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Segmentation of Generation Y in the consumption of alcoholic beverages
Adámková, Lenka ; Koudelka, Jan (advisor) ; Štěpán, Jakub (referee)
The main objective of the thesis was to divide the Generation Y, a group of young people between 18 and 32 years, into segments depending on the types of alcoholic beverages consumed. Subsequently the aim was to recommend for these segments suitable product innovation for the Czech market of alcoholic beverages. By analyzing secondary data in MML-TGI there were identified four segments with usage of factor and cluster analysis. The segments are: Rather...something lighter, Beer and shots, Liquorer and Wine and sweeter drinks. Then a structured questionnaire was created by using qualitative research (group discussions with the specified age group) and afterwards used for quantitative research. Data gained in the research was divided into equal segments which were identified in MML-TGI data and then there were recommended suitable product innovations in the branch of alcoholic beverages based on the preferences of the respondents identified in the research.
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The competence of the small and middle-size enterprises in the area of innovation and competition
Nováková, Zdeňka ; Sieber, Martina (referee) ; Vlček, Josef (advisor)
The bachelor thesis deals with current situation of small ad middle-size enterprises in the Czech Republic and with possibilities of their development supported by innovations, subsidies and creation of clusters. The first part focuses on competitive advantage, definition of innovation and innovative forms of business. The following section covers the classification of enterprises according to size, the outline of the advantages and disadvantages of small and medium-sized enterprises and analysis of Czech entrepreneurial environment. A significant section is devoted to the subsidy provided by both the Czech Republic and the European Union. The last part deals with cluster initiatives and includes case studies of selected clusters.
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Teacher preparation updating for teaching in the IT society of the 21 century
Minář, Petr ; Vališová, Alena (advisor) ; Krykorková, Hana (referee) ; Dobrovská, Dana (referee)
The work deals with the innovation of the students of second-stage primary school teaching preparation in the field of ICT implementation into the didactic students preparation. It features the information science basic output of the society in the early 21 century, the issue of computer and IT literacy, the media education and evaluates the importance of school libraries and IT centres. Furthermore the work interprets the basic curicular documents such as IT education output and focuses on updating trends in the students of teaching preparation and on teachers' further training in the field of ICT in education. Through the questionnaire search among the students of University in Hradec Kralove, Faculty of Education, the insufficient students preparation to use the new IT technology didactic application into education as a vital didactic teachers' skill today was found out.
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Analysis of the project application and feasibility study of an unapproved program OPPK
Schovánková, Veronika ; Říčka, Tomáš (advisor) ; Kačín, Radovan (referee)
The aim of this work is to evaluate the project application and feasibility study, which was made in the Operational Programme under the priority axis OPPK 3.3 Innovation business under the name "The efficiencies in production, rental and operation of information systems", which was not approved. The theoretical part is devoted to a brief presentation of the European Union funds and the definition of financial indicators used in the evaluation of the merits. The practical part is to find formal and informal mistakes committed by the application processor, and processing of proposals, including recommendations, which would be more suitable under given conditions. Added value of this work is to identify deficiencies of the above mentioned feasibility study and project applications. These will serve as background and guidance for avoiding similar mistakes when writing other projects in the program OPPK
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The Impact Of Structural Funds On Small and Medium Enterprises In The Olomouc Region
Loun, Jakub ; Potluka, Oto (advisor) ; Svobodník, Jiří (referee)
This Bachelor's thesis investigates the impact of structural funds on small and medium enterprises in The Olomouc region. The support is drawn mainly on the Operational programme Enterprise and innovation as a grant. According to the questionnaire investigation performed the realized development projects helped to increase competitiveness and to penetrate new markets. They also increased the capacities of companies. But these are not fully used, now. The realized projects in marketing helped to the increase in export. The contribution to new jobs is different among projects and is not higher with increasing costs. However, the structural funds are not the impulse for preparation and/or realization of projects. Most of them would be realized even without the support. Their biggest contribution to small and medium enterprises is then the help to keep their financial stability.
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Economy of sports club
Králík, Jiří ; Kotáb, Jiří (advisor) ; Eysseltová, Sylvie (referee)
The aim of the thesis is to evaluate functioning of the sport club Jeseniova, which operates in athletics environment. The thesis results from a description of the club's organizational structure, history, sports specialization, goals and promotion of the club. Through SWOT and financial analysis, the thesis assess the economic operation of the club. Based on the results of the analysis, there are suggested improvements of the club's activity and possible innovations.
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Aspects of tradition and innovation in D. Milhaud's string quartets nos. 1-9
Solodovnikova, Tatiana ; Gabrielová, Jarmila (advisor) ; Havlík, Jaromír (referee) ; Douša, Eduard (referee)
Restoration of a whole picture of a musicallife of the XX century and a multilaterally research of activity and creativity of the personalities forrning music's unique shape, help to better understand the music progress. It is also necessary to study and to compare an extensive musical material, in particular of chamber music, the compositions of the different composers in a genre of string quartet. Many works are devoted to life and activity of D. Milhaud (1892-1974) as one of the most prominent French composers of the first half of the XX century, but not all his heritage was studied in detail. The genre of string quartet can be a subject for extensive research because it is the most important part of the work of this composer within years 1912-1951 and consequently that string quartet reflects the composer's style. Insufficient interest in Milhauďs chamber music in the academic literature is connected with necessity to appreciate at the certain stage the leading genres of his work, such as an opera, a ballet, a cantata, a symphonic music; thereby Milhauďs quartets are not unequivocally valued in academic literature. The mam subject in this dissertation is a question of tradition and innovaton in Milhauďs quartets Nos. 1-9 written in a fairly long period of Milhauďs life in years 1912- 1935, based on the...
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Innovation and Bussines sector in the Czech Republic
Vokoun, Marek ; Zemplinerová, Alena (advisor) ; Drahotský, Daniel (referee)
My investigations based on wide cross-section analysis of 5128 firms in Czech Republic (1998-2006) present some evidence of their behaviour in field of innovations. Business sector relationship to technological change is characterized by following findings (ceteris paribus): 1) Size of a firm (given by capital, employees and total sales) has ambiguous relation to total number of R&D workers. 2) There is negative relationship between concentration and number of R&D workers. 3) Competition is positively associated with intensive using of intellectual property rights (given by intangible assets). 4) Benefits of in-house R&D that is represented by total number of R&D workers come with multiplicative relation towards total sales. 5) Companies owned by foreigners substantially contribute to total R&D activity in Czech Republic and there is some evidence of technological transfer.
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Creation of Web Sites Consider a Legal and Illegal Drugs.
Bartoňová, Jitka ; Koula, Václav (referee) ; Klusoňová, Hana (advisor)
Bartoňová Jitka Creating interactive websites conversant problems of dependecies Diploma thesis Charles University in Prague, fakulty of Pharmacy in Hradec Králové field of study: Pharmacy Background:The innovation of working system with informations concerned dependencies. The formation of logical articles database and its publication on an internet. Working with checklists, continuum maintaining of questionaire research, creating question forms on an internet and its scoring. Methods:Working with computer, studying programm Joomla, self generating guide to this programm. Results: Begining new website: www.zavislosti.ic.cz Conclusions: Online questionaire searching is place and time limitless, personally undemanding, easily workable, faster, cheaper and globally preferable to research trough the paper questionaire.
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