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Company Internet Sites and E-commerce
Hofman, Jan ; Bureš, Josef (referee) ; Koch, Miloš (advisor)
Thesis deal with complete proposition of internet sites and e-commerce. Thesis includes first analyse of all web functions, scheme of e-commerce, scheme of graphic layout, e-commerce implementation by the help of web programming languages and databases. Part of thesis is first initiation of internet sites, debugging, administration systém, technical and content updating. There is also economical evaluation, influence on the company, service of e-commerce and off-set evaluation whole system.
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Analysis and Development Proposals for Corporate E-commerce
Komárek, Petr ; Klíma, Filip (referee) ; Luhan, Jan (advisor)
This bachelor thesis focuses on the issue of corporate e-commerce in company Zahradni centrum Jindrichuv Hradec. Thesis describes present situation of electronic shop which is already in use. On the basis of theoretical background and comapny analysis, author of this thesis founds proposals in order to make the shop more tenderable and increase the effectivity of human labour.
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Suggestion of E-shop for Company
Beránek, Lukáš ; Zajac, Tomáš (referee) ; Kříž, Jiří (advisor)
The thesis deals with suggestion of e-shop and its promotion on the internet. There are defined the specifics of internet marketing and fundamental definitions of e-commerce, furthermore application of selected marketing instruments and their economical evaluation.
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Marketing communication of the selected company providing the service
Jirešová, Aneta ; Vymětalová, Radka (referee) ; Mráček, Pavel (advisor)
The diploma thesis is focused on marketing communication of a selected company oper-ating on the B2B market. Based on the definition of the theoretical framework, the the-sis focuses on the evaluation of the current situation in the company and subsequent recommendations and suggestions of possible improvements that will bring new cus-tomers to the company, strengthen the loyalty of existing customers and at the same time increase awareness of its operations on the market.
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Model of Marketing E-commerce
Mejzlík, Vojtěch ; Hejátko,, Jan (referee) ; Dvořák, Jiří (advisor)
This paper discusses the design of marketing model for electronic commerce. Effort is the most common representation and the most effective methods of marketing strategy. The practical part is discussed the particular case of the international model of cooperation between the regions of South America and the European Union, followed by implementation and optimization of marketing strategies for the introduction of a draft electronic commerce model with specific products for the market in the European Union. The result is an overall strengthening benefit terms, performance and efficiency in developing countries, provided the introduction of bi-regional cooperation through business e-commerce.
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Internet Presentations and Content Management Systems
Wisla, Jan ; Pučok, Libor (referee) ; Koch, Miloš (advisor)
Bachelor thesis is focused on creating web presentations using content management systems. The work consists of two parts - the theoretical and practical. The theoretical part will focus on issues of content management systems (CMS), an explanation of their principles, their functionality and the reasons why and when to use content management system. In the practical part is developed web site design for AR CARS s.r.o., which uses open source content management system.
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Use of Newsletter in E-business
Raisigl, Ivo ; Klepáček, Antonín (referee) ; Luhan, Jan (advisor)
The dissertation thesis is concentrated on newsletter creation and its productivity evaluation. According to the information analysis from the field of email marketing, advertisement psychology and other knowledge, new proposals of new newsletter have been developed. These proposals went through testing using eye cameras - the eye tracking. Out of the partial proposals has been made a final newsletter which was sent out to customers by the company and the results have been evaluated in comparison with the previous one. The thesis also serves as a guideline for companies working on newsletter creation and its use.
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Company Marketing Communication
Janča, Tomáš ; Kuncová, Gabriela (referee) ; Schüller, David (advisor)
Thesis deals with the marketing communication of the online store StarkGlass.cz . It is an online store serving for sale tempered safety glass brand StarkGlass. Since I am a co- founder of the Internet business, communication strategy is based on the experiences gained in creating original marketing strategy and marketing research.
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