|
|
Thermal spa companies: the efficiency of management and current trends
Krautstengelová, Lucie ; Kondrashov, Alexey (advisor) ; Mlejnková, Lena (referee)
This bachelor thesis deals in the first part with thermal spas and current spa trends, as spas are one of the permanently expanding sectors in the tourism industry. The aim is to determine the productivity of spa companies and the occurrence of current modern spa trends. In the second part of this thesis is a financial analysis, which is used for evaluating the effectiveness of management of three examined spa companies, namely the company Lázně Teplice v Čechách a.s., which owns Spa Teplice, company Thermal - F a.s., which owns the spa hotel Thermal in Karlovy Vary and company Bohemia - lázně a.s., which provides spa treatments in Karlovy Vary.
|
|
|
Influence of changes of Indication list on spa services in the Czech Republic
Majtnerová, Katarína ; Mlejnková, Lena (advisor) ; Valentová, Jana (referee)
The subject of this diploma thesis was to identify changes in a visit rate of spas in Czech Republic that have been caused mainly after adoption of a new Indication list in 2012. Its impacts were examined by comparison and analysis between two time periods, by year 2013 and from year 2013. Essential indicators of spas, such as trend of treatment days, numbers of clients, accommodation capacity and staffing, were examined in more detail in the diploma thesis. Based on the results and findings were then estimated further trends and development of spas in Czech Republic.
|
|
|
Analysis of tourism and development opportunities in Lázně Toušeň
Burdová, Kateřina ; Indrová, Jarmila (advisor) ; Valentová, Jana (referee)
The main aim of this thesis is to analyze the township Lázně Toušeň, especially in the field of tourism, in which the main role is played by the local spa. The work is divided in two parts; theoretical and practical. The theoretical part deals with one hand, general characteristics of the township, as well as the specifications of the spa. The practical part is focused on the SWOT analysis, program development community, analysis of tourism and the potential for future development.
|
|
|
The progress of spa tourism during the period of 2009-2013
Nováková, Denisa ; Valentová, Jana (advisor) ; Doležal, Antonín (referee)
Spa tourism plays a very important role in the South Bohemian town of Třeboň. Spa tourists belong to the most numerous visitors who visit this town. The aim of the bachelor thesis is to evaluate the progress of spa tourism in Třeboň during the years of 2009-2013 and also to analyse the results of the survey itself. This bachelor thesis is divided into the theoretical and practical part. The theoretical part is focused on the tourism industry, spa tourism, its history, spa treatment and spa services which are provided in spa facilities. The practical part deals with what is on offer from the tourism industry in Třeboň, mainly from the point of view of the tourist attraction but also of spa tourism and services. Others chapters of the practical part deal with the evaluation of the selected indicators in the specified years with regard to changes of the indication list for spa treatment, assess the quality and suggest possible improvement of spa services in Třeboň.
|
|
|
Current status of the Karlovy Vary Region's spas and prospects of its development
HRBEK, Jan
This thesis shows complete historical and current development of balneology in Karlovy Vary Region. Thesis is designed to reflect a distinct difference in balneology in history and at the present time, complemented by pictures as the annexes contents. I'm mainly going to focus on the comparison of treatments, leisure activities, spa locations, accommodation, transportation, history and spa development opportunities. Namely, I am going to discuss Karlovy Vary, Jáchymov, Mariánské Lázně, Františkovy Lázně, Lázně Kynžvart and Kyselka spa. These spas are in a poor state currently and thus aren't in use for spa purposes at the moment. On the contrary Aš town wants to build a new spa in the Doubrava village. Results related to this research are meant to enrich yet undiscovered balneology possibilities in Karlovy Vary region.
|
|
|
Analysis of the competitive enviroment of the spa services in Luhačovice
Švarcová, Kristýna ; Mlejnková, Lena (advisor) ; Vaško, Martin (referee)
The subject of this diploma thesis is "Analysis of the competitive enviroment of the spa services in Luhačovice". The main aim of the thesis is comparison of spa services of different spa facilities operating in Luhačovice and choose the best provider of the services. The PEST analysis was used for reaching the main aim which included political, economic, social and technological indicators that influenced most of businesses in spa tourism. The another step was to analyse internal competitive environment of Luhačovice. It means that chosen spa subjects are analysed and then the strongest and best current provider of spa services is determined. The final part of the thesis is focused on recommendations for maintaining position and increase the competitiveness of the best provider.
