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Proposal of Marketing Plan
Kovář, Jan ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The theme of my bachelor’s thesis is a marketing plan regarding to Czech representation of Ford Motor Company. The thesis deals with a stabilization of model Mondeo and its position in comparison to the competition of medium-size automobile category and increasing of its sales. It also treats of conditions within a large competition and pressure for constantly higher vehicle norms.
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Development of Competitiveness of Company
Kárová, Eva ; Juřenčáková, Jana (referee) ; Zich, Robert (advisor)
This master's thesis deals with the strategy proposal of the Ski school MARO. The basis of the development strategy proposal is strategy analysis (financial analysis, general and related professional analysis, SLEPT and SWOT analyses). The final part of this work is focused on an evaluation of how the proposed strategy could be implemented.
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Branding Development at Insurance Company
Taťáková, Zuzana ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Předložená diplomová práce je zaměřená na použití konceptů a strategie značky sloužící k rozvoji značky Pojišťovny České Spořitelny a.s.., Vienna Insurance Group. Základem jsou teorie marketingových guru Ko Floora, Kapferera, Kellera a konceptů brand identity a brand prismu které jsou použity k analýze současného stavu branding značky. Současně jsou provedeny analýzy konkurentů a prostředí k určení pozice značky na trhu. Na základě výsledků provedených analýz jsou stanoveny návrhy řešení konceptu rozvoje značky.
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Development of Competitiveness of Company
Cundová, Kateřina ; Konečný, Marek (referee) ; Zich, Robert (advisor)
The master’s thesis concerns with a theme of strengthening competitiveness of a travel agency, which makes tours to abroad. Theoretical part of the work includes knowledge about competitiveness and strengthening of the competitiveness. In practical part are knowledge used in a practice. The main part of the work is analysis of the travel agency and microeconomics and macroeconomics environment, which influences the company. These analysis are made because of raise proposal for strengthening competitiveness of the travel agency.
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Business Plan
Kašpar, Michael ; Koplík, Petr (referee) ; Veselý, Josef (advisor)
This master‘s thesis is dealing to the draft business plan for the establishment of the company SportHC s.r.o., which will sell sports equipment through the shop and online store. I will write the thesis in three parts. The first part will focus on the theoretical solutions of work suitable for the business plan, in the second the analysis part i will focus on the analysis of the external and internal surroundings of the company and in the third the practical part I will try to present findings from the parts theoretical nad analysis into a viable business plan.
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The Grid
Gajdošík, Andreas ; Magid, Václav (referee) ; Krekovič, Slavomír (advisor)
Work aims at consequences of fully developed infrastructure of web 2.0 and its wide social acceptance, which with cheap computing power leads to massive data interpretation. In relation to that this work uses public Facebook's data about user activity at right wing oriented Facebook pages which gathers and statisticaly analyzes. Result is then showed at web page which is designed to look close to the look of extreme right wing webs. Positive first sight impression of right wing sympathizers is then eroded with not so good empirical statistics. Under 100 users are commenting quite often so this right wing craziness looks like a small movement in the end. Therefore Grid stands somewhere between amateur sociol research and artistic intervention into public media space.
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Development of Business Activities of Tour Operator PUX TRAVEL
Bureš, Pavel ; Kameník, Karel (referee) ; Šimberová, Iveta (advisor)
The aim of this master's thesis is to propose a business activities development of tour operator Pux Travel. Master's thesis describes and evaluates current position of the company, analyses the external and internal environment of the company and summarizes the results in the SWOT analysis. Based on the results of the analysis, some business development suggestions have been proposed in order to improve company's competitive ability.
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