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The analysis of consumer behaviour and buying terms in the town of Kutná Hora
Šťastná, Věra ; Cimler, Petr (advisor) ; Turnerová, Lenka (referee)
The bachelor thesis analyses consumer behaviour and buying terms in the town of Kutná Hora. The thesis deals with the situation in retail in the area of groceries. In the introduction the theme of the thesis is presented, the aim of the thesis is determined and the hypotheses are set. The town of Kutná Hora and its surroundings are characterised in the first chapter. The description of commercial facilities in the town follows then. Retail units of larger size are presented more closely. In the third chapter the results of the realized questionnaire are interpreted. The outputs of the questionnaire are summarized and analysed in the conclusion and the set hypotheses are evaluated at the same time.
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Economic analysis of size effect of meal vouchers on peoples' obesity
Doležalová, Kateřina ; Písař, Pavel (advisor) ; Ježek, Tomáš (referee)
The object of this thesis is a size effect assessment of meal vouchers on peoples' obesity. The thesis theoretically analyses the effects and consequences of meal voucher use on the commoner-consumer in terms of consumer choice, the conditions under which decisions are made, consumer theory, and other factors and effects that have a decisive influence on consumer behavior. The thesis refers to individual "hazard" factors, which may be significant stimuli, which impact consumers (including indirectly), and on the basis of which obesity genesis may (but need not) occur. Finally, the thesis concentrates on the issue of the efficiency and effectiveness of specific state regulation in this area.
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Factors influencing students of universities in Czech Republic while choosing their holiday
Jadroňová, Daniela ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
Youth represents the most rapidly growing segment of travellers in the world tourism. Students enjoy travelling due to creating new social bonds with other people, discovering other parts of the world, learning something new about different cultures and having experience they haven't dreamt of. Each student is unique. However, there are factors that influence all of them. The first part of this project was to interpret main determinants and youth segment. The second part consists of questionnaire with answers received from different students. And last of all, third part represents the analysis of the interaction of the factors that influence young people in Czech Republic.
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Features of social stratification in consumer behaviour
Malecká, Eva ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
This bachelor thesis tries to show the importance of social stratification for marketing. There are explained causes of different consumer behaviour of particular social classes. The research "Market&Media&Lifestyle -- TGI", done by company Median, maps the consumer behaviour in detail -- this data is the basis for practical part where features of social stratification are followed regarding the consumer behaviour in a lot of different areas.
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Buyer decision process in travel and tourism
Batulková, Monika ; Koudelka, Jan (advisor) ; Dvořáková, Jitka (referee)
The aim of this diploma thesis is to analyze a buyer decision process of consumers in travel industry with a focus on outgoing tourism. The diploma thesis is divided in six parts. The first part focuses on theory of consumer behavior followed by marketing of services with an emphasis on tourism. Next part covers buyer decision process of consumers in travel industry based on results from analysis of a questionnaire. These results are integrated with agency data. A summary of acquired results is compared to all phases of buyer decision process at the end of this thesis.
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