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Opportunities for Implementing Multisensory In-store Marketing, Demostrated by Apple In-store Communication
Lišková, Iva ; Jesenský, Daniel (advisor) ; Koudelková, Petra (referee)
The Bachelor's thesis entitled "Opportunities for Implementing Multisensory In-store Marketing, Demonstrated by Apple In-store Communication" addresses the marketing possibilities for including all of our senses in a retail store experience. It illustrates those marketing possibilities with current examples of Apple in-store communication. The first theoretical part defines in-store marketing communication, its terminology, provides information about multi sensory marketing and subsequently analyzes each of our senses with the potential for their in-store implementation. In the second part of the theses, theoretical knowledge is used from the first part to describe in-store marketing communication at branded Apple stores, as well as at premium resellers that are found in the Czech Republic, such as iStyle, iSetos, and iWorld. Information about branded Apple stores is gained from literature and on-line sources. Information about premium resellers comes from my own observation and interviews with their employees. The main focus is on the description of the current situation, comparisons and finding new opportunities to implement our senses at in-store marketing communication at Apple stores and their premium resellers.
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HelenOS sound subsystem
Veselý, Ján ; Děcký, Martin (advisor) ; Libič, Peter (referee)
The work examines options for a modern daemon centered audio stack for HelenOS. It studies four different audio architectures; ALSA, OSS, JACK, and PulseAUdio. Each of them implements different approaches to providing general purpose audio support. Champion of every approach is analyzed, its strengths and weaknesses assessed. Based on the results of the analysis, different approaches for HelenOS audio stack are examined and the most promising one implemented. Complete audio stack is implemented, including an audio device driver, and a demonstrator audio application. Direction of future work and improvements is discussed at the end.
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Microphone Array for Estimation of Direction of Arrival of Sound
Kubišta, Ladislav ; Balík, Miroslav (referee) ; Schimmel, Jiří (advisor)
This bachelor's work describe detection of direction receiving sound by analizing of the sound. Work is based on methods of time delay estimation. Programmed algorithm of estimation direction works on cross–correlation and some selected cross–correlation methods. Results of measuring, as programming sound, so sound recorded in laboratory conditions and real enviroment, are mentioned in conclusion. All calculations were done by platform Matlab
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Simulation of Sound Field of Multiple Sound Sources
Kohoutek, Jan ; Kurc, David (referee) ; Schimmel, Jiří (advisor)
The main task of this bachelor thesis is description of interaction of sound waves in field. To understand the whole topic important physical laws related to sound waves propagation are defined. It also deals with frequency and directional response of ideal point source which compares with real measured responses of direct-radiating electrodynamic loudpeaker. Thesis are shown some examples of sound fields on which are specified their behavior. It also desribe main properties for right functionality of line-array source. In practical part are measured acoustic pressure values which lead to creating a interpolation map of sound pressure level. This obtained map was compared with theoretical acoustic field. Part of this bachelor thesis is program which enable to simulate acoustic field created under variable sound and environment properties.
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Mind Pollution
Krausová, Zuzana ; Knoflíček, Tomáš (referee) ; Klodová, Lenka (advisor)
In my work I deal with parallel sounds of engine and beast. I analyzed the sounds of different beasts and searched for those that are as close as the sounds of the engine. As a representative of engine sound, I chose a motorbike, because the character of the beast corresponds with its character. I decided to turn the sound of the engine to the sounds of the beast, so that they responded to the rotation of the gas and whimpered while driving. I use the sounds of a tiger, alligator, cheetah, leopard, lion, and cats. Part of the thesis is interventions in the public space using a sound-engineered motorcycle.
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Monitoring of hydraulic machines using acoustic emissions
Závorka, Dalibor ; Pochylý, František (referee) ; Habán, Vladimír (advisor)
The goal of this diploma thesis is to clarify possibilities of usage of acoustic emission as a hydraulic machinery diagnostics tool. Especially for exposing presence of ruptures or cracks in the parts of machine, assuming changes in acoustic exposure of the part during operation. This clarification is based on series of simple measured experiments, which consist of monitoring the bolt placed in fluid stream inside of a pipe. This bolt was preloaded against inner wall of pipe by appropriate tightening torque. This preload is supposed to simulate effects of the size of rupture. High preload simulates small rupture or none in object and respectively small preload is supposed to simulate big rupture. A group of pressure sensors and accelerometers measures experiments and their evaluations are processed by script created in software MATLAB. Outputs of this script are charts with effective values of respective sensors from the entire record split into individual frequency spectrums. These charts compare spectrums of each configuration to judge effects of parameters changes.
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Hluková expozice obsluhy posklizňové linky
PROKURÁT, Václav
This Bachelor's thesis focuses on noise exposure of post-harvest lines operators. The main aim of the thesis was to determine the noise pollution in the workplace. The results of the measurement were mathematically processed and subsequently compared with the current Government Regulation no. 217/2016 Coll. amending Regulation no. 272/2011 Coll. on protection of health from adverse effects of noise and vibrations. Furthermore, the thesis includes noise control measures that protect the post-harvest lines operators from unwanted noise.
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Computer assisted physics education in basic schools
SALCER, David
The goal of this master's theses is to create interactive educational package for teaching physics at primary schools. Next part of the thesis will be creating new interactive materials for teaching "Acoustic" and then testing the materials in their compatibility/usability part and test it in real teaching.
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INTERSPACE (MORFOLOGY OF UNSEEN)
Stehlíková, Iveta ; Ptáček, Jiří (referee) ; Vítková,, Lenka (advisor)
The main idea of my diploma work is the view into the invisible world of microscopic objects. Their forms and structures are not used as such, but they are taken out from them and new forms are created from them. With a exaggeration absurdity and illustrating, I create new dimensions of the world that can not be seen by the eye or the device. Using the combination of spatial and also flat painting, I point to the paradox of the existence of space as the human being perceived it.
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