages. It specifies the languages from a professional point of view and thanks to the theoretical and analytical knowledge provides suggestions and solutions for further personal development of future graduates.
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Global Marketing in Internet Services
Číp, Vojtěch ; Pospěch, Ladislav (referee) ; Chlebovský, Vít (advisor)
Abstract (annotation): Subject of this thesis is to analyze the marketing strategy of corporations working in the internet environment. Next issue is to make a confrontation between Czech and foreign companies and predict the future trends and development in this marketing area. Last but not the least task is to design a business plan which may find the niche on the Czech market and could be successful at global market too.
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Development of International Trade in Selected Products of the Textile Industry and Its Future
Kahánek, Cyril ; Plchová, Božena (advisor) ; Hanzlíková, Helena (referee)
This thesis is focused on development of textile industry and international trade with silk and cotton of the first decade of the 21st century. First chapter contains overview of the main theories of international trade from classical economics to monetary economics. In the second chapter we will familiarize ourselves with the trade history on the silk routes, stretching all the way from China to the Mediterranean Sea. Next chapters are dedicated to the analysis. In the third chapter it is analysis of the textile industry and international trade with silk and cotton throughout 2000--2011. The fourth chapter analyzes products of textile industry in terms group 65 of the Standard International Trade Classification (SITC).
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Trade Policy of Brazil
Kučírek, Josef ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The thesis examines the trade policy of Brazil and its impact on the international position and trade of the country. Despite having come to the fore of interest of the whole world, both political and business, there are still numerous areas to be improved. The thesis evaluates trade policy tools used by the country to promote exports and limit imports, integration efforts in the region and in the world, and the effects of particular government provisions on the reality of the trade relations and results. The analysis points out structural and systemic failures together with deliberate barriers, such as high level of bureaucracy or complicated tax system. Although Brazil promotes free trade, its trade policy proved to be highly anti-import.
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The position of inland water transportation in the international trade
Zajíčková, Šárka ; Němečková, Iveta (advisor) ; Hinčica, Vít (referee)
The inland water navigation plays an important role in terms of transportation, although through time it was outperformed by the means of transport associated rather with roads or railways. This paper analyses the position of inland water transportation in the international trade, focused mainly on the European Union. The paper itself is divided into six parts. First three chapters follow the river navigation through the history and the changes in its position in the international trade, the types of classification of goods and also the vision of the European Union about the way the inland water transportation may develop in the future. The aim of chapter four is to focus on volumes and types of goods transported internationally within the European Union. The way the Czech Republic takes part in this transportation is also characterized there. The fifth chapter describes the benefits and drawbacks this particular means of transport brings. The last, sixth chapter aims at the subjects active in the field of inland water navigation in the Czech Republic and the problems they are to overcome.
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Marketingová strategie firmy ADIDAS na vybraných zahraničních trzích
Jelínková, Kristýna ; Zamykalová, Miroslava (advisor) ; Horák, David (referee)
The bachelor thesis deals with the marketing strategy of the company adidas on the global level and with its adaptation to the Czech, North American and Chinese markets. An analysis is carried out to present the competition on the Czech sporting goods market and the SWOT analysis of adidas. The theory of marketing mix is compared with the practices of the Czech adidas subsidiary. The customer perception of the new marketing campaign is assessed on the basis of a questionnaire research.
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International marketing strategy
Pohanková, Petra ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of the thesis is to analyse selected important issues caused by expansion of Internet during past years and its implications in increased usage by companies. The goal is to describe possible framework for performing sufficient analysis of the company and to define and create international marketing strategy using concrete example of company from the pet industry.
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Documents Used in International Transport of Goods
Ševčík, Jakub ; Černohlávková, Eva (advisor) ; Švábková, Eva (referee)
This paper deals with transport documents used in international transport of goods. The most important transport documents in each type of transport (road, ocean and river, railway and air) are introduced. A separate chapter is dedicated to combined transport. The most important international agreements concerning international transport are mentioned.
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