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HOUSE ON THE EDGE – Valašské Meziříčí, Sokolská Street
Podpleská, Jana ; Havelka, Pavel (referee) ; Mikulášek, David (advisor)
Function - three floors of underground parking, a parterre with two floors of shops and urns for housing The architectural expression - the house extends to a depth of three underground floors above ground and comes to the height of eleven meters - three floors of what follows on a ledge adjacent house. In the northern part of the shape of the street on the south out into space three konzolovitými materials, which creates the impression of three separate blocks of the parterre.
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Price map of a commercial lease in Olomouc.
Švec, Jakub ; Hájková, Hana (referee) ; Klika, Pavel (advisor)
The aim of my thesis is to create a price map of non-residential spaces of the county town of Olomouc. Before creating the price maps, an analysis of unit prices of office and commercial spaces will be carried out using a comparative method. To-rent offers advertised by real estate servers will be used as input data. Basing on the map of to-rent offers, Olomouc town will then be divided into several zones defined by beforehand set criteria. Afterwards, these zones will be processed into analytical files, and then a test to identify outliers will be run. Then unit prices of non-residential spaces per each of concerned locations will be defined on the basis of the output data. And finally, the prices will be graphically processed into a price map of Olomouc.
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Sound post production in advertising and in the film, case study of Studio Beep s.r.o.
Struhařová, Michaela ; Hanzlík, Jan (advisor) ; Riedlbauch, Václav (referee)
Main topic of this thesis is description of sound post production in advertising and in the film film industry and making case study of company Studio Beep s.r.o. First aim of this thesis is describe as clearly as possible the theory of sound and sound post production in advertising and in film industry and also show specifics accompanying production of sound in each discipline. The theoretical part contains basic overview about history of sound, sound dramaturgy and about general principles of sound post production. Second aim is practical description of this issue on specific advertising and film projects, which were realized in Studio Beep s.r.o. Practical description helps us with understanding whole issue and with complementing the theoretical part.
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Analysis of Advertising Spots in the Frame of Super Bowl
Maršánová, Petra ; Novák, Michal (advisor) ; Bína, Vladislav (referee)
This bachelor's thesis discusses the world-famous media space for the finale of American football called Super Bowl. This space is used by global brands to promote their products while also competing to attract the largest audience. The audience responses are measured using a variety of media indicators that evaluate position of ads on the ladder of spectator popularity. The main attribute of all spots is creativity and originality. The aim of the practical part is the introduction of companies that have performed with their ad spots from 2006 to 2015. Thesis also analyses orientation of each commercial in given time period. In recent years, television ads are aimed mainly at cars and drinks. The theoretical part introduces the essence of modern marketing communication and communication tools. Afterwards it's focused towards advertising and promotion of the modern trends in the use of event marketing.
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Advertising production: Production company Funny Bunny Films and its work
Šaman, Matěj ; Hanzlík, Jan (advisor) ; Dvořák, Lukáš (referee)
This thesis discusses the advertising market in the Czech Republic and focuses on different kinds and forms of commercials and their market reach. It also brings the differences between film and advertising productions. The practical part is devoted to a particular production company and a description of circumstances that enabled it to become a recognized advertising production. Through interviews and participant observation brings the creation of three specific commercials. Finally, it describes the main aspects of successful advertising campaigns and the circumstances of its creation.
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Asociation of music with a specified product in commercials
Pravda, Matěj ; Pešek, Ondřej (advisor) ; Anh, Le Hai (referee)
The main goal of my thesis is to figure out how big is the influence of music used to promote products in the form of commercials. Do people link the music used in commercial with the product that the commercial was promoting when they hear it and so could the commercial become more effective if we use music that is commonly played in for example radios? I tried to figure this out by doing a qualitative research in my thesis. I was also looking into musical preferences in commercials. By applying a quantitative research I was trying to figure out how much do personal musical preferences affect what we want to hear in commercials. My research commed with, for me, some interesting results. I found out, that most people do not link music with the commercial, that it was used in, when heard sepparately, no matter if the music is known more or less. I also figured out that personal musical preferences do not affect what music we want to hear in commercial as much as former expectations and stereotypes.
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Regulation of marketing communication
BENDOVÁ, Kristýna
The main aim of the bachelor thesis was to propose changes in marketing communication regarding radio broadcasting which would complete existing legislative arrangements and the Commercial code. These own propositions and recommendations took into consideration the dangers of marketing communication for drivers and were suggested on the basis of situation analysis in the area of regulatory norms, self-realized questionnaire survey and conducted interviews with representatives of three most listened radio stations in the South Bohemia region.
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Public service broadcasting in the European Union, organization and functioning: Study 5.309
Šmíd, Milan
Způsob organizace rozhlasového a televizního vysílání má v různých zemích různou podobu, podmíněnou politickými, ekonomickými, technologickými a kulturními specifikami daného státu. Při určité míře zjednodušení lze v této rozmanitosti vysledovat dva typy vysílání, které jsou výsledkem historického vývoje, a z něhož vyplývají také dva odlišné typy organizací (co do formy společnosti, financování, způsobu řízení, požadavků na programové výstupy atd.), jež toto vysílání provozují. Jedná se o rozhlasové a televizní organizace veřejného sektoru (státní nebo založené veřejným právem) a soukromého sektoru.
Fulltext:  PDF
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Marketing mix
ČERMÁK, Pavel
The thesis aims to analyze the current situation regarding the marketing mix in the selected company. Based on this analysis it was found that the current marketing mix should be adjusted in an attempt to increase sales and brand awareness. It was suggested solutions to improve the situation, which consists of improvement proposals. These proposals focus according to the results of the SWOT analysis to improve brand image and expand its presence among the customers. It is also trying to solve the problem with the purchasing power of customers, not least the problem of obtaining customers. Two selected suggestions, which attempts to solve the problem of obtaining customers and also partly to raise awareness about the company and its operations were subsequently tested market.
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