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Web analytics for e-commerce
Jašek, Pavel ; Jandoš, Jaroslav (advisor)
This thesis covers all main aspects of web analytics. Basic concepts, sources of data and the ways to make actionable decisions are mentioned. Web analytics market is considered by two point of views: as a market of software analytical tools and a market of web analysts. The main goal of this thesis is to describe the concepts and the usage of key metrics that are useful for e-shops. Aspect of using web analytics for internet marketing and the principles of geographic location of users are described.
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On-line Activities of Dermacol
Pavlíčková, Lucie ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis analyzes Czech cosmetic company Dermacol in the on-line environment. The crucial goal was to give a compact overview of Dermacol's on-line activities and propose their possible improvement. The theoretical part describes and contrasts the purchase decision process in a traditional store and on the internet. Furthemore, it depicts the evolution of the internet and e-commerce in the Czech Republic. In the next part the situation on the market with decorative cosmetics and Dermacol's position on it is analyzed. Crucial part is dedicated to the on-line tools which are used by Dermacol for its presentation, communication and sale. The recommendations and possible proposals for improvement follow. In the end the thesis deals with a research whose goal was to find out the attitude of the Czech consumers towards decorative cosmetics. Moreover, the research examined the awareness about Dermacol's web and e-hop and the willingness of the Czech women to buy decorative cosmetics via internet.
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Marketing of Elderly People
Vojtová, Markéta ; Hesková, Marie (advisor) ; Cabová, Františka (referee)
The thesis "Marketing of Elderly People" follow up on the issue of marketing focused on the generation aged over fifty years. Describes the specifics of this generation in the context of the consumer behavior. In the practical part of the thesis is conducted marketing research dedicated to consumables behavior of seniors in regard to Internet commerce. For marketing research was used questionnaire. Analysis of the results obtained information on the relationship of seniors to Internet trading, which is largely the domain of the younger generation already online.
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Analyses And Design Of On-line Shop
Freiberg, Michal ; Molnár, Zdeněk (advisor) ; Žemlička, Petr (referee)
This diploma thesis concerns the analyses and design of the internet shop for GastronomikKV s.r.o. The internet trading is currently a high priority for the firms, and so applies to the firms in the area of the gastronomic appliances and services. The first part of the thesis deals with a theoretical background of the internet shops. The theory is followed by the analyses of the customers' requirements for the future internet shop of the firm and analyses of its competitors. Before the actual design part of the thesis, the proposed design is analyzed by WebML methodology. The main part of the thesis, the one regarding the design of the internet shop, is primarily focused on the use of internet marketing tools and implementation of the proper search-engine optimization, but also outlines the principles of usability and accessibility of websites. In conclusion, the thesis evaluates the design in terms of how it shall contribute to the increase the competitiveness of GastronomikKV s.r.o.
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Consumer protection during internet trading
SHÝBAL, Petr
The aim of the thesis is the analysis of valid legal regulations in the area of consumer protection during internet trading. The introduction part deals with definitions of basic concepts as are consumer and his rights, consumer protection, activities of consumer protection organizations and definitions of electronic business and internet trading etc. The basis of the thesis is the analysis of intrastate, European and international legal regulations which concern the given issue. The emphasis is, above all, put on those rights and duties which are applied mostly by internet business users. The work also deals with the process of contracting on the internet. Particularities of e-contracting have an important influence on the validity of transactions and primarily on the moment of contraction. The last part deals with internet auctions, which are gaining popularity, and thus consumers protection is also a current issue. Room for evaluation of legal preparedness in the area is given to within the whole thesis.
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E-trading B2C in a global environment
Cenigová, Ivana ; Jandoš, Jaroslav (advisor) ; Čech, Milan (referee)
This paper analyzes possibilities of a Czech customer in a global world of internet commerce and is oriented only to B2C trading. The first part is focused on explaining individual terms such as e-commerce, the types and forms of e-trading and the types of products that can be bought on the internet. In the second part it is defined what a customer has to know when he/she wants to buy something on the internet abroad. Then recommendations are introduced, as to what the customer should do to make his/her purchase profitable. In the last part these recommendations are presented on concrete examples.
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Evaluation of selected e-shops
Freiberg, Michal ; Sigmund, Tomáš (advisor) ; Šubrta, Václav (referee)
The bachelor thesis deals with the creation of a comprehensive methodology for the comparison of websites internet shops. The methodology includes all the important criteria for analysis. Furthermore, three selected internet shops are assessed using the methodology and the results of analysis are evaluated.
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Web Analytics for E-Commerce
Jašek, Pavel ; Jandoš, Jaroslav (advisor) ; Plotěný, Luboš (referee)
This thesis covers all main aspects of web analytics. Basic concepts, sources of data and the ways to make actionable decisions are mentioned. Web analytics market is considered by two point of views: as a market of software analytical tools and a market of web analysts. The main goal of this thesis is to describe the concepts and the usage of key metrics that are useful for e-shops. Aspect of using web analytics for internet marketing and the principles of geographic location of users are described.
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Implementation of e-shop and his role for development of a small company
Kotschwar, Pavel ; Hartman, Ladislav (advisor) ; Procházka, Roman (referee)
Graduation theses attends to the problems of the floatation of an e-commerce. The forepart of the work creates theoretical solution, the individual chapters are attended to the introduction of the problems of an e-commerce, floatation and the development of an e-commerce, the advantages and the disadvantages of these activities, marketing and security. The practical part of this work attends to the analyse of electronic background and the aplication of theoretical solutions while the implementation of e-commerce. The part of the practical part is the personal research of public and the proposition of marketing, technical and technological processes. At the close is implemented the valuation of economical impacts on the business of a small firm.
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