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Marketing Strategy for Starbucks café in the Ukrainian market
Nikitina, Oleksandra ; Král, Petr (advisor) ; Richter, Stanislav (referee)
The goal of this thesis is to conduct a research and thorough analysis of the suggested new market for international company. In case of positive recommendation regarding market entry, marketing strategy and marketing mix are to be developed and proposed. The central idea behind the topic is to suggest efficient marketing strategy for Starbucks Corporation, global coffeehouses chain and coffee specialties seller, entry to the Ukrainian market. The recommendation is to be based on thorough analyses and researches of market environment and company's potential position. The thesis is divided into theoretical, analytical and practical parts. The theoretical part summarizes academical knowledge that is related to the topic of the thesis and that is used in further analytical and practical parts. Analytical part presents analyses made on country and industry situation and on current company's profile and strategies. In practical part, based on the analyses performed, the final recommendation on the mode of entry and marketing strategy is made.
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Assistance of Export promotion agency CzechTrade while entering Polish market
Adamec, Tomáš ; Müllerová, Františka (advisor) ; Suchanek, Adam (referee)
The purpose of this thesis is to describe the process of expanding of the Czech company to Polish market with assistance of Export promotion agency CzechTrade. Thesis is analysing the cooperation among the foreign office of the agency, headquarters and client. In the first chapter, the Polish market is described in terms of economical, legal and political features. The second chapter covers the history and introduction of the agency. In the end of the chapter two there are the most important services of the agency described. Third chapter is dealing with the teoretical backround of the cooperation between agency and client. The final chapter analyses the process of entering Polish market by two real companies.
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Strategie vstupu na zahraniční trh - EF Education First
Zadražilová, Lucie ; Král, Petr (advisor) ; Peterková, Michaela (referee)
The principal goal of its thesis is to conduct a research and do the analyses necessary for the decision whether to enter a foreign market and in case of positive answer the entry strategy is to be suggested. The research and analyses are done on the case of EF Education First, a global company doing its business activities in the educational sector with the main specialization in language learning, and the market of Ukraine. The thesis is divided into a theoretical part which summarizes main elements and academic knowledge important for the entry market strategy including modes of entry, international specifics, marketing of services and 7Ps. In the practical part, the findings from the PEST analysis conducted on the Ukrainian market are presented and the internal environment of the company is analyzed. The two main strategies are selected and their advantages and potential limitations are presented. The final recommendation is made.
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Strategy of a chosen company entering the foreign market
Výrostková, Lucia ; Černohlávková, Eva (advisor) ; Baluchová, Daniela (referee)
The main idea of this thesis is a current strategy of a firm Applied Meters a.s., operating in the energy sector,in entering foreign markets, especially on the Columbian market, and emphasising the market expansion and prospects in the future. This work points out a business environment in Columbia, as a country with a great potential for foreign companies.The work also refers to complete process from production to delivery to the final customer.
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Marketingová strategie Pivovaru Herold při vstupu na zahraniční trh
Myšáková, Lenka ; Kostková, Hana (advisor)
Práce se zabývá vstupem malého českého pivovaru Herold na zahraniční trhy. V teoretické části práce jsou zařazeny hlavní problémy mezinárodního marketingu, hlavní strategická rozhodnutí a analýza marketingových nástrojů. V aplikační části je rozebrána marketingová strategie vstupu malého výrobce na 2 náročné trhy USA a Velké Británie. Analýza se týká účinnosti adaptace marketingového mixu a hodnotí zkušenosti s pronikáním na zahraniční trh.
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The Enter of Concrete Firm at new Foreign Market
BEDNÁŘOVÁ, Marie
Topic of this diploma work was: {\clqq}An entrance of chosen company to the new foreign market``. Principal aim of this work was an evaluation of possibilities and strategies for an entrance on a target market. Partial aim was information processing about a company and target market. Information had to be processed in that way to consider a favoured strategy as the most convenient or if it better to do some strategy modification. Work was drawn up in co-operation with a company Budějovický Budvar, n. p., which is engaged in production of beer. Selected market was China, where this company penetrated at the beginning of the year 2008. The perspective of a target market I surveyed with analysis: Porter{\crq}s model of five powers, STEP analysis and an analysis of attractiveness of a branch. Stability of a company and its opportunity and threats are described by SWOT analysis.
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Strategie firmy RÜCKL CRYSTAL, a.s. při vstupu na zahraniční trhy
Hubená, Markéta ; Zamykalová, Miroslava (advisor)
Diplomová práce pojednává o souhrnné strategii střední české firmy, RÜCKL CRYSTAL, a.s., při vstupu na zahraniční trhy. Práce analyzuje postavení společnosti na českém trhu užitkového skla, její konkurenci na českém i světovém trhu, zahrnuje SWOT analýzu firmy. Součástí práce je návrh strategie vstupu firmy na floridský trh, včetně definovaného marketingové mixu, který vychází z PEST analýzy trhu, vývoje na americkém trhu skla a analýzy konkurence.
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