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Static Analysis of CodAL Language Source Code
Fajčík, Martin ; Přikryl, Zdeněk (referee) ; Hynek, Jiří (advisor)
The goal of bachelor's thesis is to design and implement extensions devoted to source code static analysis and automatic corrections used in CodAL language editors. This form of analysis is convenient e.g. for the source code semantic checks. The thesis consists of theoretical and practical part. Role of the theoretical part is to overview with extension development related to Eclipse platform, especially with the CodAL language editor, CodAL language itself and to define problems of this language which are suitable to be solved on the static analysis level. Practical part includes specific implementation details of the particular static analysis elements and automatic corrections. These extended CodAL language editors are available in integrated development environment Codasip Studio based first and foremost on the Eclipse platform and project CDT. Codasip Studio has been developed by company Codasip Ltd. in collaboration with Lissom research team.
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Detection of Brute-Force Password Attack in Network Traffic
Hurta, Marek ; Grégr, Matěj (referee) ; Žádník, Martin (advisor)
This bachelor's thesis is aimed at monitoring of computer networks using IP flows. It describes NEMEA framework which is used for creating modules. These modules are able to detect network anomalies and attacks. Next part describes a few methods how SSH, RDP and Telnet protocols could be attacked. Following chapters analyze some types of attacks such as Dictionary or Brute-Force attack and tries to find their common characteristics. Based on this analysis, signature of attack is created. Proposed detection algorithm uses these signatures for computing detection thresholds which are used in histogram analysis. Finally, results of proposed detection algorithm are compared with the results from other known methods.
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Distributed Processing of IP flow Data
Krobot, Pavel ; Kořenek, Jan (referee) ; Žádník, Martin (advisor)
This thesis deals with the subject of distributed processing of IP flow. Main goal is to provide an implementation of a software collector which allows storing and processing huge amount of a network data in particular. There was studied an open-source implementation of a framework for the distributed processing of large data sets called Hadoop, which is based on MapReduce paradigm. There were made some experiments with this system which provided the comparison with the current systems and shown weaknesses of this framework. Based on this knowledge there was created a specification and scheme for an extension of current software collector within this work. In terms of the created scheme there was created an implementation of query framework for formed collector, which is considered as most critical in the field of distributed processing of IP flow data. Results of experiments with created implementation show significant performance growth and ability of linear scalability with some types of queries.
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Smarthome Home Remote Control
Podmolík, Leopold ; Korček, Pavol (referee) ; Kořenek, Jan (advisor)
The aim of the thesis was to ensure simple and clear operation while providing users the ability to monitor and analyze the current historical data from sensors in the smart home. Beyond the task I have extended the work on the Windows Phone platform. Designed user interface based on the requirements for intelligent home control in the project IoT (Internet of Things), which are written in this work. Tests were conducted using the available auto-mated testing and continuous testing at alpha and beta. Finally, the quality of the interface and user friendliness assessed using questionnaires.
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Analysis of Fire Rescue Service of the Czech Republic effectiveness with DEA models
Milnerová, Karolína ; Jablonský, Josef (advisor) ; Dlouhý, Martin (referee)
This thesis deals with DEA models (Data envelopment analysis), which are models for measuring the efficiency of peer decision making units (DMUs). First part focus on basic DEA models (CCR model, BCC model) and this part is extended by new CH-CCR model, which considering that the variables (inputs or outputs) are usually strongly correlated. In second part is included description of network-based models, which are afterwards applicated on data of FRS CR (Fire Rescue Service of the Czech Republic). Using this models is solved efficiency of FRS CR through the regions.
