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Travel tourism magazines on the czech media market-a comparative analysis of the C.O.T.Business and National geographic
Juránková, Simona ; Dolanská, Nora (advisor) ; Wolák, Radim (referee)
Travel periodicals are one of the means, how can readers - potential tourists to learn about a specific destination, or be motivated to visit presented country. This diploma thesis describes the development and transformation of the tourism magazines that are published in the Czech Republic after 1989. The attention is focused on the title COT business (for professionals) and National Geographic (for the public). Although targeted at different audiences, both periodicals bring news and coverage from destinations, interviews with travelers, practical travel advices and thus contribute for the increase or decline of demand for various places. Selected magazines gradually gained a strong position on the Czech media market and can be thus described as prototypes in their segment. Especially in recent years in comparison with the competition selected periodicals have declined in sold costs, advertising revenues and readership. The aim of this thesis is to investigate the market overall with selected travel periodicals and also identify opportunities that should selected titles (publishers) include into marketing planning, if they want to stay "leaders" on the media market. The thesis also presents a case study that is comparing the framing methods of selected destinations in order to determine, to what...
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Profile of Novinář Publishing House
Louvarová, Jana ; Köpplová, Barbara (advisor) ; Halada, Jan (referee)
The thesis "The Novinář Publishing House Profile" deals with the establishment, structure and production of Novinář publishing house. The first part of the thesis describes the historical events and implications that preceded the creation of Novinář and that had an impact on its activity. A separate chapter refers to conditions and circumstances of publishing specialized books and periodicals for journalists, i. e. the legislature in force and authorities that made decisions regarding the establishment of publishing houses, the editorial work of organizations and the content of books and other publications. One part of the thesis deals also with the education of journalists (through courses, newly established university studies), enhancing their expertise and qualification and the quality of their work, as well as with the related need for specialized publications for journalists and other reasons that led to the creation of Novinář publishing house. The second part of the thesis describes the establishment and operation of Novinář publishing house, its organizational structure and editorial and publishing work (books, journals, other publications). The last chapter presents important people that were involved in creation and operation of the publishing house (the directors).
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Magazines dedicated to golf questions
Kunzlová, Zuzana ; Köpplová, Barbara (advisor) ; Halada, Jan (referee)
Diploma thesis "Magazines dedicated to golf issues" is devoted to questions of publishing golf magazines in former Czechoslovakia and in the Czech Republic. The key aim of this work is based on detailed mapping of all journals devoted to this issue in the period since the establishment of Czechoslovakia until year 2011. This work records the detailed historical development of golf in the Czech Republic, points out all problems that hit the golf during 20th century. Single chapters are devoted to all golf journals which had been published in former Czechoslovakia and ones which have been published in the Czech Republic. Significant space is devoted to magazines Slovanský golf and Sportovní Revue which were published during the First republic era. Further chapters mention post-war periodicals, and the last part of this work includes all golf magazines, which have been published after the Velvet revolution.
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Relaunch of Hospodářské noviny(2009) and Mladá fronta Dnes(2010)-Comparative Analysis
Keményová, Zuzana ; Köppl, Daniel (advisor) ; Wolák, Radim (referee)
The main aim of this thesis are two Czech nationwide daily newspapers Hospodářské noviny and Mladá fronta Dnes. This thesis focuses on graphics relaunches which these newspapers passed in years 2009 and 2010. It deals with question, how the graphics changes influenced appearance of these newspapers, their content and the position on the media market. This composition responsibly took the opportunity to show the reader in detail, how these newspapers have changed the look of the headlines, elaboration of photos, colors and other graphics components. Along with it the thesis analyses the content changes, such as stylistics or the way of submitting information. Last but not least it gives the comparison of the earning power of these newspapers, position of their publishers Economia and Mafra as well as interviews with publishers representatives.
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Marketing of MF DNES and iDNES.cz
Vaňo, Lukáš ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
This graduation thesis is aimed to identify the current situation of the newspapers Mladá fronta DNES and the internet portal iDNES.cz in the Czech media market. The print market, as well as the Internet market is undergoing some changes mainly caused by technological progress and society development. Both products are under control from the Mafra Media Group, which has to respond to the ongoing development of the Internet, as a dynamically growing media type at the expense of newspapers. The success is the close cooperation between both journal channels and frequent use of the possibilities of promotion in other media under the Mafra Media Group.
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Analysis of ability to compete between printed and electronic media
Pilous, Jan ; Molnár, Zdeněk (advisor) ; Nečas, Miroslav (referee)
This thesis deals with currently discussed question of survivance of printed media in position of being drawed by new media, mainly by internet. Trend appearing in advanced countries is falling reading, sale and advertising. That cause increasing problems of their publishers. Thesis responds the question whether the internet is the culprit or the financial crisis is. These are the most appointed causes. Thesis firstly acquaints the reader with present situation on the market of printed and electronic publications. Then is looking at appointed area with SLEPTE analysis used in strategic management. Finally complement problems with situation abroad and compile analysis of customer expectations. That is form by questionnaire inquiry and by interview with branch specialist. Technological factors of SLEPTE analysis is compile minutely like the answer for secondary aim of thesis. That is try to fully collect different publication forms of reporting the content through the internet. In reality, set all possible ways how publishers offer their content to customers.
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