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Mobile Phone Through the Prism of Sociology
Kolářová, Kristina ; Duffková, Jana (advisor) ; Trunda, Jiří (referee)
The theoretical part of this thesis intends to familiarize the reader with review of the results of recent studies of how a mobile phone affects individuals, communication and society as a whole. Space is given to the issue of behavioural differences between men and women in relation to mobile phones. The last section shows how big is the attention given to a mobile phone in the field of marketing research. In the research part, the author uses methods typical rather to marketing research, an eye tracking, RTA and interviews to do the research whose goal was to describe the process of selection when buying a mobile phone via e- shop and to point out the possible differences between men and women. Measuring eye attention of 50 participants in the age of 18 - 29 years (25 men, 25 women) showed that eye behaviour of men and women when choosing a mobile phone differed significantly, particularly at the time that respondents gave to particular information areas. The interviews resulted in further differences such as differences in the importance of different criteria for both genders or unequal level of independence in selecting the phone.
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The Willingness to Buy a Mobile Phone Depending on the User Product Reviews
Kvasničková, Martina ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The diploma thesis is focused on smartphones and user product reviews. The purpose of the diploma thesis is to establish a link between user product reviews and their willingness to buy the product. The thesis is divided into two parts. The theoretical part deals with consumer behavior, brands, willingness to buy a product and user product reviews. In the practical part there is a research demonstrated. The research is applied on a target group of czech consumers in the age from 16 to 24. In the last part of the thesis there is an evaluation and some recommendations. These recommendations can help to realize the key aspects which influence the customers willingness to buy the product.
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Using modern technology in economic education
Krejčík, Jan ; Krpálková Krelová, Katarína (advisor) ; Krpálek, Pavel (referee)
The bachelor thesis ,Using modern technology in economic education, is focused on a problem with integration technology (smarthphone, tablets and others) into a normal economic classes in high schools. First, technical part, describes each individual device and different kinds of operating systems they use. Second part describes results from other researches about similar topics. Third, didactic part, is focused on didactic technology, e-learning, m-learning a new theories in education. Fourth part includes my own research about using modern technologies by students and teachers in high schools and brings analysis of discovered information. Final part gives practical recommendation for pedagogical practice in teaching economical subjects.
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Possibilities of using technologies RFID and NFC
Urválek, Adam ; Vaněk, Jiří (advisor) ; Martin , Martin (referee)
The thesis presents two wireless technologies widely used in both everyday life and industrial area. Their working principles and utilization methods are explained, as well as devices which use these technologies and the possibilities of future implementation. The focus is on NFC (Near Field Communication) and RFID (Radio Frequency Identification). NFC is latter of the two, and it has become often used for communication and payments. RFID technology is widely used for personal identification and attendance systems, ACS (Access Control System). The thesis takes up the subject of identification from legislative and normative aspects. The RFID and NFC safety breach possibility is thoroughly discussed and analyzed. The practical part elaborates RFID chip copying possibilities using commonly available software and hardware. In the same part, there will be an employee identification access control system draft for a fictional company, considering cost and safety. In the conclusion, there are recommendations, safety advantages and disadvantages of each suggested systems and the technologies themselves.
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Vnímání čínských hi-tech značek v Evropě
Vargasová, Nikola ; Král, Petr (advisor) ; Cook, Gina (referee)
The thesis "Perception of Chinese hi-tech brands in Europe" examines how Chinese origin affects the perception of hi-tech brands by European customers. The theoretical part deals with the concept of country of origin and its relationship to the concept of brand equity. The practical part is devoted to the research on the topic of perception of Chinese smartphones in Europe. The research results confirm both hypotheses: 1. Customers when choosing a smartphone brand are not affected by the country of origin. 2. European customers do not perceive Chinese hi-tech products as of low quality.
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Consumer Behaviour on The Smartphone Market
DVOŘÁČEK, Petr
The Main task of my thesis has been to make an analysis of consumer behaviour on the smartphone market. Segmentation of consumers was made based on the survey. I've chosen an enterprise, for which I've made recommendations based on the survey.
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Evolution of mobile devices and their utilization
Němec, Ondřej ; Jarolímek, Jan (advisor) ; Rudolf, Rudolf (referee)
This thesis is focused on the development of mobile devices and their usage. The thesis gives basic overview of mobile phones, including their historical development. It also contains an analysis of the condition and the possibility of utilization of these devices. There are mentioned currently best selling phones and their operating systems. In the practical part, there is a model of decision situation that turns up when choosing a mobile phone and also when choosing a mobile operating system. There is also compared the state of usage of mobile devices in the Czech Republic and in the world from several aspects, including the comparison of sales of the particular manufacturers and sales of operating systems.
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Effectiveness of Advertising on Adroid Devices
Bozděch, Jiří ; Lohr, Václav (advisor)
This bachelor thesis is about mobile operating system Android. The theoretical part is a description of the architecture, history and development of the Android OS. In the practical part is the creation of a questionnaire that deals with funding applications distributed through the Google store, and compares the different types of set financial policy.
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VR Headset Assistance for Keyboard Playing
Chomo, Michal ; Polok, Lukáš (referee) ; Šolony, Marek (advisor)
This thesis presents a design and implementation of an application for a smartphone with Android operating system, which processes image recorded with phone camera, detects keyboard in it and then displays real image from camera on phone screen with chords or scales added directly on keyboards. Phone display is split in two, so there is individual image for each eye and the phone is inserted in the Google Cardboard headset. Application is implemented in Java and using Native Development Kit also in C++, for image processing, OpenCV library is used.
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Android Application - Dictionary with Examples
Maňák, Libor ; Grézl, František (referee) ; Szőke, Igor (advisor)
This master's thesis deals with development of dictionary application for devices with Android operating system. The application provides examples in form of sentences, which can help users decide what translation variant is the right for them. This application is created as alternative for web service benimsozluk.com and there is cooperation between them. This thesis describes theoretical knowledge related to Android and development of this application. Parts of this thesis are dedicated to design as well as implementation of the application. The reader is introduced to testing conclusions. Testing was done for improving the application as well as for making an assessment of the application final state. In the final part potential future development of the application is drafted.
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