Original title: Marketing Strategy for Starbucks café in the Ukrainian market
Translated title: Marketing Strategy for Starbucks café in the Ukrainian market
Authors: Nikitina, Oleksandra ; Král, Petr (advisor) ; Richter, Stanislav (referee)
Document type: Master’s theses
Year: 2012
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: [eng] [cze]

Keywords: International Marketing; Marketing mix; Marketing strategy; Modes of foreign market entry; Services marketing; Starbucks; Ukraine; marketing služeb; Marketingová strategie; marketingový mix; mezinarodní marketing; Starbucks; Ukrajna; vstup na zahraniční trh

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/40136

Permalink: http://www.nusl.cz/ntk/nusl-199064


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2015-09-10, last modified 2022-03-03


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