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Tampon Printing Technology and Implementation in Real Enterprise Environment
Medek, Miroslav ; Přibil, Jiří (advisor) ; Kincl, Tomáš (referee)
This bachelor thesis deals with pad printing technology and its following implementation on real business environment in M-print Poděbrady. Theoretical part compares past and future of pad printing technology and shows disassembled pad printing machine. Practical part shows different types of machines used today, purchase conditions, economic indicators of profitability and return on investment. Based on previously mentioned calculations, this thesis will try to find the best solution concerning recommendation of future investments into pad printing technology in M-print Poděbrady.
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Presentation of the company and their products using various graphical techniques and procedures
Stejskal, Jiří ; Šedivá, Zuzana (advisor) ; Benáčanová, Helena (referee)
The essay addresses the issues of the proper principles of company presenting from the perspective of corporate indentity and options of product presentation. First part of the essay is devoted to the topic of expressing certain traits with graphic procedures, which are demonstrated on concrete examples. We are going to deal with issues of dynamics, power, simplicity or complexity and colour. Further away essay is devoted to the issue of creating of individual elements of company design - corporate brand, business cards and approaches paper as a portable media. Then essay is devoted to comparison of suppliers of company design, reflects the difference between tradesman graphic designer and major graphic studio and also mentions basic computer applications, which are suitable for creating graphic elements. The second part of the essay is devoted to comparison of various web portals in terms of their presentation, clarity, colour balance, but mainly in terms of product presentation with usage of various graphic techniques, product description and related issues of navigation menus. The conclusion of the work is devoted to new trends in area of product presentation. Portals for comparison were intentionally chosen with various specializations and there are new techniques of presentation mentioned for each one.
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The meaning of colors in marketing
Kváčová, Monika ; Zeman, Jiří (advisor) ; Fialová, Jitka (referee)
Colour is an integral part of products, services, packaging, logos, and other collateral and can be an effective means of creating and sustaining brand and corporate images in customers' minds. Through eleven countries -- eleven different cultures from South, North, Central and Eastern Europe, North America, Asia and Africa, the study explores subjects' preferences for different colours (indicating the favourite one) as well as various colour combinations. Moreover, it investigates the meaning associations with an assortment of nine colours -- white, yellow, orange, red, blue, green, purple, brown and black. The results show cross-cultural patterns of both similarity and dissimilarity in colour preferences and colour meaning associations. The search for a "universally attractive" colour and colour combination point out to the colour blue and the blue-white colour combination that replicates the "blue phenomenon". However, it is suggested that every single colour communicates very unique messages that need to be understood in the first place before using the colour for any kind of marketing communication. The circumstantial findings imply that age and globalisation influence significantly the investigated topic of colour meanings and preferences.
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Selection of the Art Techniques for Pre-scool Age
KŘÍŽOVÁ, Petra
The bachelor thesis ?Choice of Art Techniques at Preschool Age? deals with the practical usage of suitable art techniques at an age-mixed group of preschool children. The first chapter concentrates on the characteristics of the preschool age (of a preschool child) from the developmental point of view and furthermore, on child?s needs. The second chapter concentrates on the Framework Education Programme for Preschool Education in terms of aims of the preschool education and on the education fields concerning art activities. The third chapter is devoted to child?s art expressions and symbology of a child?s drawing. This part includes opinions of several personalities of a child?s art expression and it is also concentrated on art skills expected at the end of the preschool age. The fourth chapter acquaints with the division of art techniques and their description. The listed attachments are accompanied with a practical part, which simultaneously serves as inspiration for further art creation with children.
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Preference colours by children pre-school age
JINDROVÁ, Michaela
This work includes, what colours pre-school ages children choose for its creative expression. In theoretic parts it is described progress of art skills along pre-school age basic meaning of colours (especially from psychological view and also in other contexts). Exploratory study describes, what colours children in age from three to four years choose most for its creatic sign. The workpoin shows, among other, if it is possible to trace the inclination of the children to selection of the specific colour (or colours).
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Relationship situation
HEJDOVÁ, Petra
The presented diploma thesis focuses on artistic rendering of my relationship with mother, mainly in terms of colour expression, which I see as crucial. The work is divided into two parts, the practical part and the theoretical one. The theoretical part deals with psychology of colours and their impact on a human being. The practical part consists of six large-scale acrylic paintings painted on canvas, description of my individual artistic development and sources of inspiration.
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Vizuální komunikace a její využití při prezentaci firem
Bílková, Jana ; Horný, Stanislav (advisor) ; Vilím, Tomáš (referee)
Tato práce zpřehledňuje a popisuje možnosti, využití a podstatu vizuální komunikace. Nastiňuje její důležitost a ukazuje jak se dotýká prezentace jednotlivých firem. Zabývá se barvou, písmem, kompozicí, řazením prvků v prezentaci a jejich souvislostmi právě s komunikací firmy s veřejností. Jsou vyzdviženy některé ze základních druhů vizuální komunikace, jako např. loga, vizitky, firemní tiskoviny, bulletin, webová prezentace atd. a podrobně popsány. Okrajově naznačuje i význam propagace a reklamy pro firmu a důležitost výstupní podoby zpracovávaných informací. Bakalářská práce by měla čtenáři objasnit co se skrývá pod pojmem vizuální komunikace, jaké jsou možnosti její realizace a na praktických ukázkách je popisuje. Praktická část zahrnuje vlastní návrh vizuální komunikace pro reálnou firmu.
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