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Conversion of Grain Silo in Zlin
Blažek, Jan ; Štikar, Jaroslav (referee) ; Nový, Alois (advisor) ; Donaťáková, Dagmar (advisor)
The Bachelor’s Thesis is based on the architectural study which was done in the summer semester of the third year of my bachelor’s studies. The goal was to create an alternative way how to use this building. The new owner wants to use it mainly for storage and other, mainly auxiliary services. That is why concrete silos were torn down and the object should be turned into a standard multi-stage structure. The main idea of this work is to suggest alternatives what may remain a private initiative. Not only that would therefore not demand additional public expenditure, it could also attract a wide audience with its attractive content. The proposal outlines a friendly variant to the public resources and also has a positive economic benefit within the city of Zlin. That includes adding attractive features into the original grain silos‘ spaces – indoor skydiving, indoor diving, climbing wall etc. This would create an adrenaline centre accompanied with supporting features - commercial areas, a restaurant with a terrace and accommodation. Visual access to internal activities while maintaining the character of the Bata architecture from the main visual axis by this extraordinary object would not only be more attractive, it could also ensure its long-term future.
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Conversion of the former town spa building to premises of the Regional Gallery Liberec
Klapková, Dita ; Lindner, Milan (advisor) ; Kouba, Vojtěch (referee)
The object of this bachelor´s project is finding potential alternative economic usages of immovable relics which haven´t served to it´s original purpose anymore. In this particular case, the project applies on conversion of the former town spa building to the exhibition purposes of the Regional Gallery in Liberec. Finding appropriate alternative usages will enable preserving of historic and cultural values of the immovable relics which can furthemore actively contribute to the development of culture, society and also economy in the given region. The bachelor´s project will mainly focus on economic and socio-economic aspects of the particular conversion of the former town spa building in Liberec. The conversion project will be evaluated from the standpoint of costs as well as its assets which can be direct, invoked or mediated. Part and parcel of the project outcomes will be also particular suggestions and recommendations for the future effective usage both of the former town spa premises which are being converted now and the Region Gallery building in Liberec.
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Application of multicriteria decision-making methods in digital marketing
Kolaříková, Klára ; Fiala, Petr (advisor) ; Kuncová, Martina (referee)
The work applies methods of multicriteria decision-making to various sources and media in the field of digital marketing. The calculation of the efficient strategy of the digital marketing is included. The strategy brings sorts of conversions, audience and attention together with minimizing costs. The application of multicriteria discrete decision-making methods is carried out in the environment of websites of firms on the sources and their general category medium. On the website of the company products are promoted and strengthened brand awareness. The methods of multicriteria decision-making using the discrete method of decision-making with determination of the order of variants with cardinal information were used for the calculations. Part of this work based on calculation of the efficient strategy of the digital marketing is also the analysis of used keywords and the most common conversion paths of the sources and media.
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Písek Malt house - A study on economical usage of industrial architecture
Žižková, Klára ; Kouba, Vojtěch (advisor) ; Tyslová, Irena (referee)
This Bachelor Thesis focuses on the issue of economic use of industrial buildings. Having defined industrial architecture theoretically, specific aspects of its historic preservation are mentioned. This thesis analyses approach to protection and conversion of industrial monuments in the Czech Republic, reasons for renewal of industrial constructions, and ways of their new employment. The practical part examines an industrial building, Malt house in the city of Písek particularly, which nowadays serves as a seat of a cultural organisation. This Thesis researches the history of the building and its original use, and the course of its reconstruction for the purpose of new use. Moreover, besides financial burden of the conversion, its profit for local citizens in social and economic terms is assessed, and further renewal of the Malt house, which is currently employed only from one third, is considered.
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A/B Testing and its use for Conversion Rate Optimization
Makoš, Michal ; Stříteský, Václav (advisor) ; Pešek, Ondřej (referee)
The main topic of this bachelor thesis is a conversion rate optimization and A/B testing. The theoretical part covers both topics and proposes possible steps to follow when using them. The thesis also describes the tools which are needed for successful conversion rate optimization. The aim of the practical part is to identify the impact of individual elements on conversion rate and find those with positive impact. At the same time, the thesis aspires to formulate recommendations for increasing conversion rate and business performance. The research was conducted by undertaking A/B tests and its analysis.
