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Online E-mail Marketing System
Šmigura, Jiří ; Kopecký, Tomáš (referee) ; Luhan, Jan (advisor)
The subject of this Bachelor’s thesis is focused on an analysis of promotional agency’s requirements concerned with producing a system for online sending of e-mail campaigns. The subsequent evaluation of the current situation becomes together with a result of the analysis of requirements a relevant foundation in formulating a scheme for the solution and for the realization of the fully functional system.
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Types of electronical marketing
Grygová, Eva ; Dočkalová, Jana (referee) ; Dydowicz, Petr (advisor)
In my Bachelor study i am going to deal with electronical marketing of the company PROZK s.r.o. (limited company). My job will be to solve the problem if the company is doing it's best in the publicity of this kind of marketing and if not i am going to propose particular kind of resolution for this company. Especially i am going to propose on the web sites, banners, e-mail marketing and also electronical trade of the company PROZK s.r.o. My imposition will be to propose changes for bigger differentiation from competition, visualization of the company on the internet, better informedness of the clients and try to reach bigger sale of the company and gain new clients.
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On-line marketing activities evaluation of SNOWBOARD ZEZULA s.r.o.
Kuna, Martin ; Bühn, František (referee) ; Dydowicz, Petr (advisor)
This bachelor’s thesis evaluates the most important aspects of the on-line marketing tools utilisation in conditions of SNOWBOARD ZEZULA s.r.o. The first part deals with the issues of importance of the internet, marketing management and their correlation. Then, a definition of the most important terms and current trends in this field follows. In the second, practical part of this work, the theoretical findings are used to work out an on-line marketing activities analysis of the company. This evaluation is focused mainly on uncovering possible critical points and undiscovered opportunities. Finally, improvement suggestions and possible solutions of the problems uncovered during the analysis are outlined.
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Web publishing and contents
Učeň, Michal ; Fojta, Michal (referee) ; Koch, Miloš (advisor)
The aim of the bachelor thesis is definition of present forms of electronic marketing and analysing their ability to be effective in relationship with different aims of propagation. The bachelor thesis is worked up without fundamental participation of specific company but some part were consulted with specialized companies especially Actum s.r.o. At first, I worked up theoretical part about electronic marketing, user segmentation and analysing effectivity of internet advertising. Secondly, I have divided electronic marketing into separate forms. Finally, I have made the analyse of effectiveness related to different aims of propagation and trend prediction of electronic marketing.
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Use of Newsletter in E-business
Raisigl, Ivo ; Klepáček, Antonín (referee) ; Luhan, Jan (advisor)
The dissertation thesis is concentrated on newsletter creation and its productivity evaluation. According to the information analysis from the field of email marketing, advertisement psychology and other knowledge, new proposals of new newsletter have been developed. These proposals went through testing using eye cameras - the eye tracking. Out of the partial proposals has been made a final newsletter which was sent out to customers by the company and the results have been evaluated in comparison with the previous one. The thesis also serves as a guideline for companies working on newsletter creation and its use.
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Internet Marketing
Skočík, Miroslav ; Novák, Jiří (referee) ; Němcová, Zuzana (advisor)
Diploma thesis focuses on the selection and application of appropriate internet marketing tools. It specifies possible fields of B2C promotion on the internet. It analyses chosen company and its existing operations in the field of internet marketing due to recommended procedures and procedures of its competitors. Diploma thesis uses theoretical knowledge and analysis for application of proposed internet marketing strategy and finally compares performances of applied areas of the internet marketing.
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Designing a Marketing Strategy in the Segment of Industry
Neuwirth, David ; Müllner, Břetislav (referee) ; Chalupský, Vladimír (advisor)
In today’s competitive environment, the survival of a company greatly depends on its ability to win over customers. Competition is constantly evolving and improving the marketing strategies and tools adopted by firms. In order to succeed in such an environment, it is vital to maintain a competitive advantage and always be a step ahead of the rest. The first part of this dissertation will examine several marketing tools and methods, which will enable a company to maintain and expand its customer base. The second part will apply these methods to a real life company Temex Ltd. and evaluate the success of the adopted changes.
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E-commerce and its Marketing
Musilová, Veronika ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
I will attend to creation suitable model of e-marketing for e-shop with flowers in my diploma work. The aim will by join the possible instruments of online marketing in order that the company can succesfully work on the Internet. and ensure the betterposition before the competition. I will focus on e-marketing and its individua instruments. I will make some analysis of the company, by virtue of I will propose what kind of e-marketing can company use. Last but not least I will attend to the aims, which company should achieve and own potential which should valorize.
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Czech e-mail marketing analysis
Michalec, Pavel ; Vávra, Oldřich (advisor) ; Kováčik, Matěj (referee)
The thesis aims to analyze and evaluate the current state of Czech email marketing. The author, based on his experience and supportive resources, compiled important criteria by which this analysis is performed on subjects from the field of ecommerce. The significance of all criteria and the ideal state in which they should be located are both outlined. The analysis objects are email campaigns (1439 samples) from selected subjects which the author has been collecting over 10 months. As a part of the work, in addition to the analysis itself, recommendations for improving and achieving quality and efficient email marketing, which has benefited both the sender and the recipient are also provided.
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