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Strategy Proposel for Building a Profitable Multi-level Marketing Business
Mokrý, Martin ; Stejskal, Radek (referee) ; Koleňák, Jiří (advisor)
This diploma thesis deals with the multi-level marketing issue as a branch of business opportunities for individuals. It weighs pros and cons of this business method and its difference from misleading models. This diploma thesis proposes a specific approach leading to gain of a stable income level in this industry. It uses present knowledge of multi-level marketing, basic competence definition methods, competence models and coaching.
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Entrepreneurship education at secondary vocational schools
Homolová, Kateřina ; Krpálková Krelová, Katarína (advisor) ; Langer, Tomáš (referee)
This diploma thesis is focused on an enterprise education. There are theoretical outcomes of the particular issue included in the first part of the thesis. This part deals with a basic terminology definition as well as with an explanation of the meaning of an enterprise education and subjects that deal with its development. The first part of the thesis also deals with current enterprise education projects that are being in progress not only in the Czech Republic but also all over the European Union and international organizations. The goal of the empirical part is to analyze a particular educational program and to evaluate up to which level an enterprise issue in general is included. Another aim is to get to know the students attitude towards the enterprise and to check their knowledge about the business skill. For this purpose a didactic test had been created according to an educational program. This test has proven that the business knowledge level is not satisfying. Therefore, the aim of this part is also to design a recommendation of possible modification to improve the educational process that would lead students to a bigger interest in the issue of business, to be more independent, active and creative.
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The concept of Mangaloo´s juicebar franchise
Bendová, Ivana ; Chylíková, Hana (advisor) ; Kvapilová, Alžběta (referee)
This thesis is concerned with franchising. First part describes theoretically basic terms of franchising, requirements of franchise contract, pro and cons of franchising. Second part is focused on particular franchise chain Mangaloo. The aim of thesis is creation of comprehensive perspective on this franchise concept and appraisal if this concept is advantageous for franchisee and suggest possible changes and improvements. The appraisal is elaborated from own experience, SWOT analysis and competitive analysis.
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Business Plan
Bezděkovský, Jakub ; Kovář, František (advisor) ; Ševčík, Václav (referee)
Diploma thesis describe business plan - how to run a restaurant. It is focused on the sense of enterpreneurship and describes the structure of business plan, financial analysis of future company and psychological and philosophical aspects of modern ditet. The author deeply thaught about modern diet and try to describe future direction in Czech Republic and describe project of restaurant Stolovna "From farm to table" according to choosen strategy. The aim of this work is to make a guidebook for enterpreneurs, who wants to open their own restaurant or to change the current method of operation. The attention is focused on the new concept of restaurant "From farm to table" which begins to be very popular in Czech Republic. Author takes this thesis untraditionally and penetrated in secrets of business through foreign experience in London and through interviews with front gastronomical leaders in Czech Republic.
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Business plan: internet portal
Jehlička, Marek ; Srpová, Jitka (advisor) ; Skopal, Pavel (referee)
My diploma work discusses the topic of internet social communities in Czech Republic. I look through this topic from the enterpreneur side of view and I am trying to examine how to extract this area for commercial advantage. This is also the reason why I compile the work as a business plan. I am trying to find out if project of this concept is in Czech Republic long-term viable, profitable and competitive. The business plan which I am trying to sketch in the practical part is example of business startup project and it's goal is to acquire an investment for the project development and promotion. The key aspect for this project is to analyze the size of the market. It means to discover if the market in Czech Republic is big enough to provide enough money. The social community portal which is the main object of the business plan is aiming relatively narrow group of users (mothers with children, pregnant woman).
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Advantages and disadvantages of the enterpreneurship in the individual legal forms of the companies
Svobodová, Jindra ; Kalinová, Miluše (advisor) ; Koucká, Jiřina (referee)
The goal of this work is to provide an overview of the main advantages and disadvantages of the enterpreneurship in the individual legal forms of the companies. The attention is paid to Partnership, Limited Partnership, Limited Liability Company and Joint-Stock Company. The main intention is reached by the comparison of the fundamental characteristics of the companies which are mentioned above. Each chapter describes certain comparable factor which reveals the most important differences of each form of the company. I have tried to suggest possible pros and cons which are connected with them. The whole overview of the characteristics, advantages and disadvantages is presented in the attachements.
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Financial project of a new company
Fazekaš, Michal ; Krauseová, Jaruše (advisor) ; Tyll, Ladislav (referee)
My final thesis "Financial project of a new company" includes all the processes necessary for starting a new business. In the theoretical part, I explain the methods used in my project. In the practical part, I applied theory on the example of a specific company. The practical part also includes a complete plan of preparations for running the business, a financial plan and a prediction for 5 years of the business.
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Financial project of a new company
Gébl, David ; Krauseová, Jaruše (advisor) ; Dudashvili, Marianna (referee)
My thesis "financial project of a new company" is dealing with processes which forgo establishment of a new firm. Theoretical part is devoted to the summary of basic topics and ground rules being used to form an eterpreneurial plan. Practical part summarises particular financial project, which includes financial plans for the next five years and a brief financial analysis.
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