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Municipal library in Odolena Voda as an information and cultural centre: Project
Doležalová, Veronika ; Stöcklová, Anna (advisor) ; Římanová, Radka (referee)
(in English) Diploma thesis "Municipal library in Odolena Voda as an information a cultural centre : Project" suggests possibilities of changes and expansion of library services provided by the Municipal library in Odolena Voda and suggests other activities so that it becomes in the future a modern information and cultural centre of Odolena Voda . The author briefly describes the history and current status of Odolena Voda. Another part is focused on analysis of current conditions of the Municipal Library in Odolena Voda - describes its building, the library collections, users and specifies currenly offered library services and activities in which is currently the library involved. The author also summarizes the Czech legislation related to the services of public libraries, and international standards and recommendations for public library services. Furthermore, in work as a basis for designing new services and activities of the Municipal in Library Odolena Voda gives an examples and experiences from other municipal libraries in the country. In the next part of the work the author charts the subsidy opportunities for public libraries- grant programs of the Regional Office of the Central Region, subsidy programs of the Ministry of Culture (Library of the 21st century, the Czech library, VISK) and the...
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Role of information centre in tourism destination marketing
Hrychová, Tereza ; Johnova, Radka (advisor) ; Šušáková, Zdeňka (referee)
The bachelor thesis deals with analysis of chosen tourist information centre and its role in tourism destination marketing. The main objective is to determine how users perceive the information centre and its services and to suggest possible recommendations for improvement. The theoretical part explains basic terms and definitions such as tourism, information services, destination marketing and tourist information centre and its activities. Moreover, it briefly describes the activity of The Association of Tourist Information Centres of the Czech Republic. Another chapter deals with CzechTourism, a contributory organisation of the Ministry for Regional Development, whose principal mission is to create and promote positive image of the Czech Republic as a country suitable for tourism. The practical part is focused on chosen CzechTourism information centre and describes it from the point of view of provided services, personnel and equipment. Then the results of questionnaire survey among users of the information centre are presented. Last chapter contains overall evaluation of the information centre and proposes several recommendations for improvement which could lead to higher users' satisfaction. [Author's abstract]
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Suggestions for Improving Services and Increasing Clients' Satisfaction with Information Centre Olomouc
Skoupilová, Petra ; Břenek, Oldřich (referee) ; Chlebovský, Vít (advisor)
This thesis is focused on an analysis of satisfaction of customers, as well as their suggestions for improvement, of the Information Centre Olomouc, which is the only information centre in the city of Olomouc. The theoretical part is focused on an analysis of customers’ satisfaction, which means marketing research and related concepts. The practical part consists of an analysis of the data collected during a marketing research among the customers of IC Olomouc. The resulting information then serves as a basis for suggestions that should result in the improvement of the effectivity of the service and increasing customers’ satisfaction.
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The Improvement of Efficiency of the Information Centre
SIROTKOVÁ, Markéta
The aim of this bachelor thesis is to analyze the current range of selected information centres and propose guidelines for streamlining their performance. Selected information centres in medium and large cities are analyzed and evaluated on the basis of the survey and observation. Recommendations for optimal streamlining of information value are also provided. At the end of the practical part suggestions are set for practice and other business benefits are set.
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The importance of tourist information centres in the field of promotion of the food service establishments
Drahotová, Kristýna ; Mlejnková, Lena (advisor) ; Kondrashov, Alexey (referee)
This bachelor thesis is focused on the opportunities of promotion of Czech gastronomy through tourist information centres. The aim of the thesis is to analyse the cooperation of tourist information centres with restaurants in Prague in the field of promotion of Czech gastronomy and the food service establishments themselves. The thesis is divided into three chapters. The first one is purely theoretical and deals with the marketing instruments in the tourism industry. The second part of the thesis describes services provided by Prague information service. The last chapter includes the analysis of the cooperation of the information centres with restaurants and several suggestions for possible improvements.
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Client Satisfaction with Services of Touring Information Centre
Kohoutková, Ivana ; Musil, Martin (advisor) ; Pekárková, Lucie (referee)
This diploma work deals with the satisfaction of clients with services of the Tourist Information Centre in Znojmo, Czechia. The objective was to ascertain this satisfaction by means of an inquiry and comparison of information centres and to suggest recommendations and improvements that should finally lead to greater satisfaction of clients. In the theoretical part hereof, I have focused on the explanation of basic terminology related to tourism, tourist information centres, marketing research and satisfaction inquiry. In the practical part hereof, by means of a special questionnaire that I prepared, I have been ascertaining satisfaction of clients in the Tourist Information Centre in Znojmo. I have also been comparing tourist information centres in other towns and cities of similar size as the City of Znojmo. In conclusion, I have put down some recommendations and improvements which should finally lead to greater satisfaction of clients.
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Cycling as a form of integrated tourism in the area of "Česká Kanada"
HAVLÍKOVÁ, Gabriela
The aim of this work was to introduce cycling as a part of integrated tourism. I tried to find out whether the area of "Česká Kanada" is a favourite cycling region. In literary background research I explained notions such as tourism and cycling and characterized that area. I have made survey to find out the development of cycling in that particular area. The information found from the survey was analysed by means of graphs and charts. Next I have mapped information centres and shops for cyclists and processed possibilities of accommodation. I have made a list of cycling routes that are interesting in that area. In the very end I want to say that area of "Česká Kanada" is paradise for cyclists.
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Tourism product in tourism infocentre in Havlíčkův Brod
PLODÍKOVÁ, Stanislava
In this work was found out offer and demand for products of information centre in Havlíčkův Brod. Demand of services of Havlíčkův Brod´s information centre was found out by questionnaire´s investigation. The output of this work is the instructive path intent on archaeological finds in Havlíčkův Brod called After foots significant personality in Havlíčkův Brod.
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