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The application of copyright in film production
David, Ivan ; Křesťanová, Veronika (advisor) ; Holcová, Irena (referee)
The Application of Copyright in the Film Production (Abstract) This diploma thesis on a general basis describes and analyses the application of copyright in the film production. Because the copyright regulating the relationships coming from the process of production and exploitation of audiovisual work is the part of a broader group of norms comprised within the transbranchial "film law", this paper also indicates what other legal enactments - of civil law as well as of public law origin - have to be respected in the film production. The first part of the paper specify the basic terms and concepts which could be found in the film law as well as in the practical film production itself governed by this law. First of all, the paper defines the main areas of the film law, meaning copyright and its neighbouring rights, unfair competition law, media law, advertising law and protection of personality rights. Further on, it is specified what could be understood in legal theory by terms film, film work, audiovisual work, cinematographic work and underlying work. Next, the paper briefly explains the process of film production, its function, stages and forms, as well as the following process of the film distribution. Finally, this part of the paper defines and explains the main professions which are to be found within...
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Analysis of preconditions for the creation of 360-degree video technology and its production
Látal, Filip ; Truhlář, Filip (advisor) ; Krist, Antonín (referee)
This bachelor´s thesis deals with a new type of media which represents the 360-degree video technology. The theoretic part of the thesis analyses the history and evolution of the audio-visual work and the preconditions leading to the creation of 360-degree video technology. This technology is defined in depth and the production cycle is chronologically described including the differences from the recording of the traditional audio-visual work. The practical part of the bachelor´s thesis introduces the details of the specific production process on which I participated in person.
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Process of creating a visual concept of an audiovisual work
Lukomskaia, Valeriia ; Truhlář, Filip (advisor) ; Mezuláník, Radek (referee)
The thesis discusses the process of creating a visual concept from the script to finished audivisual work. The theoretical part contains defenition of term audivisual work, analysis of options of visual means of expression and the ways it effects the perception of the audience. The practical part demonstrates how obtained theoretical knowleges can be applied in practice. The thesis might be used as a guide for aspiring film directors and cameramen. It also might seem interesting to movie lovers who would like to take a look on audiovisual works from the more specific perspective.
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The use of audiovisual work for a promotion of fashion blogger and her brand on the Internet
Sedlářová, Lenka ; Khabirova, Maja (advisor) ; Truhlář, Filip (referee)
This bachelor thesis deals with options of using audiovisual work for a promotion of fashion blogger and her brand. The first chapter of the theoretical part is summarizing important pieces of knowledge about blogging and social networks. The second chapter is dedicated to audiovisual work, its production chain and distribution of videos on the Internet. There is an analysis of Czech and world's fashion blogs in the beginning of the practical part to find out what are the actual trends in the fashion industry. The practical part describes the process of creating videos for the blog of a fashion designer. In the end it also evaluates the impact of videos on success of the fashion blog.
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Russian and Czech specifics of copyright protection in the sphere of audiovisual works
Podgornaia, Kseniia ; Boháček, Martin (advisor) ; Levý, Jan (referee)
The significant part of the diploma thesis is oriented on the aspects of audiovisual content copyright law and the illegal usage in two countries, such as Czech Republic and Russia. The main task is to concentrate on pros and cons of their copyright law protection against content rights infringing, i.e. piracy. For deeper analysis, Czech and Russian laws investigation in details is to be made in relation to the law enforcement to the audiovisual content. Then the comparison of the punishments for the copyright law infringement is to be provided and the results of antipiracy activities within appropriate organizations in mentioned countries is to be considered. Subsequently the theoretical part is to be applied in concrete cases of court practices and finally the conclusion of the whole work is to be made. The value of the diploma thesis lies in the attempt of answering the questions, why piracy still exists in the chosen countries. This question is connected to antipiracy actions and their possible obstructions.
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Copyright for audiovisual work and analysis of websites offering audiovisual works
Chrastecká, Nicolle ; Sigmund, Tomáš (advisor) ; Čermák, Radim (referee)
This Bachelor's thesis deals with the matter of audiovisual piracy. It discusses the question of audiovisual piracy being caused not by the wrong interpretation of law but by the lack of competitiveness among websites with legal audiovisual content. This thesis questions the quality of legal interpretation in the matter of audiovisual piracy and focuses on its sufficiency. It analyses the responsibility of website providers, providers of the illegal content, the responsibility of illegal content link providers and legal responsibility of anyone who downloads the illegal content itself. In the end of this thesis the research results are analysed. The practical part of this thesis is devoted to the SWOT analysis of websites providing legal and illegal audiovisual content. The SWOT analysis results support the main idea of this thesis and also give us an outline of possible evolution of the audiovisual piracy. This prediction is mainly focused on the Netflix website. The SWOT analysis and website comparison are based on survey.
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Product placement in the Czech cinematographic creative aktivity
Suková, Martina ; Boháček, Martin (advisor) ; Postler, Milan (referee)
The thesis deals with analysis of legal aspects of product placement and its impact on consumers. First, it explains the concept of product placement from a general point of view - its definition, classification, and the advantages and disadvantages that product placement represents. The main objective of this work is to identify all legislation that touches on the issues of the phenomenon of our times - product placement, defining the precise definition and its effect on the viewer in the role of consumers. Product placement is based on the directive of the European Parliament and Council Directive 2007/65/EC transposed into Czech law as "umístění produktu". The implementation is reflected in the "on-demand audiovisual media services Act" and also in the amendment of Act No 231/2001 Coll. The extent to which product placement is used and what types of products are most abundant in Czech films was identified on a sample of Czech cinematographic production. These results were then compared with the Audiovisuals from the United States. The questionnaire was implemented as the intention to assess what is the general awareness of Czech consumers about this marketing tool.
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Devices for video creation and its influence on the record
Chládek, Lukáš ; Truhlář, Filip (advisor) ; Krist, Antonín (referee)
Work is focused on video recording devices, their properties and how these properties affects technical and visual aspects of the video record. To achieve the objectives of the work there was done analysis of the types of devices, finding their principle of operation and analysis of the components used to generate the record. This knowledge has been applied in the comparison of types of devices for different purposes and in the selection of equipment for a real project.
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