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Vybrané nástroje online marketingu a ich využitie v oblasti ubytovacích a reštauračných zariadení
Grajciar, Andrej
The topic of online marketing is for us very interesting because we are living during the era when online marketing sphere is being expanded every day and its trends are continuously growing, shaping and adapting to present needs of the market. Aim of our bachelor thesis is to obtain results from the practice use of these tools and methods of online marketing and determine and calculate their effect on economic aspects of the company. Measurable parameters and metrics of realized activities brought us to belief, that our chosen methods were effective, correct and they led to the achievement of required goal.
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Společenská odpovědnost v cestovním ruchu
Šulová, Veronika
Šulová, V. Corporate Social Responsibility in Tourism. Diploma thesis. Brno: Mendel University, 2019. The main goal of the diploma thesis "Social Responsibility in Tourism" is to propose a CSR strategy for tourism companies specifically for accommodation facilities. The first part consists of the discussion of alternative approaches and perspectives, the analysis of professional literature and research in this field and the comparison of the results and opinions of individual parties. This section will mainly help to better focus on this issue, compare different views, and portray key CSR and sustainable development challenges faced by businesses in the sector. Qualitative and quantitative research shows that in the area of accommodation facilities it is necessary to distinguish between large enterprises and small and medium-sized enterprises when assessing social responsibility activities. Large businesses have an active approach to these activities and are committed to them, and in the further development it is important to focus on reporting their results. Small and medium-sized enterprises are passive in social responsibility activities, and if they do business as part of their normal operations, the main reason is the lack of information about the whole issue and the possibilities of developing this area.
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The accommodation facility of Blanice
Bače, Jakub ; Kalánek, Jiří (referee) ; Brzoň, Roman (advisor)
This diploma thesis deals with the elaboration of the project documentation of the construction of the Blanice accommodation facility. The object has a rectangular shape. The proposed building is located in Vodnany. The accommodation facility is designed for 28 people and 32 seats in the restaurant. The building is designed as a four-storey, partly basement. On the underground floor there are storage areas, technical background. On the first floor there is a main entrance, a reception and a restaurant with technical facilities for the staff. On the second and third floor there are guest rooms. On the second floor there is also a room for people with limited mobility. The building is bricked from brick blocks with a flat roof Keywords.
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The accommodation facility of Blanice
Bače, Jakub ; Klubalová, Pavlína (referee) ; Brzoň, Roman (advisor)
This diploma thesis deals with the elaboration of the project documentation of the construction of the Blanice accommodation facility. The object has a rectangular shape. The proposed building is located in Vodnany. The accommodation facility is designed for 28 people and 32 seats in the restaurant. The building is designed as a four-storey, partly basement. On the underground floor there are storage areas, technical background. On the first floor there is a main entrance, a reception and a restaurant with technical facilities for the staff. On the second and third floor there are guest rooms. On the second floor there is also a room for people with limited mobility. The building is bricked from brick blocks with a flat roof Keywords.
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Product of selected accommodation facility and its distribution
DUŠKOVÁ, Tereza
The aim of this bachelor thesis is to analyze, evaluate and specify services of accommodation facility, including description of current state and suggestions of possible improvements. For my bachelor thesis I chose Hotel Biograf, which is located right in the centre of the historical town of Písek. The research deals with process of the primary data that were obtained through a questionnaire survey and controlled interview with hotel manager.
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Tourism in a Chosen Region of Scotland
Šrámková, Adéla ; Jenčková, Jiřina (advisor) ; Kalábová, Markéta (referee)
The aim of this Bachelor's thesis is to find out and to assess the condition of tourism in a chosen region of Scotland. It is concentrated mainly on incoming tourism. The thesis focuses on characteristics of accommodation facilities, their classification and categorization. The theoretical part includes characteristics of the whole Scotland in general, describes preconditions for the tourism development and presents some organizations related to tourism. In the theoretical part, there is also a description of the chosen region and its attractions. Moreover, different statistics related both to the whole country and the chosen region were processed. Using the method of structured interview, three accommodation facilities were analysed in a certain location. The interviews helped to obtain more detailed cognition of local accommodation facilities and to identify advantages and problems related to tourism in the location. Thanks to the comparison of statistics and thanks to the own research, the condition of tourism in the region was assessed.
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Accommodation facilities aimed at specific clientele (families with children, cyclists)
Kroulíková, Lucie ; Indrová, Jarmila (advisor) ; Kvítková, Zuzana (referee)
The aim of the bachelors thesis is to characterize accommodation facilities aimed at specific clientele (families with children, cyclists) and their analysis. The theoretical part deals with accommodation facilities and services, characterizes the main segments of tourists, specific requirements of families with children and cyclists for accommodation facilities and gives examples of good practice of baby-friendly and cyclist-oriented accommodation facilities in selected countries of the European Union. The practical part represents an analysis of certified accommodation facilities aimed at families with children and cyclists on the Czech market. The last chapter of the thesis includes the authors recommendations for improving the quality of accommodation services for their future development and proposals for better promotion of accommodation facilities.
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Loyalty program of a selected accommodation facility in Prague
Polatová, Karolína ; Jenčková, Jiřina (advisor) ; Kalábová, Markéta (referee)
This bachelors thesis deals with loyalty program of accommodation facilities. The thesis characterize principles of the program and describes its functioning. The loyalty program is used by many firms, therefore the aim of this work is to assess its effectiveness through the evaluations of the particular loyalty program, Starwood Preferred Guest, which is founded by hotels chain called Starwood Hotels and Resorts, Inc. The evaluation is done from two different points of view. From the members point of view it focuses on its benefits and satisfactions., whereas the companys point of view the prior focus is on its profitability. The study is based on real impacts of the loyalty program on selected accommodation. The impacts are pictured in the statistics form, which are provided from internal sources of the chosen hotel. The figures are used for calculation of the profitability, which includes computation of how much the income from a member differs from a regular guest. To evaluate the advantageous of the program for a customer the information gained from the characteristic of the program has been used. To determine members satisfaction, the analysis of the guests review has been used. This thesis contributes to increase an awareness of the importance of loyalty programs, particularly of accommodation loyalty programs.
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