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Analysis of the marketing environment and marketing mix in selected company with an emphasis on the personal selling
Židková, Michaela ; Procházková, Markéta (advisor) ; Poruba, Jaroslav (referee)
This thesis aims to describe and analyze the marketing environment and the marketing mix in the selected company with the focus on personal sales. The theoretical part deals with the characteristics of marketing, development and specifies marketing environment as well as marketing mix. The practical part describes the analyzed company ONO-development s.r.o. and it's project Pozemky Vila Park Sviadnov. It will also analyze the marketing environment and the marketing mix of the company. The practical part also includes marketing research. Based on the outcome, this bachelor thesis will give a conclusion and a short summary of the analyzed areas and the recommendations.
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The project cycle of the Czech Republic´s international development cooperation and its application in a case study project
Kletečková, Zdeňka ; Zamykalová, Miroslava (advisor) ; Nádvorníková, Iva (referee)
The aim of the present thesis is to draw a complex picture of the project cycle in the international development cooperation of the Czech Republic and to focus on the matter of the practical implementation of the project cycle in the case of a grant. The theoretical part of the thesis studies the character of the foreign development cooperation policy of the Czech Republic and describes the theory of its project cycle. The thesis describes the individual phases of the project cycle, explains their purpose, notices the roles of all stakeholders and describes the required project documentation. The practical part of the thesis deals with a particular case study. The study presents a description of the project based of an analysis of its project documentation, compares the form of the project cycle implementation with the theory described in the first part and suggests solutions leading to increasing the project cycle's effectiveness in the implementation of future development interventions.
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The proposal of tourism development project in selected part of Klatovy region
MARTÍNKOVÁ, Lucie
The main aim of the thesis is to propose a project that would increase attendance and awareness of the selected region Klatovy. To create such a tourism product that would not only enrich the existing tourist attractions in the region, but also attracted the respondents to this area. This product will focus on the personality of a major czech Jaroslav Kvapil, who in the selected area born and raised. The area is rich in cultural attractions, but this potential is not used as much as they could. From this perspective, efforts to expand the range of cultural tourism in the area, as there are many cultural attractions.
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Development Cooperation in Kenya
Rosenkranc, Filip ; Stuchlíková, Zuzana (advisor) ; Hnát, Pavel (referee)
The thesis analyses development cooperation in Kenya, including an example of personally realized development project. The goal of the thesis is to find out what is the current state and direction of development cooperation in Kenya, demonstrate some of the problems of Kenya and their possible solutions using an example of personally visited region and realized development project and to determine whether this project corresponds to the current trend of development cooperation in the world and in Kenya. The first chapter characterizes the current political, economic and social situation on Kenya. Following parts analyze the Kenyan development strategies and current trends in the area of development cooperation at the global level and in Kenya. The last chapter describes personally realized development project which is then evaluated from the point of view of new paradigm of development cooperation and concerning the overall impact.
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Planning process of development in a case of office building
Urbánková, Jana ; Kačín, Radovan (advisor) ; Hrůzová, Helena (referee)
This bachelor thesis is focused on documentation of a plannig process of a real project in office development. It is based on methodology of scope, time and costs planning. It describes content and problems of realization from investors point of view. It analyses possible causes and results of certain complications. The office building, which is described, is part of a large development project.
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Business plan – Development project of IRBOS, s.r.o. company
Myšák, David ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
The aim of the thesis is a description of the planning, establishment and implementation of development project of IRBOS, s.r.o. company. The thesis is divided into theoretical and practical parts. The work is divided into theoretical and practical parts. The theoretical part explains and describes used terms like business, business, entrepreneur, business plan, financial plan and organizational structure of the company. The practical part is already covered by the project itself and contains information about the business plan,staffing, marketing and business strategy and financial aspects of the project.
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How to measure the effectiveness of development project? Attempt No. 1: The project KINDERGARTENS 2009, Namibia - Keetmanshoop
ŠŤASTNÁ, Veronika
The aim of thesis is to evaluate the project, which I started implementing in the South of Namibia last year, by OECD Evaluation Manual. The project, namely KINDERGARTENS 2009, Namibia {--} Keetmanshoop, deals with the pre-school educational network in the southern regional town Keetmanshoop, where I was working as a volunteer for Czech non-governmental organisation People In Need for six months. The project has provided local kindergarten teachers with technical assistance within the framework of one project, which is being implemented by organisation People In Need. The theoretical part is predominantly consisted of topics, which are relevant to own evaluation process {--} the socio-economic structure of Namibia, its development and policy educational context and lastly, accurate description of OECD evaluation handbook. At the beginning of this part I provide a general overview of development assistance and its official forms to readers. Then, the research part represents the evaluation report. It includes its own objectives, methodology and conclusions. The project is measured in terms of goals and changes accomplished. As a result, I am able to assess whether the project has been effective and its impact on national educational policy. The final part of evaluation is directed towards the question of project sustainability and recommendations and lessons learned for contingent users.
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The proposal of cultural tourism development project in Třeboň region
VOCHOZKOVÁ, Lenka
The objective of this Diploma Thesis is to draft a project of cultural tourism development in Třeboň region. Quantity of ponds and water courses are typical for this territory, and it also parades with a number of water mills that are architecturally or technologically valuable in terms of historic monuments. Despite their value they are not used as touristic sites and that is why to draft a project of Museum of miller's craft Mill of Spolí is a constituent of the Thesis. The sense and the objective of the project are to provide public access into the existing building of the Mill of Spolí as a technical monument. Museum exposition and practical demonstrations of mill machinery should improve the visitors' knowledge and it should inform them about the history of miller's craft and about the history of the Mill of Spolí itself. By these means the fame of Czech miller's craft as one of the traditional elements of country settlement should be reminded.
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Real estate project finance
Dvořáková, Markéta ; Valach, Josef (advisor) ; Křivská, Romana (referee)
The theoretical part of this thesis explains the process of real estate project financing, describes its main features, characterizes participants of the process and main forms of project loans. It also depicts the feasibility study as a key source of project bank loan application, describe collection of loan documents, guarantees and hedging agreements and provide an overview of the methods used to evaluate the effectiveness of the project. The analytical part describes a particular project of development of a residential real estate and its project finance funding. Furthermore, the final section analyses the effectiveness of given project and the parameters of provided project bank loan.
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