|
|
|
Position of the spa town Poděbrady on the Czech spa market
Šimůnková, Monika ; Mlejnková, Lena (advisor) ; Netková, Jarmila (referee)
The thesis analyzes and evaluates the position of the spa town Poděbrady, respectively, the largest local spa company Lázně Poděbrady, a.s., on the Czech spa market. The thesis is divided into five chapters. The theoretical part makes an introduction into balneology (basic notions, relationship between balneology and tourism, spa product, management and marketing, the economic benefits of the spa). The next section provides basic information about Poděbrady, development of providing spa services in this town and about the local natural healing resource. In the following chapter, there is an analysis and comparison of spa subjects providing spa services in Poděbrady. The fourth chapter analyzes the position of the spa company Lázně Poděbrady, a.s., on the Czech spa market. Based on the analysis and comparisons, an evaluation of the position of the company on the Czech spa market is made in the final part.
|
|
|
Analysis of the current state of spas in Carlsbad
Bakanová, Markéta ; Mlejnková, Lena (advisor) ; Valentová, Jana (referee)
The subject of this diploma thesis is Analysis of the current state of spas in Carlsbad. The aim of this thesis is to evaluate the status of Carlsbad and its specifics on the market of spa services in Czech Republic. The analysis is focused on entities that currently operate in the field of spa services in Carlsbad. The outcome of this work is to assess the current state of spas in Karlovy Vary, analysis of the different types of entities that deal with spa services and evaluation of their common and diferent features. This thesis also deals with evaluation of the impact of changes in the Indication list on the spa services in Karlovy Vary.
|
|
|
The analysis of wellness services supply in Southern Bohemia
KARBULKOVÁ, Eva
The goal of the diploma thesis was to analyze the current supply of wellness services in Southern Bohemia. Given the needs of the subjects that receive these services as well as the current world trends a new course of the service development has been designed. The side-goal of this thesis was the evaluation of the possibilities of gaining fund resources for developing this activity.
|
|
|
Spa care in the system of public health insurance
HNÁTEK, Martin
The theoretical part of the work defines spa as a treatment method, which is aims at improving physical and mental health with the help of natural healing sources. The study further describes the history of spa industry in our country as far as its origins in the final stages of the Middle Ages, continuing with its gradual development crowned in the 18th and 19th century. The chapter concludes with a short insight into the development of spa industry after the year 1989 and gives some hints on its future direction. The next chapter delineates the position of Czech spa industry in the central European region. Here the reader can also find description of the spa network in the Czech Republic with all 35 spa sites. Further on, the characteristics of natural healing sources and their use is described. The effective legislation and the Regulation No. 267/2012 Coll. is discussed as well, in particular, with regard to the indication list for spa therapy and rehabilitation procedures for adults, children, and adolescents. The chapter contains a general description of the indication list, an overview of the indication groups, and legislative changes which the new legislation brings into the existing practice. Legislation relevant to the delivery of spa treatment gets described further on. In relation to this, the study also deals with the process of treatment recommendation and the approval of the recommendation. The chapter also contains the description of basic types of spa care. The last chapter of the theoretical part is dedicated to the statistics of spa care and the health care system. In the practical part of the report, the aims of the work are set and the research questions are formulated: 1) Does spa treatment reduce the cost of medication in patients suffering from chronic diseases of the musculoskeletal system during the year following the treatment? 2) Did the delivery of spa care lead to a decrease of expenses related to outpatient rehabilitation in patients suffering from chronic diseases of the musculoskeletal system during the year following the treatment? The research questions were addressed by a mixed type of research. Secondary data analysis was used as a research technique. Data about patients, who were subject to spa treatment first in 2011 and who are members of the indication group VII ? chronic diseases of the musculoskeletal system ? more precisely with the diagnoses of degenerative disease of hip and knee joints. The frequency and the extent of medication, related to the treatment of the disease and the frequency of the outpatient rehabilitation care were monitored in these patients. The deciding period, in which the above mentioned parameters were monitored, was twelve months before the spa treatment and twelve months after the spa treatment was conducted. The results were determined based on statistical evaluation of data obtained by secondary data analysis. The results state that there was a significant decrease in expenses for outpatient rehabilitation care and medication in both of the monitored groups (degenerative disease of hip joints and degenerative disease of knee joints). The only exception is that the cost of subsequent medication for gonarthrosis patients dropped by only 1.3 %. The answer to the first research question remains ambiguous. The cost of treatment in coxarthrosis patients dropped dramatically, whereas the treatment expenditure in gonarthrosis patients remained virtually similar. The answer to the second research question is definitively positive. In both of the monitored groups the costs for outpatient rehabilitation care was reduced significantly. As a result, it can be postulated that the research proved the positive impact of spa care on patients? state of health. This impact is demonstrated by the decrease in health care services provided after the spa treatment period, which results in the overall decrease of costs.
|
guest ::
