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Customer Satisfaction
Kučera, Tomáš ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
The diploma thesis focuses on customers satisfaction in chosen company. Based on results of sectorial analyses there were made up proposals there in order to increase satisfaction of customers. First part of the thesis describes theoretical data. Next part analyses current situation of the company via internal and external background. With the help of questionnairy survey actual aspect of customer's satisfaction was analyzed as well. After data aggregation from the questionnaire acquired information will be evaluated and consequently there will be created particular proposals there in order to increase satisfaction of customers.
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Business Plan – Establishment and Operation of Crossfit Gym
Klinger, Erik ; Adametz, David (referee) ; Heralecký, Tomáš (advisor)
This Bachelor thesis deals with the business plan for the establishment and operation of crossfit gym. The Bachelor thesis is divided into two parts, theoretical, analytical and practical. In the theoretical part are described aims and defined basic terms. In the analytical part, the current market situation is analyzed using theoretical knowledge. In the practical part is the actual implementation of the business plan.
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Customer Satisfaction and Proposals for Its Improvement
Stupka, Rudolf ; Škrabiš, Václav (referee) ; Schüller, David (advisor)
The diploma thesis focuses on customer satisfaction. The main purpose is the evaluation of the component analyses which is followed by the composition of proposals on how to improve the level of customer satisfaction. The first part of the thesis is concerned with theoretical background. The other part presents the examination of current situation by the means of internal and external analyses. The current customer satisfaction level is studied using a questionnaire. The final part includes specific suggestions for improvement of customer satisfaction based on previous analyses.
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Business Plan
Valentová, Marta ; Březina, Drahomír (referee) ; Hanušová, Helena (advisor)
This thesis deals with the business plan of a company development BRISK. The practical part includes the analysis of the present condition of the company (sales, competition, SWOT analysis). Subsequently, a proposal to purchase equipment companies other machines. This proposal is processed in two variants, including their evaluation and final recommendations.
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Business Plan
Zemanová, Lucie ; Ing., Bc.Vanda Casková (referee) ; Hanušová, Helena (advisor)
Subject of bachelor´sthesis is focus on processing bussiness plan to organize suburban swimm camp for children,which is every year organised by an organize swimm Kometa in Brno. This thesis contains all necessary information and analysis, which are essential of creation a specific offer and determination suitable marketing stratégy.
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Analysis of the Selected Firm
Peloušková, Tereza ; Holešovský, Miloš (referee) ; Hanušová, Helena (advisor)
Subject of this thesis is the analysis the MMB Consulting company, which is engaged in construction of buildings in the South Moravian region. The thesis includes SLEPTE analysis, Porter's five forces model and SWOT analysis. Based on the analyzes are finally propose ways to improve the current situation of the company.
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Proposal of Marketing Mix
Šimková, Alena ; Formánková,, Sylvie (referee) ; Novák, Petr (advisor)
This Master’s thesis deals with the marketing mix of the language school. Thesis is divided into four main chapters. The first chapter defines the basic marketing concepts and analysis. The second chapter applies the theoretical knowledge to the language school and concludes with a marketing research. The third, most important chapter provides proposals for the necessary changes and finds the viable steps to improve the current marketing mix. The last part concludes the thesis by providing an economical evaluation of the changes proposed in the previous chapter.
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Critical Analysis of the Entry Strategy to the German Market Comparing to the Entry Strategy Applied During Expansion Into the Polish Market
Novák, Roman ; Kadlec, Tomáš (referee) ; Chlebovský, Vít (advisor)
Tato diplomová práce se věnuje kritické analýze vstupu společnosti Student Agency na německý trh a srovnání s analýzou vstupu téže společnosti na trh polský. V první části se práce zabývá teoretickými poznatky k jednotlivým metodám analýzy provedeným v praktické části této práce. Další část se poté zabývá samotnou společností Student Agency jako takovou, jejím vývojem a všemi službami, které poskytuje konečným zákazníkům. Praktická část poté analyzuje společnost pomocí několika různých marketingových metod, mezi které patří například Porterův model pěti sil nebo SWOT analýza. V závěru práce shrnuje autor analýzu vstupu na německý trh a zároveň je zde poskytnuto srovnání s analýzou vstupu společnosti na polský trh.
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