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Proposal of Website
Hanáček, Ondřej ; Mrázová, Jana (referee) ; Řešetková, Dagmar (advisor)
The bachelor thesis deals with the design of web sites with information system for primary school and nursery school in Ladná. The website will be designed for the general public to find all the information about school. Information system will be used for school staff and students' parents, where they will be able to watch for signs of their children from subjects in electronic pupil book and send apology.
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Methodology of Website Design
Ondo, Ondrej ; Ličko, Jozef (referee) ; Koch, Miloš (advisor)
This bachelor thesis focuses on issues related to the design and implementation of Happy Tails website. The basis of website implementation is supported by documents summarised in the theoretical part, where new trends and phenomena, which are likely to become industry standards in the near future, are also highlighted. Kľúčové slová
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E-commerce Design for Gardening Company
Sedlák, Martin ; Klusák, Aleš (referee) ; Luhan, Jan (advisor)
This bachelor thesis deals with the implementation of e-shop for the company dealing with horticulture. E-shop will also be a tool for client´s presentation at the Internet area. Initial data for draft of the e-shop are based on client´s requirements. In the thesis we state the theoretical knowledge necessary for implementation the analysis of client´s requirements and the draft of e-shop according to individual requirements. The thesis consists of: the analysis of the technology used for creating of the e-shop, the description of the client, the surrounding, in which he operates, presenting and describing the final way of the e-shop.
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New Media and Sport: Repeated Confrontation with Failure on the Example of Ice Hockey Coach Josef Jandac
Matějka, Filip ; Řehořová, Irena (advisor) ; Švantner, Martin (referee)
This thesis deals with the relationship between new media and sport. The main research problem is the repeated confrontation with failure on the example of professional ice hockey coach Josef Jandac. The aim of the presented thesis is to examine how Jandac's media image evolved on selected new media platforms (news websites and social networks). We also want to explore to what extent the content presented by each new media differed and whether confrontation with failure prevailed at certain times. Qualitative content analysis constitutes a means to achieve set goal. Based on the mentioned research method, articles from sport websites and posts from social networks were analyzed. The first group of sources includes the internet portals iSport.cz, Sport.cz and iDNES.cz/Sport. The second group of sources consists of comments by users on the official Facebook page of HC Sparta Prague and posts by Spartan supporters from the SHS fan club discussion forum. The research file contains a total of 132 texts (68 articles and 64 posts). The thesis is organized into theoretical, contextual and analytical section. The theoretical part provides relevant theoretical background on the relationship between new media and sport, sport content, social media, attributes of online fan audiences and sport journalism in...
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Best Practices of strategic communication of czech companies with focus on websites and brand communication
Jančarová, Tereza ; Klabíková Rábová, Tereza (advisor) ; Koudelková, Petra (referee)
This thesis deals with strategic communication of czech companies and their brands on websites and with formulation of best practices for this field of strategic communication. In the Czech Republic, there is a lack of research covering this issue as well as best practices principles for communication of companies on the web. This thesis aims to: create an aggregate of theoretical knowledge about the selected topic of strategic communication; describe how czech companies communicate of their websites; and form best practices for strategic communication of companies and brands on websites. The theoretical section is focused on defining and describing key concepts and creating a base of knowledge for the research. In the methodological section the research questions are set and research methods are characterized - content analysis and interviews with experts in the field. A Model of Thematic Spheres was created for the quantitative content analysis. The hypothesis anticipates that an overall majority of selected companies does not communicate it's goals, visions or missions on websites. The results show that the overall majority of companies does not communicate the strategic communication elements which confirms the hypothesis. It has also been found that there are recurrent topics in the...
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Comparison of the Presidential Candidate's Website with their Presentation on Facebook
Čechmanová, Monika ; Hrůzová, Andrea (advisor) ; Vocásek, Tibor (referee)
This bachelor thesis focuses on the analysis of the campaign of presidential candidate Jaroslav Bašta, who is running for the political party Freedom and Direct Democracy (SPD) in 2023. Specifically, the content of his website will be compared to the content on the social network Facebook, which serves as a support for his candidacyThe thesis aimsis to identify differences between the content on these two platforms and to analyse the strategies used in the areas of marketing, public relations, and public opinion. The thesis will also examine whether the presidential candidate uses elements of illiberalism and how he communicates his electoral program. In the theoretical part, the thesis will focus on digital communication as a "new tool of political communication" and define key concepts and theories related to digital and political communication and marketing. The starting point will be the works of political scientist Chytilek (2012 or 2019), who specializes in political marketing, and the works of Matušková (e.g., 2006), an expert on political and electoral marketing. In the practical part, the method of analysing rhetorical and visual means will be used to map the use of populism for political purposes in the pre-election period, the issue of "fake news," and strategies of populist rhetoric on...
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Development of departmental websites using a content management system
KNOTEK, Petr
The bachelor's thesis deals with the development of a website for the Department of Applied Mathematics and Informatics. The thesis is divided into a theoretical part and a practical part. The first part is designed to explore current trends connected to web design. It shows a general overview of the development of programming languages through time. The practical part of the thesis shows the development of a modern website for the Department of Applied Mathematics and Informatics with use of content management system. It shows a concrete design and whole process of developing with using PHP, CSS, JS. It also show finding a suitable content management system and the actual implementation of the selected content management system. At the end, it includes evaluation of usage the website in real environment.
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Accelerated Mobile Websites Using AMP HTML and AMP JS
MAYER, Martin
The objective of the bachelor thesis will be develop and describe AMP (Accelerated Mobile Pages) technology. AMP is a technology invented by Google and it is designed to quickly load static content mostly on mobile devices. The advantage of this technology is a very simple HTML structure with minimal use of tags and fast loading thanks to Google AMP Cache, which loads HTML, JavaScript and images into its own cache. As a disadvantage, I would see a relatively small maximum CSS size and that you can not use almost any custom JavaScript. In the theoretical part I will focus on the introduction of the AMP technology itself, its syntax, functions, describtion of the individual AMP components, comparison with classical HTML and describtion of the advantages and disadvantages of this technology in creating websites. In the practical part I will create a website using AMP technology, which will be used to demonstrate the possibilities of this technology. I will also create a survey where I will compare websites created by AMP and websites created by classic HTML for Czech and foreign websites.
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