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Utilizing Internet tools in creating and implementing the strategy of TeskaLabs company
Pavelka, Miloslav ; Müller, Štěpán (advisor) ; Čajka, Radek (referee)
This thesis covers the ways of utilizing internet tools for creating and implementing the strategy of TeskaLabs company. The amount of internet tools that provide various services to companies has risen significantly lately. TeskaLabs is a technology company that is aware of the potential of using internet tools instead of expansive boxed products. The thesis describes what inputs were key during choice of internet tools and what tools became part of the company's infrastructure in the end. Testing of internet tools involved communicators, internet storage services, tools for project management customer relationship management and marketing tools that implement email campaigns, creation of web presentation and internet content and social networks. Overview of functionality of various internet tools is provided and it may serve as a manual for companies that want to exploit the potential of internet services for their good.
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Analysis of the Activities of Tourist Regions on Social Networks
Srníková, Claudia ; Musil, Martin (advisor) ; Švanda, Pavel (referee)
The purpose of this essay is to carry out a comparative analysis on the tourism regions on social media and websites. And from this anaylisis we can provide results and suggestions for more efficient communication. In this theory part, we focus especially on tourism in regionalisation Czech Republic. This work is primarily focusing on tourism regions such as Morava and then we compare them to other tourism regions around in the pre chosen foreign countries. In the next step, we summarise today's marketing communication trends and its implication/use on social media. The methodic and analytical part focuses on four main socila media sites namely Facebook, Youtube , Twitter and Google+. The analysis was conducted in 16 regions in total, 4 representatives from Poland, Austria, Slovakia and Moravia. They used the number of fans, activities of fans and the types of contribution from two of the four previously social media sites. Thanks to this conducted comparison, it shows that social media is not being much used as expected in Morovian regions as in other specific foreign regions around the world on which we were focusing on.
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Social networks in banking
Vohnický, Tomáš ; Očenášek, Vladimír (advisor)
Diploma thesis is about communication activities in banking sector on social media, which are very widespread tool for marketing communications these days. The thesis is divided into two parts, theoretical part or literary research and practical part.
Theoretical part describes the various social networks, including their history and functions. Most of the theoretical part is focused on Facebook. Furthermore, the theoretical part describes tools that are used in the creation of content or in analyzing the success of communication.
In the practical part I will create content, one post each month. I would like to create the most relevant content that would derive from the results that I emerged from my bachelor thesis Bank and social networks. Here I analyzed the most successful content in different months on the Facebook site G2 Komerčky.
At the end of each month, posts created by me will be analyzed in comparison with other posts on the site and I could confirm or deny whether it was content generated by me identified with the results of the analysis of my bachelor thesis.
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doplňte
Hejný, Jakub ; Lohr, Václav (advisor)
This thesis deals with social network analysis for the needs of public relations from the perspective of the company. The thesis also specifies conditions and ways of dat collectin on social networks (Facebook, LinkedIn, Twitter). The output analysis should be used as a support tool.
This thesis deals with social network analysis of their usefulness in public opinion surveys for the development needs of management. The output analysis should be used as summary of the recommended ways how to present a company to a customer.At the same time, the analysis should define the effectiveness of the use of individual social networks of their influence on the development of the company's results.
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Application of SEO for marketing
Knapovský, Martin ; Řepa, Václav (advisor) ; Bruckner, Tomáš (referee)
The aim of this thesis is to describe in detail the current ways of optimizing websites for search engines (SEO) and to apply them in a broader marketing strategy of italian restaurant La Casa Degli Amici. The thesis presents evidence about the importance of SEO for marketing and can be used as a template for optimizing you own website. This thesis is divided into two main parts - theoretical and practical. The theoretical part explains the concepts used in the design and implementation of the practical part. The theoretical part considers 3 main subjects - search engine, users and SEO which represents website creation and optimization. This thesis describes the history of search engines and the way search engines analyze and evaluate a website. It also describes user search strategies and the way users read the search results. In the SEO section we show its advantages, brief history, SEO strategies and description of techniques and tools that can be used for SEO. In the practical part we put together a marketing strategy which consists of website creation, implementation of selected SEO techniques and social network marketing. Implementation of the marketing strategy is evaluated on data obtained during the period between 1. 8. 2016 and 31. 11. 2016. Owner of the restaurant has provided data on sales which were used for overall evaluation of implemented marketing strategy.
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