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Image: media construction of identity
Balounová, Šárka ; Řehořová, Irena (advisor) ; Marcelli, Miroslav (referee)
The aim of this thesis is to clarify the principles of shaping the identity and image in the modern consumer society and explain the role of media in this process as well. In this thesis is used analytical comparative method. The whole work is divided into the theoretical and analytical part. The central theme of the first charter is the description of the characteristics of a modern consumer society. The second main thopic is the relationship of identity and image. In the third theoretical chapter is discussed the issue of media construction of reality. These problems are projected in the three approaches of opinion - Gilles Lipovetsky, the represenatatives of the Frakfurts School and Jean Baudrillard and finally opinion of Pierre Bourdieu. The analytical part of the thesis is concentrated on the application of the theoretical knowledge. As a specific example was selected advertising campaign Think You Can Text and Drive?, which was developed under the auspices of Oprah Winfrey, celebrity with the global reach. In the analytical part were received some essential arguments, which are summarized in the final chapter.
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Media representation of adultery and its participants from 1970s
Morávková, Jitka ; Jirák, Jan (advisor) ; Bednařík, Petr (referee)
The aim of the diploma thesis Media Representation of Adultery and Its Participants From the 1970s is to analyze and describe the image of partner infidelity in selected Czech and Czechoslovak television series through the time and sociocultural context. The analyzed material and topic requires first an outline of the basic media theories, with focus on the theory of media construction of reality. Then follows the theoretical concept of partnership and adultery, at first seen through the optics of social context and then through the partnership itself, which helps us to understand the imaging analysis, models and stereotypes in the stories. The third theoretical chapter brings a brief description of the history of the Czechoslovak and Czech series, with an emphasis on the period since the 1970s accompanied by the theory of construction of reality in television series. We analyze three series - Nemocnice na kraji města, Život na zámku and Ordinace v růžové zahradě; our analysis is based on qualitative methods, specifically the naratological and discourse analysis, which helps us in the end to answer the defined research questions, to record the occurrence of certain models or stereotypes in the image of unfaithful characters, plots and other interesting phenomena within the social context of the series.
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The medial construction of reality: example 2011 IIHF World Champioship
Staňová, Petra ; Šoltys, Otakar (advisor) ; Zamazal, Ondřej (referee)
This thesis deals with designing of reality during the Ice Hockey World Championship 2011 in Bratislava, for which Robert Zaruba devised a unique project built on the myth of friendship and cohesion of the Czechs and the Slovaks.The theoretical basis of this work is the social construction of reality, according to which the reality in our minds is shaped by society. In the analysis of the structure of the broadcast channel CT 4, I am trying to find out how much does ice hockey push on viewer's mind and what is the amount of the Czech Republic and Slovakia national teams involvement. As a means of construction and reconstruction of the fictional world, the world created by its author, narrative is applied. The narratives typical for the structure of the CT4 are descibed in the next part in order to find a narrative that could serve as a template for the narrative of the championship. The final form of the narrative is shaped both by the narrator (presenter,commentator), who verbally describes what is happening and also the director whois responsible for the visual composition of the story. Features used in brodcasting, whose final analysis leads to the ability of distinction of the characters creating on the basis of similarity and context of highlighted object or those having arisen from anagreement among...
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