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FRANCHISING FROM MICROECONOMIC AND MACROECONOMIC PERSPECTIVE AND ANALYSIS OF THE POTENTIAL AND BENEFITS IN THE CZECH REPUBLIC
Hodáková, Ľubica ; Munzi, Tomáš (advisor) ; Vostrovská, Zdenka (referee)
The aim of the work was to analyze franchising from economic point of view. The content of theoretical part of the work is basic franchising terminology, historical analysis of franchising as the distribution model and entrepreneur method and subsequently the work is focused on micro economical and macro economical analysis of franchising. One of the theoretical aims of the work was to clarify relationship of franchising and others distribution models. Franchising is interesting issue from legal point of view as well, because franchising contract is not contained in commercial code as a special contractual type. Analysis of legal aspects of franchising was limited by the scope of the work. In practical part of the work was the aim to express positive effects of franchising on credit-crunch, development of small and medium-scale enterprises and development of municipalities in connection with "agency theory" and other aspects. The work presumes future development of franchising with respect to actual global financial crisis.
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Cyprus: the Crossroad between Europe and Asia
Smetáček, Martin ; Adamcová, Lenka (advisor) ; Němečková, Tereza (referee)
In my work I consider the cultural-political routing of Cyprus from its position between Europe and Asia with respect to its economical orientation. In the view of the fact that Cyprus was a profoundly developing country in the year 1960, when winning its independence from Great Britain, I focus mainly on its economic development after the year 1960 and the performance of the economy on the threshold of the 21st century, whereas I ask myself if Cyprus has already completed its transformation from a developing country into a socially and economically developed country with modern free market economy. The work briefly records the history of the country since its infancy in as early as 8th millennium BC up to the end of the 20th century AC, it further considers the economic development of Cyprus at the end of the 20th century, and finally it focuses on the current social-economic conditions in the country under the pattern of dividing economies between developing and developed countries. The work also regards the intercommunity rupture, which dominates Cyprus since 1974 and factually divides it in two parts: the Cyprus Republic and the internationally unrecognized Turkish Republic of Northern Cyprus. I accentuate exclusively the date regarding the Cyprus Republic.
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The Recruitment Process in the ČSOB
Ehlová, Martina ; Šikýř, Martin (advisor) ; Vejplacha, Martin (referee)
The target of the master thesis is to examine and judge a process of recruiting, selection and hiring employees in the ČSOB. There are theoretical knowledge and recommendations about the process summarized in the theoretical part of the thesis. The theoretical part is written on the basis of books and internet resources. The thesis follows on with a practical part. There is examined and judged the process of recruiting, selection and hiring employees in the ČSOB in the practical part of the thesis. The segment RET/SME (segment with Retail / Small and Medium Enterprises clients) is accented. The segment is characterized by huge amount of employees and huge amout of new employees needed. The practical part is written on the basis of the ČSOB documents, internet resources, interviewing ČSOB employees and participation in Assessment Centrum and Selection Interview with candidates. There are also recommendations how to improve the process of recruiting, selection and hiring employees in the ČSOB in the thesis.
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Marketing strategy of Groupe SEB
Hnyková, Petra ; Halík, Jaroslav (advisor)
This thesis analyses marketing strategy of international company Groupe SEB that operates on the market of small domestic appliances and cookware. The company strategically manages portfolio of several international and regional brands. In my work I speak about the theoretical background of the international marketing principles and focus on the analysis of the marketing strategy of each brand with concrete examples and comparison.
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Factoring and his accounting reflection
Kopečková, Anna ; Strouhal, Jiří (advisor) ; Srb, Tomáš (referee)
The work deals with the type of short-term financing used especially by the small and middle companies - factoring. The theoretical part deals with its history and developement, its legal framework, types of factoring, its costs, that can be compared with the other types of short-term financing mentioned in the diploma work. I tried to sum up for and against of factoring. Especially negatives are not mentioned very often. The particular example of factoring costs is solved in the practical part. The same example is booked together with the offset with the customer. Then there are suggested other possibilities of booking the factoring, that are suitable to be used.
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Analysis of Environmental Education in Firms
Nachtigalová, Marika ; Jílková, Jiřina (advisor) ; Vlčková, Jitka (referee)
Environmental education is one of the voluntary environmental tools that can positively influence implementation of environmental protection actions. The target groups of environmental education are children and youth, public administration, firms and public in general. Environmental education brings positive environmental effects for the environment and also positive economic effects for firms which implement it. These diploma theses analyze demand and supply of the environmental education focused on firms in the Czech Republic. Methodology of the demand analysis is based on individual in-depth interviews with the use of questionaire and sample of the research are small and medium enterprises situated in Hradec Králové region. Methodology of the supply analysis is a desk research method.
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Audit of personal activities in small firm
Chládková Zárubová, Eliška ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
My Diploma Thesis is about evaluation of performance of personal activities in the company Auto Chládek Ltd. The aims of thesis are description in detail and analysis of all personal activities that are done in the company and finding possibilities of improvements of performance of these activities. Short charakterization of the company Auto Chládek Ltd and economic analysis in detail are noticed at the beginning of the thesis. The main part of the thesis is about analysis of performance of personal activities. Desciprition of realization of some proposals and recommendations for improvements is in the next part of the thesis. Reviews of fruitfulness of proposals and recommendations for improvments including reasons of bad success are noticed at the end of the thesis.
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