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The Hospital Spiritual Care. Existing Practice, Experience and Expectations Illustrated by Examples of Chosen Prague Hospitals
Plačková, Marie ; Beneš, Ladislav (advisor) ; Baštecká, Bohumila (referee)
The main goal of this diploma thesis is to reflect the hospital spiritual care in Czech Republic nowadays and to compare it with its beginnings. The theoretical part maintains holistic approach to human being and emphasizes spiritual needs as a basis for hospital spiritual care. It also gives an overview of recent forms of hospital spiritual care in Czech Republic. The research part examines the patients' opinions and experience of spiritual care during their stay in hospitals. Questionnaire-based survey was done in seven Prague hospitals with 237 patients (96 of them used the chaplain service, 141 did not). The short interviews with Prague chaplains and patients regarding spiritual care complete the work. Research findings result in non-answered (and maybe non-answerable) questions: Can hospital chaplains quit their church membership and affiliation and not to serve to the church evangelization Mission? Is it possible to be "a spiritual, but non religious" chaplain and not to lose the chaplain identity? Is it - in general - possible to distinguish "spirituality" from "religiosity"?
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Comparison of event marketing strategies of luxury fashion brands in the years 2010-2012
Mašková, Tereza ; Hejlová, Denisa (advisor) ; Klabíková Rábová, Tereza (referee)
Bachelor thesis "Comparison of event marketing strategies of luxury fashion brands in the years 2010-2012" deals with the event marketing as a tool through which selected luxury fashion brands (Dolce & Gabbana, Hermès, Louis Vuitton) on the Czech market communicate with their customers. First, the thesis defines the essence of event marketing and its position in the marketing communications mix. Subsequently, it indicates the main aspects of the luxury sector and characterizes the basic principles of the event marketing activities that are carried out in this area. The thesis describes selected events and than using comparative analysis reveals their obvious and latent intentions, on the basis of which each brand seeks to attract the target audience and convey unique and emotive experiences. The whole thesis points to the fact that the luxury fashion brands, which are mainly based on traditional and historical value, are able to effectively communicate with their customers through the communication tool that is considered as a modern, innovative and progressively growing part of marketing communications.
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Proposal for Development of the Manager
Prášek, Ondřej ; Remiš, Ivo (referee) ; Novák, Petr (advisor)
The aim of my bachelor thesis is to make a proposal how a manager should develop himself, what abilities are necessary to emphasise and what the key features of the right manager are. The theoretical part deals with the manager issues and manager development. It solves and tries to answer the question how the manager should develop himself and what he should do for his personal development. The result of this thesis is my own proposal and recommendation for a young ambitious manager. This proposal has been based on the combination of qualitative and quantitative research.
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The Benefits of Experiential Pedagogy for Personal Individual Development
HORTOVÁ, Ilona
The thesis, The Benefits of Experiential Pedagogy for Personal Individual Development, deals with an importance of experiential educational courses and activities for personal development of adults. The thesis is focused on a description of circumstances that accompany actual fields of experiential educating. It emphases the impact and pedagogical benefit for an individual. The work research aim is to definite fields of personal development where the experiential pedagogy can prepare suitable training setting. The researching part of the work introduces a review of the most important fields of personal development that were acquired by individuals after passing the experiential program.
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The usage of potential Rome as a destination for Czech tourists
HLAVÁČKOVÁ, Michaela
The theme of my thesis is Rome, the Eternal city. This city attracts the attention of millions of tourists from all over the world. Tourists are fascinated by its fame, affluence, luxury and glitter of marble palaces. Each of emperors wanted to leave a heritage for next generations. The greatest and most impressive heritage is the Coloseum. This huge construction of emperor Vespasian have been a symbol of strength and invincibleness of the empire since then. My ambition is to display beauty and magnitude both antient and modern Rome. It is famous for its history, emperors, symbols of the city and the films, which was take place in the city, and about famous direktor Federico Felliny. I suggested five tours in where I want to present both best-known and less-known however not less interesting sights. Fifth tour is situated near beautiful lake Bracciano. Tourists can admire Etruscan memories and discovery site.
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