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The Economic potential of immovable industrial heritage and its utilization
Záruba, Jakub ; Lindner, Milan (advisor) ; Pátek, Zdeněk (referee)
The focus of this bachelor thesis is on the current topic of the utilization of immovable industrial monuments in the Czech Republic. The aim of this work is a detailed analysis and evaluation of the condition and the utilization of these industrial monuments in the Czech Republic. The foundation of this work is a theoretical definition, categorization and separation of industrial buildings. Furthermore the exploration of history, present status and extent of the industrial heritage in the Czech Republic as well as its cultural heritage protection. Eventually the research will present the economic potential and possibilities of new utilization of these industrial monuments in general and also in detail using specific examples. An integral part of this research will be application of this theme on specific immovable industrial monument. This will be completed with regards to assessment of its condition and utilization of all obtained findings from already revitalized industrial buildings.
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Podmínky a příčiny úspěšné konverze brownfields
Švorc, Martin ; Heřman, Jan (advisor) ; Damborský, Milan (referee)
The topic of this thesis is an adaptation of non-functioning objects, relics of ironworks owned by Vítkovice Machinery Group. Clarified is theoretical ambiguity regarding the forms of industrial heritage conservation as a major cause of late onset of their conversion. Analysed are some contemporary phenomena accompanying the preparation for the conversion in practice. Its delayed but relatively fast process of conversion is examined. Against the background of emerging European trend the change of functions of old buildings is evaluated to meet the cultural needs of modern society. The goal of the thesis is to give a clear and logical picture of problems and situation. The analysis of both of those elements gives assumptions suitable for formulating of conclusions that may be taken as certain warnings and possible recommendations to potential investors.
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Analysi breeding condition in broiler chickens taking into account the microclimatic condition in controlled mode.
SVOBODA, Zdeněk
This thesis is focused on the assessment of production of broiler chickens te. hybrids ROSS and COBB 308 500, in connection with the microclimate conditions in the period from 2011 to 2014. The survey provides calculation of average lengths of broiler fattening, live weight of broiler chickens at the end of the batch, consumption of complete feed mixture for 1 kg of live weight gain, the effectiveness index of fattening, mortality to reproductive breeding age on. The juxtaposition of these zootechnical parameters will be obtained from the company Tagrea s.r.o. with operations in Čekanice near Tabor.
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Evaluation of two different types of apparatus for producing electrolytically treated water and their effect on zootechnical parameters.
ŠVEC, Miroslav
Working with the theoretical part of the first looks at ways of fattening broiler chickens kept for meat production. The following are selected chapters technology intensive fattening of broiler focused on breeding on litter technology. Work in this section also addresses microclimate conditions and zootechnical indicators. At the end of the theoretical part introduces electrolytically treated water, the principle of its production, its advantages and applications. In the practical part of the work introduces with company TAGREA Ltd. in Čekanice near Tábor, which serves as a farm for intensive fattening chickens on litter technology and where has also been evaluated two different types of apparatus for producing electrolytically treated water, specifically device Envirolyte and apparatus e-Dison. This part continues characteristic of these types of devices, says their technology, specifications and advantages. The following is a graphic design and compare the results of seven courses of using one or other of type of device. The theoretical part this works ends an evaluation of these results and the conclusion.
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Motivation to profess and practise Buddhism.
PANDADISOVÁ, Tereza
Bachelor thesis is aimed on exploring motives which lead members of Buddhist centers Diamond way to profess and practice Buddhism. Main goal of the work is to map leading motives, shared opinions, values, habits and norms of people who practice Diamond way Buddhism. Theoretical part is focused on status of Buddhism in the Czech Republic, psychological aspects of a membership in the spiritual group and on theoretical concepts of motivation that are connected to aspects of spiritual conversion. Practical part deals with mapping of the most common motives of community members, selfconcept role and creation of social constructs. In qualitatively aimed part, my thesis tries to outline how this religion fits to life story of community members, what is their gain, where do they head, what is the role of selfconcept in this religion and how Buddhism forms selfconcept, what are coping strategies of the members and what is the meaning of membership in this spiritual group within the lifestyle. As research method there was used ethnographic study which should allow to, with help of participant observation and semi-structured narrative interviews, reveal meanings and immersion to natural environment of the community.
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