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The use and function of persuasive language techniques in women's magazines
Hrabáková, Anna ; Kraus, Jiří (advisor) ; Šoltys, Otakar (referee)
This thesis deals with persuasion and its means in the field of contemporary journalistic texts - women's magazines. By employing the approaches of critical analysis of discourse, it analyses selected verbal means, used for persuasive writing. Women's magazine "Žena a život" volumes 2010/13 are used as a case study example. The first theoretical part of this thesis deals with persuasion in terms of psychological communication of sociological and media studies. An analysis follows of women's magazines market in the Czech Republic and the specifics of women's and lifestyle magazines. In the practical part, by using 48 different samples of "žena a život" magazines editorials, women's magazines language is analysed. The thesis focuses on selected verbal means of persuasion and it analyses their usage and function in the text. Simultaneously the thesis focuses on editorials in term of thematic contents and examines how women's world is constructed and presented by the medium of editorials. Powered by TCPDF (www.tcpdf.org)
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The king as a writer: The image of Anglo-Saxon rulers in the perspective of contemporary artists and society
Kantorová, Aneta ; Panušková, Lenka (advisor) ; Čermák, Jan (referee)
The present thesis focuses on the importance of the written word as a ruling device of the Anglo- Saxon kings. Due to the availability of historical evidence, the studied period begins in 597 with the arrival of Christian missionaries from Rome and ends prior to the Norman Conquest in 1066. The kings' approach to the written word is analyzed on the basis of surviving literary and iconographic evidence, i.e. on documents composed for or by the rulers, and on the visual images of the rulers as portrayed in surviving manuscripts. The first chapter provides a historical background necessary for the correct interpretation of the examined texts and portraits. This section is aimed at the main concepts discussed in the thesis: medieval authorship, medieval kingship, and the spread of Christianity within the Anglo- Saxon kingdoms. The second chapter offers the analysis of written documents and focuses on the texts composed within the scope of King Alfred's educational and religious reform. The close reading of the OE translations demonstrates the king's use of the texts as didactic tools mainly serving to promote religion and learning within the kingdom. The key texts are Gregory's Pastoral Care, Augustine's Soliloquies, and Boethius's Consolation of Philosophy; an additional context of the king's life and...
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The Canterbury Tales as translated into Czech by František Vrba: a linguistic analysis
Slabyhoudová, Zuzana ; Čermák, Jan (advisor) ; Popelíková, Jiřina (referee)
The diploma thesis offers a philological analysis of František Vrba's translation into Czech of The Canterbury Tales by Geoffrey Chaucer. The paper is composed of three major parts: "Theoretical background", "Hypothesis and Method", and "Analysis". The analysis addresses matters of lexical, syntactic, stylistic, metrical and cultural nature. The analysis focuses on The Knight's Tale, The Miller's Tale, The Nun's Priest's Tale and The Wife of Bath's Tale as convenient manifestations of stylistic variation, cross-generic links and structural correspondences and contrasts in The Canterbury Tales. The aim of this thesis is to analyze and evaluate the quality of František Vrba's Czech translation.
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Kinguistic analyse of headlines in daily papers Hospodářské noviny and Blesk
Gajdušková, Tereza ; Kraus, Jiří (advisor) ; Klabíková Rábová, Tereza (referee)
The diploma thesis "The linguistic analysis of headlines in daily papers Hospodářské noviny and Blesk" deals with the analysis of headlines in articles that include the commentary genre, specifically in Hospodářské noviny and Blesk. In this work, there is analyzed the form of headlines, how they are set up, and how they relate to the content of the message. The thesis consists of theoretical and analytical parts. The theoretical parts describe the analyzed material, the method of linguistic analysis is described there and also the characteristic of headlines. It is followed by analysis which is divided into two parts. In the first part, there is observed the difference of using the types of sentences and also the kinds of modality in the headlines of observed daily papers and the second part of analysis studies the general headlines and the occurrence of metaphorical expression. It analyses occurring cases of metaphor, metonymy, personification and paraphrase and compares, if there are some differences between the daily papers in observing phenomena. The premise is that the type of tabloid newspaper has a higher proportion of headlines including the metaphorical expression. There are analyzed also 10 year-old headlines of these daily papers, for the comparison, if the daily papers differ only among...
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A Linguistic Analysis of a Baroque Text
KAMENÍK, Josef
The topic of this bachelor thesis is an analysis of four baroque writings from the first quarter of the 18th century, with a special focus on verbs, their forms, meanings and usage. The analysed writings are Sláva kostela Vyšehradského by Jan Florián Hammerschmid, the sermons Čtrnácte pomocníků by Colmann Hendl and Kníže Pokoje by František Jan Svoboda and finally the symbolic interpretation of the Plzeň?s history Koráb Noëmový by Adam Kratochvile. The thesis is divided into the theoretical part containing the interpretation of the period language norm based on several grammar books and the practical part. The verbs of the mentioned baroque writing are analysed in the scope of phonetics, morfology, lexicology and syntax. The acquired results are compared with the period theoretical principles contained in grammars. The goal of the bachelor thesis is the general evaluation of verb forms? period usage.
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