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Application of Marketing in Non-Profit Organization
Forejtová, Veronika ; Procházková, Markéta (advisor) ; Johnová, Radka (referee)
The theoretical part is explaining the concept of a non-profit organization, the conditions of its operation, including the legal bonding and the possibilities of utilization of financial resources. Followed by a theoretical insight on marketing and its differences in profit and non-profit sectors. The greatest attention is paid to one of the most common marketing methods, the 4P marketing mix. It focuses on the description of each of its components and their potential use in developing the marketing strategy of an organization. Following the theory and the facts established in it the practical part is set on monitoring a particular non-profit organization in terms of methods of application of marketing mix and also the possibilities of its financing. Thesis does not aim to provide an exhausting list of information from different areas, but rather to point out the possibilities of linking marketing with non-profit organizations. The goal is to assess whether the success of a non-profit organizations is linked with the quality of its marketing strategy.
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Option strategies
Čech, Petr ; Witzany, Jiří (advisor) ; Witzany, Jiří (referee)
This bachelor thesis focuses on the analysis of option strategies with emphasis on practical aspect of the matter. At the beginning, there is brief introduction to theoretical basis of options, which is required for the advanced topics in this work. The following chapters concentrate mainly on the stock options, but the explained concepts can be used for options with another underlying asset as well. In the second chapter, various option strategies are discussed there. To a number of them, there is stated example from the real market situation. The next part accents the importance of implied volatility on option strategies. The last part briefly summarizes utilization of option strategies in diverse market situations.
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Gene expression during oocyte-cumulus expansion and preimplantation embryo development in mammals
Němcová, Lucie ; Kaňka, Jiří (advisor) ; Petr, Jaroslav (referee) ; Lopatářová, Miloslava (referee)
CONCLUSIONS Major resultsof this PhD thesiscan be summarizedas follows: The real-time RT-PCR has become a tool for detection and quantifrcation of RNA targetsandis being utilized in geneexpressionstudyin our laboratory. The gene expression proÍile of GDF9, during porcine oocytes, cumulus andgranulosacells fu vitro cultivation and in vivo cumulus oocyte expansion was assessed.The obtained partial sequence was up|oaded in EMBL/GenBanlďDDBJ databaseand gene was localized on pig chromosome2. Conhary to mouse,GDFS mRNA was detectedfor the ťrrsttime also in porcine somaticfollicular cells. During cultivation,thetranscriptgraduallydecreasedin all the samples. we studied signalling pathways involved in IGFI promotion of FSH-induced oocyte-cumulusexpansion.we found that IGFI in combinationwith FSH increased the production of HA. The expression of Has2 mRNA in cumulus cells gradually decreasedduring cultivation' our results suggest that the PIK3/AKT dépendent pathwayis involved in the promotionof FSH stimulatedsynthesisof HA in porcine OCCs. Bovine blastocystsdeveloped from fertilized oocýes under different in vitro or in vivo conditions were comparedin the expressionof threegenes(Bax, L37 and S3o/.The embryosdiffer in the abundanceof Bax transcripl the elevatedlevels were detected in blastocyst completely cultivated...
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Analyses and rationalization of reverse logistics within DHL Exel Supply Chain, Automotive UK
Beneš, Martin ; Pernica, Petr (advisor) ; Jirsák, Petr (referee)
This diploma thesis has been created based on the demand of the management of DHL Exel Supply Chain and Swindon Pressings Limited to increase the efficiency and utilization of resources employed within they operations. The theoretical introduction part is first of dealing with the terms "logistics" and "supply chain management" in the perspective of their use in the contemporary logistics theory, comparison of their meaning (are there differences) and explanation of their use in this thesis. Subsequently I am explaining "reverse logistic" and its position in the structures of corporations and logistics itself. Supply chain management and the concept of lean manufacturing combined with the six sigma approach are, from my point of view, essential for today's supplier-customer relationships. That is why those topics are examined in the last part of the theoretical chapter. Returnable packaging and the transport process are key elements of the second part -- practical part, the reengineering of logistics processes which occurred at Swindon Pressings Limited. The aim of this thesis is to analyze the give problem, develop problem solving options and critically comment them. Finally choose one of the options, implement it and document the process of "going live".
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The utilization of RUP methodology in small-scale web application development in PHP 5 environment
Albrecht, Jakub ; Buchalcevová, Alena (advisor) ; Morkus, Vratislav (referee)
Práce se snaží zhodnotit možnosti využití metodiky RUP při realizaci projektu vývoje konkrétního informačního systému s danými parametry. Těmito parametry jsou malý rozsah, webová platforma a technologické prostředí PHP 5. V úvodu se práce zaobírá úlohou metodik při vývoji software, následuje představení metodiky RUP. Dále je probírána metodická podpora specifických charakteristik projektů. Vlastním přínosem práce je vytvoření vlastní instance metodiky RUP vhodné pro definovaný projekt a na základě zkušeností s metodikou pak zhodnocení využitelnosti metodiky RUP pro daný projekt a návrh změn metodiky.
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DEMATEL method and its utilization in multi-criteria decision making
Navrátil, Michal ; Jablonský, Josef (advisor) ; Fiala, Petr (referee)
This thesis is concerned with problematics of multi-criteria decision making, especially method DEMATEL, its modifications and combinations with another methods. There is description of particular steps of this methods and selected theory from various areas, which is used in these methods. In every chapter we can find theoretical explanation of these methods, description of their steps and afterwards these theoretical findings are applied on numerical example. Firstly, the crucial method is introduced. Then this thesis is concerned with its adjustments based, on different approaches, which are often used not only in decision making. In the end, all these findings are aggregated and new method is founded.
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Collective dominance in competition law and its abuse
Kolarczyková, Eva ; Boháček, Martin (advisor) ; Levý, Jan (referee)
The aim of the diploma thesis is a comprehensive analysis of the concept of collective dominance, in particular with reference to the evaluation of its applicability and utility in practice. The first chapter deals with the main features of the oligopoly market and Czech and European legal provisions on the abuse of a dominant position and mergers within which it has evolved. On base of the analysis of Court of Justice and General Court judgements the second chapter explains the notion of the collective dominance and examines the obligatory conditions of the collective dominance, as well as the factors which influence these conditions. The third chapter concerns the concept of collective dominance with regard to competition law taxonomy. It compares not only the test of collective dominance applied pursuant to the article 102 TFEU with the test applied according to the Council Regulation (EC) No 139/2004 on the control of concentrations between undertakings, but also the concept of collective dominance with the agreements pursuant to the article 101 TFEU. It also deals with abusive practices typical for oligopolies. Beside the explanation of the UK legislation the last two chapters illustrate decisions of competition authorities in the Czech Republic and in the United Kingdom and analyse and compare them. The diploma thesis is concluded by the analysis of main shortcomings of the concept of collective dominance and the evaluation of actual state of the examined topic with the aim to abstractly summarize knowledge gained through the thesis.
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