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Efficient use of CRM within a non-for-profit organization
Foks, Adam ; Kubálková, Markéta (advisor) ; Smolarčík, Jan (referee)
This bachelor thesis deals with the efficient use of CRM within a non-for-profit organization, specifically on AIESEC's example. The goal of this thesis if to evaluate the current state of CRM in AIESEC and suggest possible solution in order to increase efficiency of customer relationship management. These conclusions are afterwards generalized for any NGO. First part is focused on brief description of AIESEC and processes within it. The next part deals with CRM from the theoretical point of view, its development, goal, benefits, innovation and relationships between organizations and their customers. The description of current CRM system of AIESEC and brief notice regarding the leaders on market in this field is also part of this thesis. The main goal of the practical part is to analyze the satisfaction of users with current CRM of AIESEC and to give suggestions for future improvement. These conclusions are summarized in the last part, together with findings from the theoretical part.
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Analysis of acquisition and selection of applicants to AIESEC
Daniš, Pavel ; Palíšková, Marcela (advisor) ; Stříteský, Marek (referee)
Acquisition and selection of applicants is one of the most important area in human resources management. Goal of this thesis is to analyze and evaluate processes of acquisition and selection of applicants in international organization AIESEC. The sphere of acquisition of applicants, this organization is analyzed on the basis of suitability of used methods. Methods used to select applicants are parsed on the basis of their validity and utility. In the end of this Bachelor's thesis is summarization, where are suggested possible solutions to better these processes.
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Employer brand building through job fairs on the example of Career Days job fair
Slanina, Petr ; Říha, David (advisor)
The goal of this Bachelor's Thesis is to evaluate the benefits of job fairs to improve employer brand of the companies which want to be perceived as the perspective employer. In my work I will try to combine theoretical knowledge from the field of HR marketing and from the field of exhibition and trade fairs. In the practical part I will try to evaluate the benefits of the non-traditional Career Days Fair held annually by the student organization AIESEC, especially its competitiveness in today's environment.
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Analysis of students’ motivation to go for AIESEC internships
Hladíková, Veronika ; Machková, Hana (advisor) ; Malý, Josef (referee)
This thesis deals with motivation of students who are going for internships with AIESEC. The theoretical part introduces organization AIESEC, gathers information about topic of motivation and also describes the whole process of going for internship together with explanation of the role of coordinator for interns. The empirical part presents results from the research that was conducted to find out what was the motivation of students going for internships and also motivation of coordinators, who are directly working with interns. Both researches were based on written online questionnaires distributed to interns and coordinators. Analysis of results was followed by recommendations for improvement of work with interns and coordinators.
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Critical view of measures of success in the non-profit organization AIESEC Praha
Angelovič, Juraj ; Stránský, Jakub (advisor) ; Fous, Zdeněk (referee)
The aim of my work is to critically evaluate the measures of success and performance indicators of the process of realization of corporate internships in the non-profit organization AIESEC Praha. The factors of motivating members to work for a non-profit organization are analyzed in this work with a connection to the active incentive policy of AIESEC Praha. Additionally, terms such as critical success factors and key performance indicators are defined in this work and examined in particular stages of realization of corporate internships in AIESEC Praha with an emphasis on their consistency and coherence to the global vision of the organization. In conclusion, the proposal of qualitatively better system of performance indicators and measures of success of described process is introduced.
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Marketing strategy of the project My Better Myself
Radimský, Martin ; Říha, David (advisor) ; Krahulík, Jan (referee)
The goal of this bachelor thesis was to create a marketing strategy of a non-profit educational project aimed on Czech highschool students. The strategy is based on the concept of the project My Better Myself. As the main methods to achieve the goals were used the marketing strategy analysis tools such as market research, marketing mix or SWOT analysis, whose use in practice ultimately leads to achieving competitive advantage that is based on the uniqueness and simplicity of the idea of the project, focusing on very specific target audience and the delivery of continuing education for high school students with links to further their higher education. As the primary source of information in developing strategies served the author's own resources. The conclusion summarizes the procedures on how to apply the outputs of this theis on other similar projects.
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Influence of membership in AIESEC on future career of University of Economics graduates
Bochkareva, Ekaterina ; Lukeš, Martin (advisor) ; Petržela, Tomáš (referee)
This work is devoted to the issue of key competencies and topical for students who want to succeed in finding a job and decide if voluntary extracurricular activity during their university studies can help. The main purpose is to determine whether participation in activity of student organization AIESEC affects student's future career. To answer the main question, author carried out a research, which was participated by 139 alumni of AIESEC. After questioning and comparing the results how they perceive their level of key competences, the author came to the conclusion that membership in AIESEC improves especially a level of communication, managerial and social skills. These are: foreign language, communication and negotiation skills, ability to work in an international environment, teamwork skills, organization and management and presentation skills. For the competencies, which AIESEC don't develop that much, the author has written recommendations, which could be applied in the student organization. In addition, in work was analyzed the success of AIESEC graduates in the labor market by comparing the number of managed by them organizational units and monthly salary with the same factors of non-AIESEC graduates.
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Analysis of the internet marketing strategy of AIESEC
Lačevová, Aneta ; Sedláček, Jiří (advisor) ; Vondráčková, Petra (referee)
This thesis deals with the use of Internet in marketing, in a specific non-profit organization, AIESEC. The theoretical part contains the characteristics of AIESEC as a non-profit organization, and a summary of the specifics of marketing in the non-profit sector. It also presents the role and importance of Internet in marketing. The practical part is devoted to a particular branch of the student organization, AIESEC Prague, and analyzes its use of Internet marketing tools. Based on a comparison with competing organizations and their activities on the Internet, proposals for changes in the use of exploited tools are formulated.
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Proposal of marketing strategy and segmentation for international student organization AIESEC for student market
Losová, Veronika ; Král, Petr (advisor) ; Jurek, Martin (referee)
Goal of this bachelor thesis is to design marketing strategy and segmentation strategy for purpose of international student organization AIESEC, which is also present at University of Economics, in Prague. The thesis is concentrating mainly on student market and marketing strategy for one specific programme AIESEC is offering. The programme is international short-term development traineeships (DT). Thesis is divided into three main chapters. First chapter outlines definitions of marketing, marketing strategy and basis of marketing strategy planning. In the second chapter, there is main focus on theoretical background describing the process of marketing strategy planning. Third part itself deals with designing marketing strategy for AIESEC DT internships using theoretical background described in second chapter. The marketing strategy is planned for period of July 2011 -- June 2012 according to planning period of AIESEC in the Czech Republic. Methods used to elaborate this thesis include academic literature search, data collection from external environment and data analysis. Data for the analysis were mostly granted by AIESEC itself from the researches they already conducted and from application forms received for DT programme.
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