|
|
Comparison of Retail Units of Toris s.r.o.
Davidová, Šárka ; Chylíková, Hana (advisor) ; Brůžek, Aleš (referee)
This thesis compares retail units of Toris s.r.o. Evaluation of shopping atmosphere is based on customer questionnaire. Model of structure of the job description is developed on the basis of observation. Objective of the work is to compare, evaluate and give advice to each retail unit of Toris s.r.o. My work is divided into theoretical and practical part. The theoretical part explains terms of shopping atmosphere and employee management. Practical part closer introduces Toris s.r.o. and their retail units. Retail units are evaluated and compared.
|
|
|
Comparison of the store atmosferics of Intersport and Sportisimo stores
Pekárek, Jan ; Chylíková, Hana (advisor) ; Novák, Miloš (referee)
The main objective of the thesis is to analyze and compare the store atmosferics in two selected retail units: Intersport Obchodní centrum Letňany and Sportisimo Metropole Zličín. The secondary objective is to find solutions for particular issues. The thesis is divided into three chapters. First chapter defines the retail store atmospherics in theory, second chapter characterizes selected companies and third chapter is dedicated to the specific stores and its atmosterics comparison.
|
|
|
Assesment of shopping atmosphere of selected retail chains in Prague in Spořilov
Halvová, Aneta ; Chylíková, Hana (advisor) ; Špačková, Michaela (referee)
This thesis deals with the assessment of shopping atmosphere of three retail units in a designated area in Prague in its part called Spořilov. Author evaluates three different formats of sale of following multinationals: Ahold Czech Republic with its supermarket Albert, REWE Group with its Penny Market a discount unit and Tesco Czech Republic with its format of sale Tesco Express. The work is divided into several chapters. The first part defines the shopping atmosphere, then presents the residential unit Spořilov, finally talks about the main characteristics of selected retail chains in the theoretical part. There is a subjective evaluation of the selected retail units and marketing survey in the pracitical part. For final assessment was used the SWOT analysis.
|
|
|
The shopping behaviour and attitude of customers in the chosen retail unit
BÖHMOVÁ, Kristýna
The aim of the diploma thesis on topic ?The shopping behaviour and attitude of customers in the chosen retail unit? was the evaluation of shopping behaviour of customers and their attitude and suggestion of some improvement. The Literature search was writen on the basis of information from the available technical literature. This part contains information concerning customer and his attitudes, needs, behaviour and decision. Further there is an explanation of concept of shopping behaviour, its types and approches. The practical part contains information obtained from research and from interview made with the assistent of retail unit. These information served to evaluation of established hypothesis and to determination of concrete suggestions concerning improvement of range, employes, parking sites and checkouts.
|
|
| |
|
|
Evaluating of shopping atmosphere in NIKE and ADIDAS
Korba, Peter ; Chylíková, Hana (advisor) ; Cimler, Petr (referee)
This thesis is about evaluating shopping atmosphere in two retail units Nike and Adidas. Thesis is divided to three chapters. First chapter is dedicated to definition of shopping atmosphere and it also characterizes criterions which make this atmosphere. Second chapter describes companies Nike and Adidas. Third chapter analyses atmosphere in these retail stores using two research methods. Last point is about analysing results. There are also some proposals how to improve negative points.
|
|
|
An assessment of shopping atmosphere of selected chemist chains
Schenková, Štěpánka ; Chylíková, Hana (advisor) ; Žižková, Zuzana (referee)
This bachelor thesis deals with an assesment of shopping atmosphere of two drugstores. The first drugstore is dm markt s.r.o. and the second one is Rossmann. Both drugstores are located in Prague in Vrsovice. The thesis is divided into three chapters. The first chapter describes the theory of shopping atmosphere and the selected method of comparison, the second chapter describes the chemist chains dm markt and Rossmann and their services and the third chapter deals with an assesment of shopping atmosphere of both drugstores, a questionnaire survey among the customers and the final assessment.
|
|
| |
|
| |
|
| |
guest ::
